SaaS design starts with the moments that drive retention — onboarding flows that reach activation, dashboards that surface the right data at the right time, and upgrade paths designed before the free tier hits its limit.
Halo Lab designs SaaS products with those metrics mapped upfront — onboarding, activation, retention, and expansion flows designed as a system, with every user role and permission level accounted for before the first screen is built.
3 main challenges holding back your growth
Outgrown identity
Your company has grown, but the brand no longer reflects scale or direction.
Outgrown identity
Your company has grown, but the brand no longer reflects scale or direction.
Outgrown identity
Your company has grown, but the brand no longer reflects scale or direction.
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Users sign up but don’t activate
Onboarding drops off before the aha moment — activation never reaches the benchmark.
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Interface built for one role
Admin and end-user flows share the same UI — neither works well for either.
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No upgrade path designed in
Upgrade prompts added as an afterthought — conversion from free to paid underperforms.
“All projects in which we’ve involved Halo Lab have been great successes, but their leadership on our brand refresh is worth highlighting.”
“We’ve had feedback from users, investors, and employees, and everyone has said that Halo Lab did a fantastic job with the branding.”
“We’re proud of their branding services. They not only do what we tell them but also make suggestions to help us improve our offerings.”
What we deliver
SaaS design from onboarding
to design system
Onboarding Flow Design
Signup to activation path designed — every step mapped to the aha moment your product needs.
Multi-Role Interface Design
Admin, end-user, and operator flows designed separately — each role gets the right interface.
Dashboard Design
Data-heavy dashboards designed for clarity — metric hierarchy and insight surfaced at a glance.
Upgrade & Paywall Design
Free-to-paid conversion flows designed — upgrade prompts, paywalls, and plan pages built in.
Settings & Account Design
Settings, billing, team management, and account flows — the surfaces that drive retention.
Empty & Error States
Every empty state, error state, and loading screen designed — none left to engineering.
SaaS Design System
Component library and design system — tokens, variants, and documentation for your stack.
Engineering Handoff
Annotated Figma files, interaction specs, and component documentation ready for build.
Our most ambitious work
How we work
Our process for your
SaaS UX/UI design
Start with a strategy call where we align on your goals, challenges, and priorities, and set a clear direction for the entire branding process.
3–4 Days
Research & analysis
Discovery & Metrics Mapping
We map activation, retention, and expansion metrics — and define the user roles, flows, and states that drive each one before any design begins.
3–5 Days Metrics map
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Information Architecture
We structure navigation, feature grouping, and role-based access — the IA validated before wireframes or visual design begins.
3–5 Days IA structure
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Wireframes & Flows
We wireframe key SaaS flows — onboarding, core product, and upgrade paths — validated before full visual design begins.
3–5 Days Wireframes
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UI Design & Design System
We design every screen across all roles and states — and build the component library and design system alongside each feature.
1–3 Weeks UI designs
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Engineering Handoff
Annotated Figma files, interaction specs, and design system documentation delivered — your engineering team builds without ambiguity.
2–3 Days Handoff
Start with a strategy call where we align on your goals, challenges, and priorities, and set a clear direction for the entire branding process.
3–4 Days
Research & analysis
Industries we serve
UX/UI design for
diverse industries
Healthcare
UX/UI design for hospitals, clinics, and health systems.
Financial Services
UX/UI design for banks, insurance firms, and financial platforms.
Logistics
UX/UI design for logistics, transport, and supply chain companies.
Real Estate
UX/UI design for property developers, agents, and management firms.
Education
UX/UI design for schools, universities, and e-learning platforms.
Web3 & Blockchain
UX/UI design for Web3 startups and blockchain-based products.
Wellness/Fitness
UX/UI design for wellness brands, gyms, and fitness studios.
Information Technology
UX/UI design for tech companies, software products, and platforms.
6 reasons why clients
choose Halo Lab
Team with industry depth
Strategy before design
Custom-only approach
Expertise for complex needs
Clear, collaborative process
Flexible value for any budget
100+ verified
love letters
“Halo Lab is very organized in planning to achieve the goals within the set deadlines. We feel they were part of our internal team project.”
“Their experts have a very diverse range of skills and always find a solution to exposed issues. The communication process was clear.”
“During the collaboration, Halo Lab prioritized our people, always taking into account our input and ideas and giving all team members a voice.”
“The Halo Lab team unified branding across our patients’ app, showcasing professionalism, convenience, and consistency.”
“Halo recreated our existing portal with a modern and beautiful experience, greatly increasing usability and delight for the end user.”
“Halo Lab is brilliant. We were impressed with their timely delivery, cost-effectiveness, and the people who knew what they were doing!”
“The value we get from Halo Lab and their quality designs sets them apart from others. They are the right mix of price, talent, and style.”
“We gave the Halo Lab team a chance, and we immediately knew they were the ones we wanted to work with.”
“The Halo Lab work pleasantly surprised us, and bringing in their professional design team has been a worthy investment for us.”
“When collaborating with Halo Lab, we felt that communication was straightforward and that the deliverables fit what we expected.”
“Halo Lab has helped us with a rebrand and defined a new name, logo, and color palette. We’ve had a great experience working with them.”
12 years
We’ve built one of the most trusted agencies
150+
Specialists in design, engineering & product management
78%
Returning clients in Europe & North America
FAQ
Why invest in branding services?
Why invest in branding services?
What does SaaS UX/UI design include?
Onboarding flow design, multi-role interface design, dashboard and data visualisation design, upgrade and paywall flows, settings surfaces, empty and error states, design system, and engineering handoff.
Do you design onboarding flows for SaaS?
Yes. Onboarding is designed as a dedicated flow — from signup through to the activation event — with every step mapped to the product metric it influences before any screen is designed.
Do you design for multiple user roles?
Yes. Admin, end-user, operator, and viewer interfaces are designed separately — each with its own navigation structure, information architecture, and permission-aware component variants.
Do you design free-to-paid upgrade flows?
Yes. Upgrade prompts, paywalls, plan comparison pages, and feature gate states are designed as part of the product flow — not added as an afterthought after the core product is built.
Do you design dashboards and data views?
Yes. Data-heavy dashboards — metric cards, charts, tables, filters, and drill-down states — are designed with information hierarchy as the primary constraint, not visual decoration.
How long does SaaS design take?
Most SaaS design engagements take 8 to 16 weeks from discovery to engineering handoff, depending on the number of user roles, feature complexity, and whether a full design system is in scope.
Do you build a SaaS design system?
Yes. A component library and design system — tokens, colour, typography, spacing, and interactive component variants — is a standard deliverable on every SaaS design engagement.
Can you redesign an existing SaaS product?
Yes. SaaS redesigns are common — we audit the existing product, identify activation and retention friction points, and redesign flows with measurable improvement goals defined before any visual work begins.
Can you also develop the SaaS product?
Yes. Full-stack SaaS development is available following design — one team handling design and engineering so the component architecture in Figma maps directly to the production codebase.