Trusted by 300+ global clients
Halo Lab builds clear, distinctive brand systems for established and growing B2B companies. We combine strategy and identity across websites, products, marketing, and sales.
Branding projects delivered for companies across industries since 2021
200+
Typical time from the first workshop to launch-ready brand system
~8 wks
When branding needs to evolve
Your offer has evolved
Your product, audience, or category changed, but the brand still reflects the past.
The inconsistent experience
Your website, product, sales materials, and marketing no longer feel like one system.
Growth requires alignment
Different teams need shared positioning, messaging, and rules they can use.
5.0
“All projects in which we’ve involved Halo Lab have been great successes, but their leadership on our brand refresh is worth highlighting.”
5.0
“We’ve had feedback from users, investors, and employees, and everyone has said that Halo Lab did a fantastic job with the branding.”
5.0
“We’re proud of their branding services. They not only do what we tell them but also make suggestions to help us improve our offerings.”
What we deliver
Branding services built around your business
Brand strategy
Define your positioning, differentiation, audience, messaging, and the strategic direction behind the identity.
Brand identity
Build a distinctive visual and verbal system that makes your company recognizable across every touchpoint.
Rebranding
Evolve an existing brand when your positioning, audience, offer, or business direction has changed.
Logo design
Create or refine a distinctive logo that works as part of a consistent identity system.
Brand guidelines
Document the identity, messaging, and usage rules so internal and external teams can apply the brand consistently.
Naming & messaging
Develop a clear name, narrative, tone of voice, and messaging that express what makes the business different.
Branding for startups
Build the strategic and visual foundation an early-stage company needs to enter the market and grow consistently.
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OmniBuds
RebrandingBrand IdentityLogo Design
New brand identity and digital ecosystem for an ear-worn health platform
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Pluto
Strategy & PositioningBrand IdentityLogo Design
Transforming a regional fintech into a globally positioned spend management platform.
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Stay
Brand IdentityLogo DesignMarketing Support
Rebranding an insurance brokerage into a modern digital experience for expats.
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Relocate Now
Brand IdentityLogo DesignBrand Guidelines
From emergency team augmentation to a long-term product design partnership.
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1
Discovery & alignment
We begin by understanding your business, audience, market, and current brand. Together, we align on goals, priorities, stakeholders, and success criteria.
1–2 Weeks
Research and strategic brief
2
Brand strategy
We translate strategy into creative territories, exploring ideas, visual principles, and references that shape the brand and define its future direction.
2–4 Weeks
Brand strategy & messaging
3
Creative direction
We turn the selected direction into a clear visual concept, defining the mood, principles, and elements that guide the brand across future touchpoints.
1–2 Weeks
Selected creative direction
4
Identity system
We develop the chosen direction into a complete identity, including logo, typography, color, imagery, and graphic language that work as one clear system.
3–5 Weeks
Visual and verbal identity system
5
Guidelines & handoff
We finalize the identity, document how it should be used, and prepare approved assets your team can apply consistently across key brand touchpoints.
1–2 Weeks
Brand guidelines & assets
Our key advantages
Why companies choose
Halo Lab for branding
Strategy before design
We align positioning, audience, messaging, and creative direction before design.
Built for real touchpoints
We test the identity across websites, products, campaigns, and internal comms.
One connected brand system
Strategy, verbal and visual identity, and guidelines form one connected system.
Brand and digital expertise
Our branding, web, and product teams carry the identity into customer experiences.
Designed for adoption
Clear guidelines, templates, and rules help teams apply the brand consistently.
Clear, collaborative process
Defined stages, regular reviews, and clear decisions keep stakeholders aligned.
100+ verified
love letters
“Halo Lab is very organized in planning to achieve the goals within the set deadlines. We feel they were part of our internal team project.”
“Their experts have a very diverse range of skills and always find a solution to exposed issues. The communication process was clear.”
“During the collaboration, Halo Lab prioritized our people, always taking into account our input and ideas and giving all team members a voice.”
“The Halo Lab team unified branding across our patients’ app, showcasing professionalism, convenience, and consistency.”
“Halo recreated our existing portal with a modern and beautiful experience, greatly increasing usability and delight for the end user.”
“Halo Lab is brilliant. We were impressed with their timely delivery, cost-effectiveness, and the people who knew what they were doing!”
“The value we get from Halo Lab and their quality designs sets them apart from others. They are the right mix of price, talent, and style.”
“We gave the Halo Lab team a chance, and we immediately knew they were the ones we wanted to work with.”
“The Halo Lab work pleasantly surprised us, and bringing in their professional design team has been a worthy investment for us.”
“When collaborating with Halo Lab, we felt that communication was straightforward and that the deliverables fit what we expected.”
“Halo Lab has helped us with a rebrand and defined a new name, logo, and color palette. We’ve had a great experience working with them.”
Success breeds success
13 years
We’ve built one of the most trusted agencies
150+
Specialists in design, engineering & product management
78%
Returning clients in Europe & North America
Quick answers to questions you may have
What is included in your branding services?
What is the difference between branding and rebranding?
Can you design our website as part of the branding project?
Can you apply the identity to a digital product?
Do you provide logo design without a complete rebrand?
Do you work with startups?
How long does a branding project take?
