Step into your next brand chapter with a full makeover and a “zag” growth strategy
Success stories based on bold rebranding
HomeQ's 67% yearly growth and acquisition by a $7B company
“All projects in which we’ve involved Halo Lab have been great successes, but their leadership on our brand refresh is worth highlighting.”
by our clients
our biggest client

Your brand isn’t
half bad, but…
your brand out?
brand impact
post-rebrand
costly rebrand
Proven path to boosting your growth
research
market positioning
creative direction
brand style
brand guidelines
6 Reasons to work with us
Team of 40+ full-time design experts
Tap into a diverse, in-house crew of strategists, brand designers, and copywriters — no outsourced freelancers — so you get consistent, high-quality results.
Data-driven brand
strategy
We don’t guess. Our every branding decision is guided by comprehensive, in-depth research, ensuring strong market positioning and lasting customer loyalty.
Consistency across all
channels
Stay memorable across every touchpoint. Our cohesive guidelines keep your visuals and messaging on-brand, no matter where your audience meets you.
Design with heart &
strategy
We design to inspire trust, foster connection, and forge meaningful bonds with your audience, driving higher engagement and long-term brand advocates.
100% custom, no
templates
Your business is unique, so your branding should be too. We don’t use generic templates, we build your identity around defined goals.
Timely delivery and zero surprises
We deliver work on time through a structured process and proactive updates at every stage, leaving no room for delays and last-minute surprises.
“Backed by 12+ years of experience, we create brands that drive recognition, inspire loyalty, and fuel growth. With us as your partner, your business will definitely leave a lasting mark.”
500 projects done with 4.9 ★ AVG
Many offer services, but only a few are true partners in driving success. Our 5-star reviews reflect our commitment to delivering real results.
FAQ
A rebrand can help when you’re experiencing persistent challenges, such as outdated visuals, shifting target audiences, or a misalignment between your identity’s image and current business goals. Also, pay attention to significant changes in your offerings or market position that your brand no longer reflects. And if you’ve encountered any of these issues, it’s likely time to consider a refresh.
The timeframe usually depends on your scope, business size, and objectives. For many small to mid-sized companies, a well-structured rebranding engagement can take up to 30 days. We tailor the process to your needs and make sure your new identity is high-impact and launched as efficiently as possible.
Costs vary based on the depth and complexity of the project. If you only need a refreshed logo, the price will be minimal. However, if you’re looking for a complete overhaul, including market research, messaging strategy, and ongoing brand management, expenses will be significantly higher. We understand SMBs often have tighter budgets and prioritize ROI, so we outline transparent pricing, flexible packages, and clear deliverables. This way, you can choose an approach that balances investment with tangible, long-lasting results.
A data-driven, collaborative approach anchors every step of our rebranding process. We begin with a thorough audit of your current brand, industry dynamics, and audience preferences. Then we develop a cohesive strategy that speaks to your unique value proposition and overarching objectives. Frequent check-ins and feedback loops guarantee that the evolving brand identity stays on track with your vision and goals.
Absolutely. We’re careful to retain the core elements that resonate with your current audience. Rebranding doesn’t mean discarding brand equity. Instead, it involves refining and modernizing your identity, messaging, and positioning to better align with who you are now.
Once we finalize your new identity, we create clear brand guidelines that detail everything from logo usage and color palettes to typography and messaging tone. These guidelines act as your go-to reference, so internal teams and external partners can confidently apply your brand across all touchpoints — web, social media, print materials, and beyond.
your project?
