Launching an AI-powered engineering platform from beta to market-ready product
An engineering tool turning CAD models into validated part designs in minutes
About the project
Vixiv is a Cincinnati-based AI-driven design platform created to revolutionize how engineers optimize parts for additive manufacturing. Instead of months of manual trial and error, engineers upload a CAD model, set constraints like load and material, and receive dozens of validated design variations in minutes.
The platform produces functionally graded lattice structures trained on real-world destructive testing data — not synthetic simulations. Aiming at early- to mid-career engineers in aerospace, automotive, and medical fields, Vixiv connects the gap between initial concept and production-ready geometry with a speed that traditional tools cannot provide.
Challenge
Vixiv had a functional beta, no public-facing presence, and a hard conference deadline weeks away. The team needed a polished promotional video, a landing page to capture interested engineers, and then a complete product interface redesign to support external beta users — all within a four-month engagement.
Our process
We moved from a high-pressure conference sprint into sustained product design and development, keeping engineers’ trust in AI-generated results front and center as we shaped both the public brand and the core engineering tool.
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Results
- New brand identity gave Vixiv a credible, distinctive presence as it stepped into the spotlight at its conference launch
- Redesigned product interface gave external beta users a clear, self-guided path from model upload through AI-generated optimization
- Landing page turned conference interest into a qualified beta user base, giving Vixiv early traction ahead of a full product launch
- On-time beta launch earned press coverage from Fabbaloo and Additive Manufacturing Media, strengthening Vixiv’s visibility in generative design
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Our approach
We viewed an urgent conference deadline as a forcing function, delivering public assets first and then applying that momentum to deeper product design and engineering work.
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“Halo Lab delivered a complex 3D web platform on time and helped us significantly improve performance, including 70% faster mesh selection. Their communication, patience, and thoughtful suggestions made them a strong technical and design partner.”
& Team Lead, Vixiv Inc
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