Rebranding services

Client feedback

$500M+

raised by
our startup clients

100+

successful branding
projects

$500M+

raised by
our startup clients

100+

successful branding
projects

Let’s discuss
Let’s discuss
Our achievements

At Halo Lab, our rebranding services shine through our track record of success, offering innovative, custom solutions tailored to elevate our clients brands.

With rebranding expertise at the forefront, Halo Lab offers custom website development that spans from conception to continual enhancement. Our commitment to excellence and best practices has built trust in over 30 industries. Tailoring our services to each unique project, we deliver exceptional outcomes for startups, software firms, and major corporations alike.

Top Logo Design Companies by DesignRush
3 WOLDA — Worldwide Logo Design Award
Top 20 Digital Design by Clutch
4 honors by Indigo Design Awards
Top Logo Design Companies by DesignRush
3 WOLDA — Worldwide Logo Design Award
Top 20 Digital Design by Clutch
4 honors by Indigo Design Awards
Top Logo Design Companies by DesignRush
3 WOLDA — Worldwide Logo Design Award
Top 20 Digital Design by Clutch
4 honors by Indigo Design Awards
Top Logo Design Companies by DesignRush
3 WOLDA — Worldwide Logo Design Award
Top 20 Digital Design by Clutch
4 honors by Indigo Design Awards
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DIY for newcomers
FREE
Make use of our free resources, whether you’re launching a startup or expanding a business. Halo Lab's tools will help improve the process and bring you closer to success.
  • Unique world-class design
  • Lead & conversion oriented result
  • Bulletproof tailored process
  • Dedicated team
  • 3+1 bonus services
For established  businesess
Every month, up to 10 million viewers are inspired by our designs. 
And we’re eager to turn your website into inspiration for your industry.
  • Unique world-class design
  • Lead & conversion oriented result
  • Bulletproof tailored process
  • Dedicated team
  • 3+1 bonus services

OUR
SERVICES

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Our rebranding services provide a comprehensive suite of solutions aimed at elevating your brand, ensuring it stands distinct and connects meaningfully with your audience.

Branding services

Our team offers branding services focused on revitalizing your brand’s identity, creating a strong, lasting impact, and establishing a deep connection with your customer base.

Branding for startups

We deliver branding services specifically designed for startups, aiming to establish a strong, recognizable brand presence from the outset.

Custom logo design

Our approach to custom logo design blends creativity with strategic thinking, producing logos that capture the core of your brand’s identity and values.

Why choose Halo Lab for your rebranding project

A diverse team of 155 talented experts!
$370M
Total funding

Hard work and dedication of the Halo Lab team help our clients secure new successful investment deals.

350+
Completed projects

With our exceptional approach to every project, we bring the dream projects of our clients to life.

Positive vibes

We aim to provide the perfect digital solutions for your business, making this process friendly and chill.

Our
works

Business challenges are tough, but we have a proven record of elevating our partners to their next and best selves.

HEALTHCARE

Kinetik Platform with over 3500+ Integrated Providers

We helped Kinetik in developing an app and a convenient analytics dashboard — by the end of 2022, they raised over $20M in funding.

E-COMMERCE

The Leading Brand for Custom Esports Clothing Design

Halo Lab crafted a 3D Builder for Raven from scratch, helping them dominate the esports market with a custom ecommerce product.

E-COMMERCE, CONSUMER PRODUCTS & SERVICES

Bookclub24 — #1 German Online Library for Book Collectors

By assisting Bookclub24 with full-stack development and branding, we propelled the company to attract book lovers worldwide.

REAL ESTATE

$40 Million Raised by Mighty Buildings in Series B

We enhanced Mighty Buildings’ web portal and configurator. They have grown to 100+ employees and secured $100M in investment.

Rebranding solutions showcased in our portfolio

Explore our showcased rebranding solutions to see how we breathe new life into brands. Each project highlights our dedication to crafting unique, impactful brand identities that capture the essence of businesses and connect deeply with their target audiences.

Our process

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Discovery

Initiating the process by delving into your brand’s history, goals, and market position to inform our rebranding strategy.

Market analysis

  • Market trends: Analyzing current trends to anticipate market needs.
  • Competitor study: Reviewing competitors to find strategic advantages.
  • Client interviews: Gathering insights directly from the client.
  • Goal definition: Setting clear, achievable objectives for the rebrand.

Audience understanding

  • Demographic research: Identifying the core audience demographics.
  • Behavior analysis: Understanding how the target audience interacts with the brand.
  • Feedback collection: Collecting and analyzing feedback from current customers.
  • Engagement strategy: Planning how to better engage the target audience.

Defining concepts

Laying the groundwork with creative concepts that capture your brand’s essence and future direction.

Idea generation

  • Brainstorming sessions: Generating a wide range of ideas.
  • Concept selection: Choosing the most promising ideas for development.
  • Value proposition: Refining the brand’s unique value proposition.
  • Messaging strategy: Crafting key messages that resonate with the target audience.

Concept validation

  • Stakeholder feedback: Presenting concepts to stakeholders for input.
  • Audience testing: Testing concepts with a sample of the target audience.
  • Refinement: Refining concepts based on feedback.
  • Finalization: Finalizing the concept direction for the brand.

Logo & brand style

Crafting a memorable logo and cohesive style that visually embody your brand’s identity and values.

Design creation

  • Sketching: Beginning with rough sketches for logos and style elements.
  • Digital drafts: Creating digital versions of the selected sketches.
  • Color scheme: Selecting a color scheme that reflects the brand’s personality.
  • Typography: Choosing fonts that complement the brand’s style and are readable.

Design refinement

  • Feedback loops: Gathering feedback on the designs.
  • Revisions: Making adjustments to designs based on feedback.
  • Consistency check: Ensuring all elements work together harmoniously.
  • Final designs: Finalizing the logo and brand style elements.

Brand guidelines

Creating detailed guidelines to ensure consistent application of your brand across all platforms and mediums.

Documentation

  • Style guide creation: Compiling a comprehensive style guide.
  • Usage rules: Detailing how to use the brand elements correctly.
  • Do’s and Don’ts: Providing clear examples of correct and incorrect usage.
  • Digital assets: Preparing digital files for all brand elements.

Implementation guidance

  • Training sessions: Training teams on how to use the guidelines.
  • Review processes: Setting up processes for reviewing branded materials.
  • Update protocols: Establishing protocols for updating the guidelines.
  • Support channels: Providing support for questions about the brand application.
Need it simpler and faster?   We have a solution for you!
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This is Julia, Halo Lab’s manager. Feel free to text her and get all the answers you need.
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70+ REVIEWS

We’ve helped hundreds of partners, ranging from startups to medium-sized businesses to achieve their goals. And stellar feedback — is our reward!

4.9
Clutch average based on 70+ reviews. All chances are you’ll be impressed too.
5.0
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The client has learned to trust Halo Lab, thanks to their significant knowledge in UI/UX design. The vendor has provided valuable feedback by always being readily available for communication. Moreover, they have a satisfying project management process that makes their process smooth and efficient.

Atif Hussain avatar
Atif Hussain
Co-Founder at Kinetik
5.0
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The client is proud of Halo Lab's work, which their customers have praised. They lead a communicative process to enable the team to reach out to them at any time. The client also praises their designs and suggestions, which help improve their services.

Dimitri Lubaschevski avatar
Dimitri Lubaschevski
CEO, DAS24 Services
5.0
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Their skills were awesome — they took what I said and made it real. The designs ended up helping the internal stakeholders raise funds. The specialists maintained excellent project management skills throughout the process.

Farah Allen avatar
Farah Allen
Founder & CEO at Labz
4.5
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The client was satisfied with Halo Lab’s high-quality work. They made the designs better and delivered them promptly. The team was easy to work with; they communicated on Slack and provided updates on the progress every day. Moreover, they went beyond expectations and never missed a deadline.

David Matthews avatar
David Matthews
CEO, Dotcal
5.0
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Halo Lab’s work has received positive feedback from internal and external stakeholders. They excelled at project management through Notion, going above and beyond to ensure timely delivery, and they communicated effectively through Slack and email. Their branding skills stood out.

Greg Wheeler avatar
Greg Wheeler
Co-Founder & CEO, Ditto
5.0
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Thanks to Halo Lab's efforts, the client increased their conversion rates on various funnels. Despite the complex business requirements, the team managed the project well and yielded positive outcomes. Overall, their communication and attention to detail impressed the client.

Jeff Voss avatar
Jeff Voss
CTO, Qualle
5.0
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Halo Lab successfully delivered a product design that has proved popular with users. The team’s professionalism and creative abilities come at a very reasonable price. Their motivation is admirable, and their organization makes for a smooth workflow.

Bogdan Suchyk avatar
Bogdan Suchyk
Founder, Mobalytics
5.0
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Halo Lab provided high-quality designs at a good value, and the client was happy with the number of frontend routes they developed. The team excelled at project management by having no delays and being adaptable to changes. Overall, they did an excellent job meeting the client's needs.

Trace Sauter avatar
Trace Sauter
Director, BrandEmPower
5.0
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Halo Lab delivered the designs on time, but the client has yet to implement them in their platform, although they’re happy with the deliverables. They had a user-focused design process. Their team provided constant updates and recorded their processes on Loom to keep the client abreast of progress.

Moe Hadizadeh avatar
Moe Hadizadeh
Developer at Abscraft Inc
5.0
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Halo Lab delivered all of the agreed-upon deliverables, and they even went above and beyond to further help the client. They communicated through video calls and used project management tools for synchronization. The team truly cared about the project and was always very responsive and organized.

Conor Deegan avatar
Conor Deegan
CTO at Pool Data

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Our clients say

The site developed by Halo Lab projected a very premium experience, successfully delivering the client’s messaging to customers. Despite external challenges, the team’s performance was exceptional.
Aaron Nwabuoku avatar
Aaron Nwabuoku
Founder, ChatKitty
Thanks to Halo Lab's work, the client scored 95 points on the PageSpeed insights test and increased their CR by 7.5%. They frequently communicated via Slack and Google Meet, ensuring an effective workflow.
Viktor Rovkach avatar
Viktor Rovkach
Brand Manager at felyx
The client is thrilled with the new site and excited to deploy it soon. Halo Lab manages tasks well and communicates regularly to ensure both sides are always on the same page and all of the client’s needs are addressed promptly.
Rahil Sachak Patwa avatar
Rahil Sachak Patwa
Founder, TutorChase