Real estate SEO services

Client feedback

190%

Client’s average
annual growth 

$530M

Raised by
our customers

190%

Client’s average
annual growth 

$530M

Raised by
our customers

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Client feedback
Trusted by global brands & partners
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Our achievements

Halo Lab’s real estate SEO services improve property rankings, attracting qualified leads and boosting client engagement.

At Halo Lab, our real estate SEO services are designed to boost search visibility, engagement, and growth for property businesses. We create high-quality, search-optimized content tailored to real estate agencies, developers, and enterprises, driving sustained business success through targeted, impactful strategies.

5 stars on GoodFirms
Top 100 companies worldwide by Clutch
100% Job Success on Upwork
4.9/5 Average Client’s Rating
5 stars on GoodFirms
Top 100 companies worldwide by Clutch
100% Job Success on Upwork
4.9/5 Average Client’s Rating
5 stars on GoodFirms
Top 100 companies worldwide by Clutch
100% Job Success on Upwork
4.9/5 Average Client’s Rating
5 stars on GoodFirms
Top 100 companies worldwide by Clutch
100% Job Success on Upwork
4.9/5 Average Client’s Rating
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OUR
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Our services

Halo Lab provides specialized real estate SEO services to enhance property search rankings and attract more qualified leads for businesses. Our targeted strategies drive long-term business growth.

SEO services 

Our real estate SEO services focus on keyword optimization, content creation, and technical improvements to ensure higher visibility and improved organic traffic for property businesses.

Conversion Rate Optimization 

We enhance user experience and streamline the path to conversion by optimizing your real estate website, improving engagement, and maximizing lead generation for better results.

Content marketing 

We create high-quality content tailored to real estate agencies and developers, helping to improve your online presence and attract more qualified property buyers and investors.

On page SEO services

Our on-page SEO services include optimizing property listings, meta tags, and internal links, ensuring your website is structured to rank higher and improve user experience.

Technical SEO 

We conduct in-depth technical SEO audits and improvements, fixing any issues that may hinder your website’s performance, speed, or indexing, resulting in better overall rankings.

Local SEO 

Our local SEO services boost your presence in location-specific searches, ensuring that your real estate business stands out in local markets and reaches the right potential buyers.

Google Analytics 4 consulting 

Our team offers expert GA4 consulting, helping you track key metrics and insights into user behavior, allowing for data-driven decisions that optimize your real estate SEO strategy.

Why choose Halo Lab for real estate SEO services

A diverse team of 155 talented experts!
$530M
Total funding

Hard work and dedication of the Halo Lab team help our clients secure new successful investment deals.

500+
Completed projects

With our exceptional approach to every project, we bring the dream projects of our clients to life.

Positive vibes

We aim to provide the perfect digital solutions for your business, making this process friendly and chill.

Our
works

Business challenges are tough, but we have a proven record of elevating our partners to their next and best selves.

The Leading Brand for Custom Esports Clothing Design

Halo Lab crafted a 3D Builder for Raven from scratch, helping them dominate the esports market with a custom ecommerce product.

E-commerce, Fashion

Bookclub24 — #1 German Online Library for Book Collectors

By assisting Bookclub24 with full-stack development and branding, we propelled the company to attract book lovers worldwide.

Consumer

$40 Million Raised by Mighty Buildings in Series B

We enhanced Mighty Buildings’ web portal and configurator. They have grown to 100+ employees and secured $100M in investment.

Real estate, Manufacturing

Real estate SEO services showcased in our portfolio

Our portfolio showcases Halo Lab’s expertise in delivering real estate SEO services, demonstrating how our strategies have improved property search rankings, attracted qualified leads, and contributed to the long-term growth of businesses across diverse markets.

Our process

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Market discovery & research

Conducting in-depth market research to identify trends, audience behavior, and competitors, ensuring your real estate business targets the right opportunities.

Understanding the market landscape

  • Identifying key market trends: Analyzing real estate market trends to discover valuable SEO opportunities.
  • Audience behavior analysis: Understanding buyer behaviors to target keywords effectively.
  • Competitor research: Reviewing competitors’ SEO tactics to uncover strengths and weaknesses.
  • Local market evaluation: Examining local real estate markets to identify region-specific opportunities.

Laying the research foundation

  • Keyword opportunity analysis: Finding high-potential keywords for better visibility in search rankings.
  • Data-driven insights gathering: Collecting data on market performance to inform SEO strategies.
  • Industry benchmarking: Comparing your business performance with competitors to identify growth areas.
  • Goal setting session: Establishing clear SEO goals aligned with market research insights.

SEO strategy development

Building a tailored SEO strategy that aligns with your real estate business goals, focusing on increasing visibility and driving qualified leads to your website.

Building a tailored SEO strategy

  • Keyword prioritization: Organizing keywords by relevance and potential impact on your business.
  • Content strategy alignment: Developing content plans that support SEO and business goals.
  • Link-building strategy: Creating a plan to gain authoritative backlinks for higher search rankings.
  • Competitor gap analysis: Identifying gaps in competitor strategies to refine your SEO approach.

Defining key performance metrics

  • Establishing KPIs: Setting measurable goals for visibility, traffic, and lead generation.
  • Timeline creation: Outlining a realistic timeline for implementing your SEO strategy.
  • Budget allocation: Defining resources to ensure the most impactful strategies are prioritized.
  • Performance tracking setup: Implementing tools to measure success against the established KPIs.

On-page SEO optimization

Improving website elements such as meta tags, headers, and content structure to enhance search engine rankings and provide a better user experience.

Optimizing website elements

  • Title tag optimization: Ensuring title tags are keyword-rich and accurately describe each page’s content.
  • Meta description improvements: Writing compelling meta descriptions to improve click-through rates.
  • Header tag structuring: Properly organizing headers to make content easier for search engines to crawl.
  • Image alt text creation: Adding keyword-rich alt text to images for better indexing and SEO performance.

Enhancing user experience

  • Internal linking strategy: Creating internal links to help visitors navigate and improve page authority.
  • Page load time improvements: Reducing load times to enhance user experience and search engine rankings.
  • Mobile optimization: Ensuring the website is fully optimized for mobile devices to capture more users.
  • Structured data implementation: Adding schema markup to help search engines understand content better.

Content creation

Developing high-quality, search-optimized content tailored to your audience, helping to increase engagement and attract more potential real estate clients.

Developing specific content

  • Property listing enhancements: Writing optimized, engaging descriptions for better search visibility.
  • Blog content development: Creating high-quality blog posts targeting relevant real estate topics.
  • Neighborhood guides: Crafting detailed guides on local areas to attract location-specific searches.
  • Client success stories: Publishing testimonials and case studies to build trust and authority.

Ensuring SEO-focused content

  • Keyword integration: Incorporating researched keywords seamlessly into content.
  • Content length optimization: Writing longer, valuable content that improves search engine rankings.
  • Content freshness updates: Regularly updating existing content to stay relevant and maintain rankings.
  • Content audit sessions: Reviewing content regularly to ensure SEO goals are met and improving where necessary.

Technical SEO

Addressing technical aspects like site speed, mobile-friendliness, and indexing to ensure your real estate website performs well in search engine rankings.

Improving site performance

  • Crawlability assessment: Ensuring that search engines can efficiently crawl and index your website.
  • Page speed optimization: Reducing load times through image compression and code optimization.
  • Mobile responsiveness check: Guaranteeing your website is fully functional and fast on mobile devices.
  • Broken link resolution: Identifying and fixing broken links to avoid SEO penalties.

Enhancing backend SEO

  • XML sitemap creation: Creating and submitting an XML sitemap to ensure all pages are indexed.
  • Robots.txt optimization: Configuring the robots.txt file to guide search engines appropriately.
  • Structured data setup: Adding schema markup to improve the way content is displayed in search results.
  • URL structure review: Ensuring URLs are SEO-friendly with concise, keyword-rich formats.

Local SEO

Optimizing your real estate business for location-based searches, boosting visibility in local markets and helping potential clients find your services.

Boosting local presence

  • Google My Business optimization: Ensuring your real estate business appears prominently in local searches.
  • Local citation building: Creating consistent business listings across local directories to improve rankings.
  • NAP (Name, Address, Phone) consistency: Maintaining accurate business information across all platforms.
  • Local keyword research: Targeting keywords relevant to your specific geographic market.

Targeting location-based searches

  • Review management strategy: Encouraging and managing client reviews to improve local search visibility.
  • Location-specific content: Developing content tailored to specific regions or neighborhoods.
  • Localized link building: Securing backlinks from local websites and publications to boost authority.
  • Geotargeting settings: Adjusting website geotargeting to focus on your business’s primary locations.

SEO monitoring & reporting

Tracking key SEO metrics and providing regular reports, offering insights into campaign performance and identifying opportunities for ongoing optimization.

Tracking performance metrics

  • Keyword ranking reports: Regularly checking keyword rankings to measure SEO success and refine strategies.
  • Traffic analysis: Monitoring organic traffic to assess the impact of your SEO efforts on lead generation.
  • Conversion rate tracking: Analyzing how well your SEO strategies convert website visitors into leads.
  • Bounce rate monitoring: Measuring the bounce rate to identify areas where user experience can be improved.

Generating actionable reports

  • Monthly SEO reports: Providing detailed insights into your SEO performance and recommended adjustments.
  • Competitor comparison reports: Delivering reports that compare your SEO results with competitors.
  • ROI tracking: Monitoring the return on investment from your SEO campaigns to ensure profitability.
  • Strategy refinement sessions: Regularly reviewing reports to adjust SEO strategies and improve results.
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80+ REVIEWS

We’ve helped hundreds of partners, ranging from startups to medium-sized businesses to achieve their goals. And stellar feedback — is our reward!

4.9
Clutch average based on 80+ reviews. All chances are you’ll be impressed too.
5.0
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The client has learned to trust Halo Lab, thanks to their significant knowledge in UI/UX design. The vendor has provided valuable feedback by always being readily available for communication. Moreover, they have a satisfying project management process that makes their process smooth and efficient.

Atif Hussain avatar
Atif Hussain
Co-Founder at Kinetik
5.0
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The client is proud of Halo Lab's work, which their customers have praised. They lead a communicative process to enable the team to reach out to them at any time. The client also praises their designs and suggestions, which help improve their services.

Dimitri Lubaschevski avatar
Dimitri Lubaschevski
CEO, DAS24 Services
5.0
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Their skills were awesome — they took what I said and made it real. The designs ended up helping the internal stakeholders raise funds. The specialists maintained excellent project management skills throughout the process.

Farah Allen avatar
Farah Allen
Founder & CEO at Labz
4.5
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The client was satisfied with Halo Lab’s high-quality work. They made the designs better and delivered them promptly. The team was easy to work with; they communicated on Slack and provided updates on the progress every day. Moreover, they went beyond expectations and never missed a deadline.

David Matthews avatar
David Matthews
CEO, Dotcal
5.0
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Halo Lab’s work has received positive feedback from internal and external stakeholders. They excelled at project management through Notion, going above and beyond to ensure timely delivery, and they communicated effectively through Slack and email. Their branding skills stood out.

Greg Wheeler avatar
Greg Wheeler
Co-Founder & CEO, Ditto
5.0
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Thanks to Halo Lab's efforts, the client increased their conversion rates on various funnels. Despite the complex business requirements, the team managed the project well and yielded positive outcomes. Overall, their communication and attention to detail impressed the client.

Jeff Voss avatar
Jeff Voss
CTO, Qualle
5.0
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Halo Lab successfully delivered a product design that has proved popular with users. The team’s professionalism and creative abilities come at a very reasonable price. Their motivation is admirable, and their organization makes for a smooth workflow.

Bogdan Suchyk avatar
Bogdan Suchyk
Founder, Mobalytics
5.0
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Halo Lab provided high-quality designs at a good value, and the client was happy with the number of frontend routes they developed. The team excelled at project management by having no delays and being adaptable to changes. Overall, they did an excellent job meeting the client's needs.

Trace Sauter avatar
Trace Sauter
Director, BrandEmPower
5.0
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Halo Lab delivered the designs on time, but the client has yet to implement them in their platform, although they’re happy with the deliverables. They had a user-focused design process. Their team provided constant updates and recorded their processes on Loom to keep the client abreast of progress.

Moe Hadizadeh avatar
Moe Hadizadeh
Developer at Abscraft Inc
5.0
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Halo Lab delivered all of the agreed-upon deliverables, and they even went above and beyond to further help the client. They communicated through video calls and used project management tools for synchronization. The team truly cared about the project and was always very responsive and organized.

Conor Deegan avatar
Conor Deegan
CTO at Pool Data
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4.9 AVG. SCORE
Based on 80+ reviews
TOP RATED COMPANY
with 100% Job Success
FEATURED Web Design
AgencY IN UAE
TOP DESIGN AGENCY
WORLDWIDE