Google Analytics 4 Consulting

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Clients’ average
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Clients’ average
annual growth

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Our achievements

Our GA4 consulting services have helped clients navigate the complexities of data analysis, resulting in enhanced visibility, streamlined operations, and improved ROI.

At Halo Lab, we pride ourselves on our unparalleled expertise in Google Analytics 4 consulting services. While our software development services cover the full spectrum from planning to evolution, it's our strategic prowess in Google Analytics 4 consulting that drives transformative outcomes for our clients.

4.9/5 Average Client’s Rating
100% Job Success on Upwork
5 stars on GoodFirms
Top 100 companies worldwide by Clutch
4.9/5 Average Client’s Rating
100% Job Success on Upwork
5 stars on GoodFirms
Top 100 companies worldwide by Clutch
4.9/5 Average Client’s Rating
100% Job Success on Upwork
5 stars on GoodFirms
Top 100 companies worldwide by Clutch
4.9/5 Average Client’s Rating
100% Job Success on Upwork
5 stars on GoodFirms
Top 100 companies worldwide by Clutch
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DIY for newcomers
Make use of our free resources, whether you’re launching a startup or expanding a business. Halo Lab's tools will help improve the process and bring you closer to success.
  • Unique world-class design
  • Lead & conversion oriented result
  • Bulletproof tailored process
  • Dedicated team
  • 3+1 bonus services
For established  businesess
Every month, up to 10 million viewers are inspired by our designs. 
And we’re eager to turn your website into inspiration for your industry.
  • Unique world-class design
  • Lead & conversion oriented result
  • Bulletproof tailored process
  • Dedicated team
  • 3+1 bonus services



Unlock the full potential of your website with our Google Analytics 4 consulting services. Gain insights and strategies tailored to boost your online success.

Conversion rate optimization

Enhance your site's performance and increase conversions with our expert GA4 consulting services.

Search engine optimization

Elevate your online visibility and traffic through our strategic GA4 SEO insights and optimizations.

Technical website audit

Identify and resolve technical barriers with our comprehensive GA4 insights, improving site health and performance.

SEO audit

Uncover SEO opportunities and refine your strategy with our detailed GA4 analysis, boosting your search engine rankings.

Google Tag Manager services

Streamline and manage your tracking efficiently with our GA4 and Google Tag Manager expertise.

Google Analytics audit

Ensure accurate data collection and insights with our thorough GA4 audit, enhancing data reliability.

Marketing analytics

Amplify your marketing impact with our GA4 insights, optimizing campaigns for maximum ROI.

Why choose Halo Lab as your GA4 consulting partner

A diverse team of 155 talented experts!
Total funding

Hard work and dedication of the Halo Lab team help our clients secure new successful investment deals.

Completed projects

With our exceptional approach to every project, we bring the dream projects of our clients to life.

Positive vibes

We aim to provide the perfect digital solutions for your business, making this process friendly and chill.


Business challenges are tough, but we have a proven record of elevating our partners to their next and best selves.


Kinetik Platform with over 3500+ Integrated Providers

We helped Kinetik in developing an app and a convenient analytics dashboard — by the end of 2022, they raised over $20M in funding.


The Leading Brand for Custom Esports Clothing Design

Halo Lab crafted a 3D Builder for Raven from scratch, helping them dominate the esports market with a custom ecommerce product.


Bookclub24 — #1 German Online Library for Book Collectors

By assisting Bookclub24 with full-stack development and branding, we propelled the company to attract book lovers worldwide.


$40 Million Raised by Mighty Buildings in Series B

We enhanced Mighty Buildings’ web portal and configurator. They have grown to 100+ employees and secured $100M in investment.

Analytics solution showcased in our portfolio

Discover the power of data-driven decision-making through our portfolio of analytics solutions. From Google Analytics 4 implementations to bespoke data strategies, our showcased projects exemplify our expertise in harnessing insights to drive measurable results and propel businesses towards sustainable growth.

Our process

  • 00

Initial consultation and needs assessment

We begin by assessing your specific needs to tailor our GA4 consulting services effectively, ensuring alignment with your business goals.

Initial information about the projects

  • Understanding business goals: We review your objectives to align our strategy.
  • Analyzing current analytics setup: Identifying gaps and opportunities in your existing setup.
  • Defining key performance indicators (KPIs): Establishing metrics critical for your success.
  • Creating a roadmap: Drafting a customized plan for GA4 migration and optimization.

Stakeholder engagement and planning

  • Stakeholder interviews: Gathering insights from key team members for a holistic view.
  • Technical audit: Evaluating your site's technical environment for GA4 compatibility.
  • Competitive analysis: Benchmarking against industry standards to identify improvement areas.
  • Documentation and strategy finalization: Compiling findings and strategies into a comprehensive plan.

GA4 implementation and configuration

Our team sets up GA4 to align with your business objectives and technical requirements, ensuring seamless integration and optimal performance.

Tailoring GA4 to your business structure

  • Account setup: Establishing your GA4 account with best practices.
  • Property and view configuration: Setting up properties and views to match your business structure.
  • Data layer setup: Configuring the data layer for advanced tracking capabilities.
  • User and access management: Ensuring correct access levels for team members.

Delving further into the GA4 setup

  • Event tracking configuration: Setting up custom events specific to your business needs.
  • Conversion setup: Identifying and configuring key conversion actions on your site.
  • Cross-domain tracking: Implementing tracking across all relevant domains.
  • Verification and testing: Ensuring accurate data collection and configuration correctness.

Data collection and integration

We gather and merge data from various sources for a unified analysis perspective, enabling comprehensive insights into user behavior and trends.

 Optimizing insights and analysis

  • Integration with CRM: Connecting GA4 with your CRM for enhanced customer insights.
  • Third-party data sync: Linking external data sources for a comprehensive view.
  • E-commerce tracking implementation: Setting up tracking for online sales and transactions.
  • Custom data import: Importing bespoke datasets for enriched analytics.

Ensuring precision and integrity

  • Data validation: Ensuring accurate and reliable data collection.
  • Tag management system setup: Configuring tags for efficient data capture.
  • Data layer optimization: Refining the data layer for streamlined data collection.
  • Audit and quality assurance: Conducting thorough checks to guarantee data integrity.

Customization and advanced tracking setup

Tailoring GA4 features to track complex user interactions and business metrics, we ensure precise data collection for informed decision-making.

Personalized data tracking

  • Custom dimension and metric creation: Tailoring GA4 to track unique business data.
  • Advanced event modeling: Developing sophisticated event models for deeper insights.
  • Dynamic attribution modeling: Setting up models to understand conversion paths.
  • Custom dashboard setup: Creating dashboards for real-time data monitoring.

Optimizing metrics for precision

  • Enhanced e-commerce setup: Implementing advanced tracking for e-commerce metrics.
  • User-ID implementation: Tracking cross-device and cross-session user journeys.
  • Segmentation and cohort analysis: Analyzing user segments for targeted strategies.
  • Testing and iteration: Continuously testing and refining setups for optimal tracking.

Reporting, analysis, and insights

With customized reports and in-depth data analysis, we provide actionable insights to drive business growth, empowering you to make informed strategic decisions.

Extracting growth opportunities 

  • Custom report development: Building reports tailored to your KPIs and objectives.
  • Insight generation: Analyzing data to uncover actionable insights for business growth.
  • Benchmarking against goals: Measuring performance against established KPIs.
  • Feedback loop establishment: Setting up processes for ongoing analysis and improvement.

Strategic analytics enhancement

  • Advanced analysis techniques: Employing sophisticated methods for deeper insights.
  • Predictive analytics implementation: Utilizing GA4 data for forecasting future trends.
  • Optimization recommendations: Providing strategic recommendations based on analytics findings.
  • Review and strategy adjustment: Periodically reviewing strategy and making necessary adjustments.
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We’ve helped hundreds of partners, ranging from startups to medium-sized businesses to achieve their goals. And stellar feedback — is our reward!

Clutch average based on 70+ reviews. All chances are you’ll be impressed too.
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The client has learned to trust Halo Lab, thanks to their significant knowledge in UI/UX design. The vendor has provided valuable feedback by always being readily available for communication. Moreover, they have a satisfying project management process that makes their process smooth and efficient.

Atif Hussain avatar
Atif Hussain
Co-Founder at Kinetik
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The client is proud of Halo Lab's work, which their customers have praised. They lead a communicative process to enable the team to reach out to them at any time. The client also praises their designs and suggestions, which help improve their services.

Dimitri Lubaschevski avatar
Dimitri Lubaschevski
CEO, DAS24 Services
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Their skills were awesome — they took what I said and made it real. The designs ended up helping the internal stakeholders raise funds. The specialists maintained excellent project management skills throughout the process.

Farah Allen avatar
Farah Allen
Founder & CEO at Labz
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The client was satisfied with Halo Lab’s high-quality work. They made the designs better and delivered them promptly. The team was easy to work with; they communicated on Slack and provided updates on the progress every day. Moreover, they went beyond expectations and never missed a deadline.

David Matthews avatar
David Matthews
CEO, Dotcal
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Halo Lab’s work has received positive feedback from internal and external stakeholders. They excelled at project management through Notion, going above and beyond to ensure timely delivery, and they communicated effectively through Slack and email. Their branding skills stood out.

Greg Wheeler avatar
Greg Wheeler
Co-Founder & CEO, Ditto
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Thanks to Halo Lab's efforts, the client increased their conversion rates on various funnels. Despite the complex business requirements, the team managed the project well and yielded positive outcomes. Overall, their communication and attention to detail impressed the client.

Jeff Voss avatar
Jeff Voss
CTO, Qualle
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Halo Lab successfully delivered a product design that has proved popular with users. The team’s professionalism and creative abilities come at a very reasonable price. Their motivation is admirable, and their organization makes for a smooth workflow.

Bogdan Suchyk avatar
Bogdan Suchyk
Founder, Mobalytics
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Halo Lab provided high-quality designs at a good value, and the client was happy with the number of frontend routes they developed. The team excelled at project management by having no delays and being adaptable to changes. Overall, they did an excellent job meeting the client's needs.

Trace Sauter avatar
Trace Sauter
Director, BrandEmPower
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Halo Lab delivered the designs on time, but the client has yet to implement them in their platform, although they’re happy with the deliverables. They had a user-focused design process. Their team provided constant updates and recorded their processes on Loom to keep the client abreast of progress.

Moe Hadizadeh avatar
Moe Hadizadeh
Developer at Abscraft Inc
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Halo Lab delivered all of the agreed-upon deliverables, and they even went above and beyond to further help the client. They communicated through video calls and used project management tools for synchronization. The team truly cared about the project and was always very responsive and organized.

Conor Deegan avatar
Conor Deegan
CTO at Pool Data

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Our clients say

The site developed by Halo Lab projected a very premium experience, successfully delivering the client’s messaging to customers. Despite external challenges, the team’s performance was exceptional.
Aaron Nwabuoku avatar
Aaron Nwabuoku
Founder, ChatKitty
Thanks to Halo Lab's work, the client scored 95 points on the PageSpeed insights test and increased their CR by 7.5%. They frequently communicated via Slack and Google Meet, ensuring an effective workflow.
Viktor Rovkach avatar
Viktor Rovkach
Brand Manager at felyx
The client is thrilled with the new site and excited to deploy it soon. Halo Lab manages tasks well and communicates regularly to ensure both sides are always on the same page and all of the client’s needs are addressed promptly.
Rahil Sachak Patwa avatar
Rahil Sachak Patwa
Founder, TutorChase