Conversion Rate Optimization Services

Traffic doesn’t equal sales by default. Get the most out of your business with our conversion rate optimization techniques.

Let's Discuss


Raised by our clients



Startups acquired


9 years

Helping business

Conversion Rate Optimization Process

1 Conducting research
2 Forming a hypothesis
3 Designing tests
4 Analyzing data
5 Creating reports

Our Conversion Rate Optimization Expertise

Conversion Rate Optimization Audit

To ensure Conversion Rate Optimization efforts are successful and impactful, we first need to conduct a CRO audit of your site. This step allows us to pinpoint conversion issues and areas to be improved, as the audit also involves user experience evaluation within the context of your business and industry. Therefore, any findings and conclusions reached during the CRO audit will be used to tailor solutions specifically for your case.

Conversion Rate Optimization Audit

Analysis based on Google Analytics

Google Analytics is one of the top toolsets when it comes to optimizing websites. It is free and provides a comprehensive overview of various behavioral metrics and other important website indicators, such as bounce rate, session durations, and geography. By analyzing the trove of information available through Google Analytics, our CRO specialists can compile reports to further boost your site’s CRO efforts.

Analysis based on Google Analytics

User Behavior Analytics

User behavior analysis is a key part of CRO efforts as they are primarily focused on your users. By analyzing the needs, reactions, click behavior, and other online activities of your target audience, we can better understand it and accommodate your site accordingly. We will monitor the conversion changes throughout the optimization campaign and adjust it as needed to hit the sweet spot.

User Behavior Analytics

Some of our Cases


After basic optimization, we increased traffic by 207%.

Healthcare website

Preparation of SEO recommendations on the structure of the website pages.

EdTech website

Preparing the website for launch according to our recommendations.

Ecommerce website

Technical SEO recommendation before launching the website.

B2B Service website
recent shot recent shot recent shot recent shot recent shot recent shot recent shot recent shot

Our Tools For Conversion Rate Optimization

HubSpot HubSpot
Hotjar Hotjar
Google Analytics Google Analytics
WebPageTest WebPageTest
PageSpeed Insight PageSpeed Insight
SimillarWeb SimillarWeb
Figma Figma

Why Choose Us?

Explore our client’s sales goals and help reach them Explore our client’s sales goals and help reach them
We offer bespoke and impactful solutions We offer bespoke and impactful solutions
We are highly experienced in creating efficient funnels We are highly experienced in creating efficient funnels
We achieve the best conversion results possible We achieve the best conversion results possible

Our clients

Halo Lab is run by true professionals with a strong sense of design. I'm delighted with the branding work they did.

client photo
Max Weisbrod Baton

The efforts have continued to satisfy expectations, reducing bounce rates in a timely and effective way. Halo Lab focuses on precision, ensuring the work they deliver is thorough and correct.

client photo
Mike Parker Lantern

The logos and website helped boost sales and brand recognition, thanks to Halo Lab’s understanding of business goals.

client photo
Roy Shang Aera

Both the website and the branding are in the process of being rolled out but have been well-received thus far.

client photo
Yavor Georgiev Fusebit

The designs ended up helping the internal stakeholders raise funds. The specialists maintained excellent project management skills throughout the process.

client photo
Farah Allen The Labz

The Halo Labs team was a stable partner, delivering quality work and showing flexibility in their approach. Their unique ideas and work ethic made them a valuable asset.

client photo
Alexander Kozma Ingal Room Six


What is conversion rate optimization?

Conversion rate optimization is a set of measures that involves analyzing your site’s metrics and offering recommendations on improving it to encourage more of your visitors to take the required action.

Why is CRO important?

Whether your website enjoys high traffic or not, CRO allows you to convert more visitors into customers, increasing your online business income per user.

What is conversion optimization strategy?

A conversion optimization strategy is a long-term plan developed based on analytical data collected through various channels. The idea behind it is to gradually and steadily increase the number of conversions on a given website. Bear in mind, however, that there can’t be a single winning one-fits-all strategy.
Other Marketing Services We Offer
We are a multi-faceted digital company that offers comprehensive solutions in a variety of activity fields

Ready to discuss
your project with us?

Thank you for your submission!
We’ll contact you as soon
as possible.

Our clients say

“Halo Lab delivered a unique and original design that makes my company stand out from the competition — they didn’t provide a template-based design or something trendy. Their development is world-class and perfection itself.”

Ronan Casey

Founder at Baamboozle