On-page SEO services

SEO audit & analysis

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Conducting a thorough SEO audit to assess your website’s performance, identify technical issues, and uncover opportunities for improvement.

Identifying issues

• Conducting audits: Performing a full website audit to detect technical issues hindering SEO performance and search visibility.
• Analyzing content gaps: Reviewing existing content to uncover gaps or outdated information that may impact rankings.
• Evaluating on-page factors: Assessing on-page SEO elements like headings, meta tags, and keyword usage for optimization.
• Checking mobile-friendliness: Ensuring the website is responsive and performs well across all mobile devices.

Analyzing competitors

• Reviewing competitor strategies: Analyzing top competitors’ SEO tactics to identify opportunities for improvement.
• Benchmarking performance: Comparing your website’s SEO performance to competitors in terms of traffic and rankings.
• Tracking keywords: Evaluating competitor keyword usage and ranking to identify areas for content optimization.
• Assessing backlinks: Reviewing competitor backlink profiles to identify potential link-building opportunities.

Keyword research

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Identifying the most relevant and high-impact keywords to target, ensuring that your content reaches the right audience and improves search rankings.

Identifying target keywords

• Researching relevant keywords: Finding high-value keywords that match your business goals and user search intent.
• Analyzing search volume: Prioritizing keywords based on search volume and competition for better ranking opportunities.
• Identifying long-tail keywords: Focusing on niche and long-tail keywords that drive targeted traffic.
• Mapping user intent: Understanding the intent behind keywords to create content that answers user queries.

Strategic keyword planning

• Grouping keywords by topic: Organizing keywords into themes for focused content creation and optimization.
• Assigning keywords to pages: Mapping target keywords to specific pages to ensure optimal relevance and ranking.
• Monitoring keyword trends: Keeping an eye on industry trends and search behavior for timely content updates.
• Analyzing keyword difficulty: Assessing the competitive landscape for each keyword to set realistic ranking goals.

Content optimization

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Optimizing existing content to align with SEO best practices, enhancing readability, keyword usage, and overall engagement to boost search engine performance.

Improving content quality

• Enhancing readability: Rewriting content for clarity, readability, and engagement to improve user experience.
• Optimizing keyword placement: Strategically incorporating target keywords into headings, paragraphs, and alt text.
• Ensuring proper formatting: Structuring content with headings, subheadings, and bullet points for better readability.
• Updating outdated content: Revising old content to ensure accuracy, relevance, and alignment with current SEO standards.

Boosting engagement

• Adding internal links: Creating internal links to related content to improve navigation and reduce bounce rates.
• Optimizing call-to-action: Refining CTAs to make them more compelling and relevant to drive conversions.
• Incorporating multimedia: Adding images, videos, and infographics to enhance content quality and boost user engagement.
• Encouraging social sharing: Adding social sharing buttons to make content easy to share across platforms, increasing visibility.

Meta & URL optimization

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Refining meta titles, descriptions, and URLs to improve click-through rates and ensure that your pages are effectively optimized for search engines.

Refining meta tags

• Optimizing meta titles: Crafting concise and compelling meta titles that improve click-through rates.
• Improving meta descriptions: Writing descriptive meta descriptions that encourage users to visit your website.
• Utilizing focus keywords: Incorporating primary keywords into meta tags for better search visibility.
• Avoiding meta tag duplication: Ensuring each page has unique and optimized meta titles and descriptions.

Optimizing URLs

• Creating SEO-friendly URLs: Crafting short, descriptive URLs that include relevant keywords.
• Removing unnecessary characters: Cleaning up URLs by removing special characters, numbers, and stop words.
• Implementing redirects: Setting up 301 redirects for outdated or broken URLs to preserve link equity.
• Ensuring consistent URL structure: Standardizing URL structures to improve crawlability and user experience.

Technical SEO

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Enhancing your website’s backend structure, ensuring faster load times, better crawlability, and seamless indexing for improved search engine rankings.

Enhancing site speed

• Improving load times: Compressing images and leveraging browser caching to speed up page loading times.
• Optimizing code: Cleaning up HTML, CSS, and JavaScript to improve website performance and speed.
• Minimizing server response times: Reducing server response times to enhance overall user experience.
• Using a CDN: Implementing a content delivery network (CDN) to deliver content faster to users globally.

Boosting website security

• Implementing HTTPS: Ensuring website security by using an SSL certificate to switch from HTTP to HTTPS.
• Setting up security headers: Configuring security headers to protect the website from common threats.
• Updating CMS and plugins: Regularly updating CMS software and plugins to prevent security vulnerabilities.
• Monitoring for malware: Using security tools to regularly scan the website for malware and other threats.

Internal linking & media optimization

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Building a strong internal linking structure and optimizing media files to improve user navigation, engagement, and search engine visibility.

Building internal links

• Strategically linking pages: Creating internal links between relevant pages to enhance site navigation and SEO value.
• Optimizing anchor text: Using descriptive and keyword-rich anchor text to strengthen internal linking.
• Prioritizing high-authority pages: Linking to important pages to improve their authority and ranking potential.
• Distributing link equity: Ensuring that internal links distribute link equity evenly across the website.

Optimizing media files

• Compressing images: Reducing image file sizes without compromising quality to improve page load times.
• Adding alt text: Writing descriptive and keyword-rich alt text for images to improve search engine visibility.
• Utilizing responsive images: Ensuring that images are mobile-friendly and adapt to various screen sizes.
• Using video sitemaps: Including video content in sitemaps to enhance search engine indexing and ranking.

Schema markup & performance monitoring

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Implementing schema markup to enrich search results and continuously monitoring your website’s performance to track SEO improvements and maintain success.

Implementing schema markup

• Adding structured data: Implementing schema markup to help search engines better understand your content.
• Optimizing for rich snippets: Using schema to make your content eligible for rich search results, such as reviews.
• Improving local SEO: Applying local business schema to enhance visibility in local search results.
• Tracking structured data errors: Regularly checking for and fixing errors in schema markup to maintain performance.

Monitoring performance

• Tracking traffic trends: Monitoring website traffic to assess the impact of SEO efforts and adjust strategies.
• Analyzing user behavior: Using analytics to understand how users interact with your site and optimize accordingly.
• Checking rankings regularly: Monitoring keyword rankings to ensure consistent performance and identify areas of improvement.‍
• Conducting periodic audits: Performing SEO audits periodically to address issues and maintain top rankings over time.