Our B2B branding services have transformed businesses, creating powerful brand narratives that resonate and endure.
Halo Lab’s B2B branding services strategically develop and refine brand identities that truly resonate with target audiences. By adhering to industry best practices and maintaining a strong focus on quality, we empower startups, software companies, and enterprises across 30+ sectors to create impactful, enduring brands that drive growth and stand out in competitive markets.
OUR
SERVICES
Our services
Halo Lab offers comprehensive B2B branding services that empower businesses to build distinctive and impactful brand identities. Our expertise spans every aspect, from creating custom logos to full-scale rebranding.
Branding for startups
We specialize in crafting strong brand foundations for startups, ensuring that your business stands out from the competition and resonates with your target market from day one.
Custom logo design
Our custom logo design service focuses on creating unique and memorable logos that encapsulate your brand’s essence, leaving a lasting impression on your audience.
Rebranding
Halo Lab’s rebranding services refresh and revitalize your existing brand, aligning it with your current goals and market trends to ensure continued relevance and impact.
Brand identity design
We design cohesive and compelling brand identities that encapsulate your company’s values, vision, and voice, ensuring a consistent and powerful brand presence across all platforms.
Brand naming
Our brand naming service helps you create a strong, memorable name that reflects your business’s core values and appeals to your target audience, setting the stage for success.
Why choose Halo Lab for B2B branding services
Total funding
Hard work and dedication of the Halo Lab team help our clients secure new successful investment deals.
Completed projects
With our exceptional approach to every project, we bring the dream projects of our clients to life.
Positive vibes
We aim to provide the perfect digital solutions for your business, making this process friendly and chill.
Our
works
Business challenges are tough, but we have a proven record of elevating our partners to their next and best selves.
The Leading Brand for Custom Esports Clothing Design
Halo Lab crafted a 3D Builder for Raven from scratch, helping them dominate the esports market with a custom ecommerce product.
Bookclub24 — #1 German Online Library for Book Collectors
By assisting Bookclub24 with full-stack development and branding, we propelled the company to attract book lovers worldwide.
$40 Million Raised by Mighty Buildings in Series B
We enhanced Mighty Buildings’ web portal and configurator. They have grown to 100+ employees and secured $100M in investment.
B2B branding services showcased in our portfolio
Our portfolio features Halo Lab’s expertise in B2B branding, illustrating our ability to craft impactful brand identities that connect with audiences. Each solution underscores our dedication to strategic branding that fosters growth and strengthens market positioning.
By industry specifics
Healthcare
Halo Lab’s B2B branding services for healthcare focus on creating trust and compliance-driven identities that resonate with patients, providers, and stakeholders, ensuring your brand stands out in a competitive, regulated environment.
FinTech
Our B2B branding services for FinTech emphasize security and innovation. We create strong brand identities that build trust and credibility, helping your business connect with consumers and enterprises in a rapidly evolving and highly competitive industry.
Education
For the education sector, Halo Lab’s B2B branding services craft inspiring and engaging identities. We develop brands that resonate with educators, students, and stakeholders, driving growth and aligning your mission with the values of your audience.
Manufacturing
Our B2B branding services for manufacturing emphasize innovation and quality. We create distinct brand identities that reflect your expertise, ensuring your business stands out in a competitive market and communicates its values effectively.
Retail & Wholesale
Halo Lab’s branding services for retail and wholesale focus on creating brands that engage both B2B clients and consumers. We highlight your value propositions and ensure your brand resonates in a fast-paced, ever-evolving market.
Transportation and logistics
In the transport and logistics industry, our B2B branding services emphasize reliability and efficiency. We create strong brand identities that position your company as a trusted partner in the global delivery of goods and services.
Telecommunications
Halo Lab’s B2B branding services for telecommunications create brands that convey trust and innovation. We develop identities that resonate with businesses and consumers, ensuring your brand stands out in a competitive industry.
Artificial intelligence and machine learning
Our branding services for AI and machine learning craft forward-thinking identities that reflect your expertise. We emphasize innovation, ensuring your brand resonates with target audiences and positions your business as a leader in this field.
Our process
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Discovery
Gathering insights about your business, audience, and market to set a strong foundation for your brand’s unique identity.
Understanding business
- Company history: Delving into your business’s roots and evolution to understand its core values.
- Business goals: Collaborating to outline your company’s aspirations and long-term vision.
- Target audience: Defining an ideal customer profile by analyzing demographics and needs.
- Market landscape: Evaluating the competitive environment and identifying key industry trends.
Gathering brand insights
- Brand audit: Conducting a thorough audit to assess the current brand identity.
- User research: Performing research to understand your audience’s preferences and behaviors.
- Competitive analysis: Analyzing competitors to identify opportunities for differentiation.
- Industry research: Investigating industry trends and their impact on your business.
Defining concepts
Defining core brand concepts that align with your mission and resonate with your target audience for a cohesive brand strategy.
Brainstorming brand identity
- Brand positioning: Defining a unique value proposition and competitive advantage.
- Brand personality traits: Identifying key characteristics that embody your brand’s essence.
- Brand associations: Exploring visuals and words that evoke the desired brand emotions.
- Brand storytelling elements: Outlining the key elements that will shape your brand’s narrative.
Developing a brand strategy framework
- Messaging architecture: Crafting a clear messaging framework for consistent communication.
- Brand voice & tone: Establishing a distinctive voice and tone to ensure cohesive communication.
- Brand differentiation strategy: Identifying what makes your brand stand out from competitors.
- Brand guidelines foundation: Setting the groundwork for guidelines that ensure brand consistency.
Logo & brand style
Designing a distinctive logo and brand style that reflects your brand’s personality and ensures visual consistency across all platforms.
Designing visual elements
- Logo creation: Designing a unique and memorable logo that represents your brand’s identity.
- Color palette: Selecting a color scheme that reflects your brand’s personality and resonates with your audience.
- Typography: Choosing fonts that align with your brand’s tone and visual style.
- Imagery and iconography: Developing a set of images and icons that support your brand’s visual identity.
Refining brand aesthetics
- Logo variations: Creating logo variations for different use cases while maintaining brand consistency.
- Brand pattern development: Designing patterns that enhance brand recognition across various platforms.
- Visual consistency: Ensuring that all visual elements work together harmoniously.
- Brand style application: Applying the brand style consistently across all touchpoints.
Brand guidelines
Establishing clear brand guidelines to maintain consistency in logos, colors, and messaging, ensuring your brand remains unified and recognizable.
Establishing visual guidelines
- Logo usage rules: Defining how and where the logo should be used to maintain brand integrity.
- Color usage guidelines: Setting rules for consistent color application across all brand materials.
- Typography standards: Establishing font usage guidelines to ensure text consistency.
- Imagery guidelines: Providing rules for selecting and using images that align with the brand identity.
Defining communication guidelines
- Brand voice & tone guide: Creating guidelines for how the brand should sound across all platforms.
- Messaging consistency: Ensuring that the brand’s key messages are delivered consistently.
- Content style guide: Establishing standards for writing content that reflects the brand’s identity.
- Social media guidelines: Providing rules for maintaining brand consistency on social media platforms.
FAQ
What is B2B branding, and how is it different from B2C branding?
B2B branding focuses on building a brand that appeals to other businesses rather than individual consumers, as in B2C branding. B2B branding emphasizes building long-term relationships, highlighting expertise, reliability, and trustworthiness, whereas B2C branding focuses on emotional appeal and direct consumer engagement.
How do you ensure the branding aligns with our business objectives?
At Halo Lab, we start by deeply understanding your business goals, industry, and target audience. We then align our branding strategies with your objectives, ensuring that every element of the brand identity we create supports your business’s mission and vision, driving growth and success.
How long does it take to complete a B2B branding project?
The timeline for a B2B branding project can vary depending on the scope and complexity of the work. At Halo Lab, we typically complete branding projects within 8 to 12 weeks, ensuring a thorough process that results in a strong, cohesive brand identity tailored to your business.
Can you help us rebrand our existing B2B company?
Yes, Halo Lab specializes in rebranding for B2B companies. We take a strategic approach to refreshing and revitalizing your brand, aligning it with your current business goals, market position, and audience expectations while preserving the core values that define your company.
How do you handle brand consistency across different channels?
Halo Lab ensures brand consistency by creating comprehensive brand guidelines that cover your brand's visual and messaging aspects. These guidelines are meticulously applied across all channels, ensuring that your brand presents a unified and consistent image, no matter where it appears.
What should I prepare before starting a B2B branding project?
Before starting a B2B branding project with Halo Lab, it’s helpful to clearly understand your business goals, target audience, and any existing brand assets. Additionally, gathering insights on your industry and competitors can provide a solid foundation for our collaborative process.
What makes your B2B branding services stand out?
Halo Lab’s B2B branding services stand out due to our deep expertise, strategic approach, and commitment to delivering results. We tailor each branding project to the unique needs of your business, creating powerful brand identities that resonate with your audience and drive long-term success.
We’ve helped hundreds of partners, ranging from startups to medium-sized businesses to achieve their goals. And stellar feedback — is our reward!
The client has learned to trust Halo Lab, thanks to their significant knowledge in UI/UX design. The vendor has provided valuable feedback by always being readily available for communication. Moreover, they have a satisfying project management process that makes their process smooth and efficient.
The client is proud of Halo Lab's work, which their customers have praised. They lead a communicative process to enable the team to reach out to them at any time. The client also praises their designs and suggestions, which help improve their services.
Their skills were awesome — they took what I said and made it real. The designs ended up helping the internal stakeholders raise funds. The specialists maintained excellent project management skills throughout the process.
The client was satisfied with Halo Lab’s high-quality work. They made the designs better and delivered them promptly. The team was easy to work with; they communicated on Slack and provided updates on the progress every day. Moreover, they went beyond expectations and never missed a deadline.
Halo Lab’s work has received positive feedback from internal and external stakeholders. They excelled at project management through Notion, going above and beyond to ensure timely delivery, and they communicated effectively through Slack and email. Their branding skills stood out.
Thanks to Halo Lab's efforts, the client increased their conversion rates on various funnels. Despite the complex business requirements, the team managed the project well and yielded positive outcomes. Overall, their communication and attention to detail impressed the client.
Halo Lab successfully delivered a product design that has proved popular with users. The team’s professionalism and creative abilities come at a very reasonable price. Their motivation is admirable, and their organization makes for a smooth workflow.
Halo Lab provided high-quality designs at a good value, and the client was happy with the number of frontend routes they developed. The team excelled at project management by having no delays and being adaptable to changes. Overall, they did an excellent job meeting the client's needs.
Halo Lab delivered the designs on time, but the client has yet to implement them in their platform, although they’re happy with the deliverables. They had a user-focused design process. Their team provided constant updates and recorded their processes on Loom to keep the client abreast of progress.
Halo Lab delivered all of the agreed-upon deliverables, and they even went above and beyond to further help the client. They communicated through video calls and used project management tools for synchronization. The team truly cared about the project and was always very responsive and organized.
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