Designing a SaaS product means working across more surfaces than the app itself — onboarding, in-product flows, and marketing all need to carry users toward the same activation goal.
Halo Lab treats those as one scope: product UI, onboarding, and marketing designed from the same system — consistent from the first impression to a user’s first win.
3 main challenges holding back your growth
Outgrown identity
Your company has grown, but the brand no longer reflects scale or direction.
Outgrown identity
Your company has grown, but the brand no longer reflects scale or direction.
Outgrown identity
Your company has grown, but the brand no longer reflects scale or direction.
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Product mismatch
Website and product tell different stories — trust breaks before the sale.
Trial-to-paid gap
Users sign up and churn — the product never showed the value it delivers.
Feature complexity
More features shipped, adoption flat — interface hides what changed.
“All projects in which we’ve involved Halo Lab have been great successes, but their leadership on our brand refresh is worth highlighting.”
“We’ve had feedback from users, investors, and employees, and everyone has said that Halo Lab did a fantastic job with the branding.”
“We’re proud of their branding services. They not only do what we tell them but also make suggestions to help us improve our offerings.”
What we deliver
End-to-end SaaS design
from product to marketing
SaaS UX
Product flows designed around activation — every screen moves toward the value moment.
Onboarding Design
Trial-to-activation flows guiding new users to first success — fast and specific.
Dashboard Design
Data-dense dashboards with clear hierarchy — users see what matters without hunting.
Marketing Website
A conversion-focused site matching the product — same visual language, same confidence.
Landing Pages
Pages for trials, demos, and acquisition — each built around one conversion goal.
Design System
A shared component library and token set — so product and marketing ship from one source.
Empty States
First-session states designed to reduce confusion and guide meaningful action.
Developer Handoff
Annotated specs and design tokens for product and web — intent transfers to code.
Our most ambitious work
How we work
Our process for your
SaaS product
Start with a strategy call where we align on your goals, challenges, and priorities, and set a clear direction for the entire branding process.
3–4 Days
Research & analysis
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Discovery & Metrics Review
We review your trial data, churn signals, and user feedback — aligning design priorities around the flows where activation breaks down.
3–4 Days Design brief
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UX & Onboarding Architecture
We map the activation journey — signup to first value — designing flows that reduce friction and surface the product's core benefit early.
4–6 Days Flow map
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Product & Marketing UI
We design the product screens and marketing surfaces in parallel — same design system, same visual language, different jobs to be done.
8–14 Days Full UI set
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Review & Iteration
Structured review with product and marketing stakeholders. Feedback consolidated, edge cases resolved, and designs approved before handoff.
2–3 Days Approved designs
Handoff & Support
Design tokens, annotated specs, and a walkthrough for product and web handoff — so engineering builds both surfaces from the same system.
2–3 Days Handoff package
Start with a strategy call where we align on your goals, challenges, and priorities, and set a clear direction for the entire branding process.
3–4 Days
Research & analysis
Industries we serve
SaaS design for
diverse markets
Healthcare
SaaS products for clinical and care teams — activation flows that reflect clinical context and workflows.
Financial Services
Fintech SaaS — onboarding, KYC flows, and product dashboards designed for trust and compliance awareness.
Logistics
SaaS platforms for fleet and supply chain ops — dashboards and workflows for field and desk users alike.
Real Estate
Property and listing SaaS — data-heavy interfaces for agents, operators, and platform administrators.
Education
EdTech SaaS platforms — onboarding and engagement flows that work for learners of every background.
Web3 & Blockchain
SaaS interfaces for blockchain platforms and DeFi products — designed for clarity and user confidence.
Wellness/Fitness
Wellness SaaS products — habit-forming onboarding and coaching dashboards that keep users engaged.
Information Technology
Enterprise SaaS for dev teams and IT operations — dense, navigable, role-specific product design.
6 reasons why clients
choose Halo Lab
Team with industry depth
Strategy before design
Custom-only approach
Expertise for complex needs
Clear, collaborative process
Flexible value for any budget
100+ verified
love letters
“Halo Lab is very organized in planning to achieve the goals within the set deadlines. We feel they were part of our internal team project.”
“Their experts have a very diverse range of skills and always find a solution to exposed issues. The communication process was clear.”
“During the collaboration, Halo Lab prioritized our people, always taking into account our input and ideas and giving all team members a voice.”
“The Halo Lab team unified branding across our patients’ app, showcasing professionalism, convenience, and consistency.”
“Halo recreated our existing portal with a modern and beautiful experience, greatly increasing usability and delight for the end user.”
“Halo Lab is brilliant. We were impressed with their timely delivery, cost-effectiveness, and the people who knew what they were doing!”
“The value we get from Halo Lab and their quality designs sets them apart from others. They are the right mix of price, talent, and style.”
“We gave the Halo Lab team a chance, and we immediately knew they were the ones we wanted to work with.”
“The Halo Lab work pleasantly surprised us, and bringing in their professional design team has been a worthy investment for us.”
“When collaborating with Halo Lab, we felt that communication was straightforward and that the deliverables fit what we expected.”
“Halo Lab has helped us with a rebrand and defined a new name, logo, and color palette. We’ve had a great experience working with them.”
12 years
We’ve built one of the most trusted agencies
150+
Specialists in design, engineering & product management
78%
Returning clients in Europe & North America
FAQ
Why invest in branding services?
Why invest in branding services?
What does a SaaS design engagement include?
Product UX, onboarding design, dashboard UI, marketing website design, landing pages, and a shared design system — scoped to your activation and retention goals.
How long does a SaaS design project take?
Most SaaS design engagements run 6 to 12 weeks. Timeline depends on the scope of product surfaces and whether marketing design is included in the same engagement.
Do you design onboarding flows?
Yes. Onboarding is a primary deliverable. We design the full trial-to-activation journey — signup, empty states, first-value moment, and feature discovery.
Do you design the product and marketing site?
Yes. We design both as one connected system — same visual language, same design tokens, so the website and product reinforce each other rather than contradict.
Do you work with all SaaS stages?
Both. For early-stage, we help define what to build. For growth-stage, we improve activation, reduce friction, and align the design system across surfaces.
Will you build a design system too?
Yes. A component library and token set are built throughout the engagement — so product and marketing share one visual foundation and new features stay consistent across every surface.
How do you design data-heavy interfaces?
We design data density with explicit hierarchy — grouping, labeling, and state design so users see what matters immediately without analytical training.
Do you conduct user research on SaaS products?
Yes. We review trial data, run user interviews, and audit existing activation flows before designing. Decisions are based on where real users drop off — not assumptions.
Do you offer ongoing support after delivery?
Yes. Many SaaS clients retain us for ongoing design — covering new feature releases, growth experiments, or design system maintenance as the product scales.