Branding services for fintech companies

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Branding projects


Clutch reviews 


Branding projects

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Our achievements

Halo Lab, a leading FinTech branding agency, has achieved remarkable success in elevating financial services brands.

With FinTech branding services, we help plan, design, develop, and elevate financial brand identities. Quality-centered and adherent to branding best practices, Halo Lab provides FinTech branding services to startups, financial companies, and enterprises, establishing a strong brand presence across the FinTech industry.

4.9/5 Average Client’s Rating
Top 100 companies worldwide by Clutch
5 stars on GoodFirms
100% Job Success on Upwork
4.9/5 Average Client’s Rating
Top 100 companies worldwide by Clutch
5 stars on GoodFirms
100% Job Success on Upwork
4.9/5 Average Client’s Rating
Top 100 companies worldwide by Clutch
5 stars on GoodFirms
100% Job Success on Upwork
4.9/5 Average Client’s Rating
Top 100 companies worldwide by Clutch
5 stars on GoodFirms
100% Job Success on Upwork
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Our services

At Halo Lab, our branding services for FinTech companies are designed to create compelling, cohesive brand identities that resonate with the target audience, build brand loyalty, and drive business growth.

Rebranding services

Our rebranding services revitalize existing financial brands, transforming them to reflect current trends and company values better, ensuring a fresh, impactful market presence.

Branding for startups

We specialize in branding solutions for startups, creating unique and memorable brand identities that help new FinTech companies enter the market and establish a strong presence.

Custom logo design

Our custom logo design services create distinctive and visually striking logos that encapsulate the FinTech brand’s essence, making them instantly recognizable and memorable.

Why choose Halo Lab for your FinTech branding project

A diverse team of 155 talented experts!
Total funding

Hard work and dedication of the Halo Lab team help our clients secure new successful investment deals.

Completed projects

With our exceptional approach to every project, we bring the dream projects of our clients to life.

Positive vibes

We aim to provide the perfect digital solutions for your business, making this process friendly and chill.


Business challenges are tough, but we have a proven record of elevating our partners to their next and best selves.


Kinetik Platform with over 3500+ Integrated Providers

We helped Kinetik in developing an app and a convenient analytics dashboard — by the end of 2022, they raised over $20M in funding.


The Leading Brand for Custom Esports Clothing Design

Halo Lab crafted a 3D Builder for Raven from scratch, helping them dominate the esports market with a custom ecommerce product.


Bookclub24 — #1 German Online Library for Book Collectors

By assisting Bookclub24 with full-stack development and branding, we propelled the company to attract book lovers worldwide.


$40 Million Raised by Mighty Buildings in Series B

We enhanced Mighty Buildings’ web portal and configurator. They have grown to 100+ employees and secured $100M in investment.

Branding services showcased in our portfolio

Our process

  • 00


Gathering information, including its history, goals, user base, and industry and market specifics, sets the foundation for a powerful brand strategy.

Understanding business

  • Company history: Exploring the FinTech company’s roots and evolution to understand its core values.
  • Business goals: Collaborating to define the FinTech company’s aspirations and vision for the future.
  • Target audience: Investigating an ideal customer profile and analyzing demographics, needs, and pain points.
  • Market landscape: Assessing competitive environment and identifying key trends within the FinTech industry.

Gathering brand insights

  • Brand audit: Performing a comprehensive brand audit to evaluate the current brand identity.
  • User research: Conducting user research to understand the target audience’s needs and preferences.
  • Competitive analysis: Identifying opportunities for differentiation by researching competitors.
  • Industry research: Researching and understanding the FinTech industry and the trends it faces.

Defining concepts

Defining concepts and strategies that position the brand for success through brainstorming sessions and open discussions.

Brainstorming brand identity

  • Brand positioning: Collaborating to define a unique value proposition and competitive advantage.
  • Brand personality traits: Exploring adjectives that capture the FinTech company’s character.
  • Brand associations: Brainstorming words and visuals that evoke desired brand emotions.
  • Brand storytelling elements: Identifying key elements to craft a compelling brand story.

Developing a brand strategy framework

  • Messaging architecture: Developing a clear and consistent messaging framework for all communications.
  • Brand voice & tone: Defining the brand voice and tone, ensuring consistent communication across all touchpoints.
  • Brand differentiation strategy: Identifying what sets the FinTech brand apart.
  • Brand guidelines foundation: Establishing the foundation for the brand guidelines, ensuring brand consistency.

Logo & brand style

Working on the visual preview of the logo and brand style that embodies a company’s values and aspirations.

Crafting visual identity

  • Logo design exploration: Exploring various logo concepts that capture the brand’s essence.
  • Color palette development: Selecting a color palette that reflects the brand personality and resonates with the target audience.
  • Typography selection: Choosing fonts that complement the logo and communicate the brand voice effectively.
  • Imagery exploration: Exploring visual elements that reinforce the brand message and storytelling.

Refining brand expression

  • Logo iteration & finalization: Refining the logo design based on the feedback and creating a final logo.
  • Brand style guide development: Developing a comprehensive brand style guide that outlines the brand’s visual identity.
  • Mockup creation: Creating mockups to showcase how the brand identity will look across different applications.
  • Presentation & feedback: Presenting the final logo and brand style for approval and incorporate feedback.

Brand guidelines

Providing a collection of branding assets that ensure consistent brand application across all marketing materials and touchpoints.

Compiling brand assets

  • Logo variations: Providing various logo variations for different use cases.
  • Color palette codes: Documenting all the color codes in the brand palette for consistent application.
  • Typography specifications: Specifying the fonts used in the brand identity and their appropriate usage.
  • Brand imagery guidelines: Establishing guidelines for using brand-approved imagery across platforms.

Ensuring brand consistency

  • Brand do’s & don’ts: Outlining clear instructions for using the brand elements to maintain consistency.
  • Sample applications: Providing examples of how to apply the brand identity across different marketing materials.
  • Style guide delivery: Delivering the final brand guidelines document in a user-friendly format.
  • Ongoing support: Offering ongoing support to ensure the team consistently applies the brand guidelines.
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We’ve helped hundreds of partners, ranging from startups to medium-sized businesses to achieve their goals. And stellar feedback — is our reward!

Clutch average based on 70+ reviews. All chances are you’ll be impressed too.
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The client has learned to trust Halo Lab, thanks to their significant knowledge in UI/UX design. The vendor has provided valuable feedback by always being readily available for communication. Moreover, they have a satisfying project management process that makes their process smooth and efficient.

Atif Hussain avatar
Atif Hussain
Co-Founder at Kinetik
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The client is proud of Halo Lab's work, which their customers have praised. They lead a communicative process to enable the team to reach out to them at any time. The client also praises their designs and suggestions, which help improve their services.

Dimitri Lubaschevski avatar
Dimitri Lubaschevski
CEO, DAS24 Services
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Their skills were awesome — they took what I said and made it real. The designs ended up helping the internal stakeholders raise funds. The specialists maintained excellent project management skills throughout the process.

Farah Allen avatar
Farah Allen
Founder & CEO at Labz
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The client was satisfied with Halo Lab’s high-quality work. They made the designs better and delivered them promptly. The team was easy to work with; they communicated on Slack and provided updates on the progress every day. Moreover, they went beyond expectations and never missed a deadline.

David Matthews avatar
David Matthews
CEO, Dotcal
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Halo Lab’s work has received positive feedback from internal and external stakeholders. They excelled at project management through Notion, going above and beyond to ensure timely delivery, and they communicated effectively through Slack and email. Their branding skills stood out.

Greg Wheeler avatar
Greg Wheeler
Co-Founder & CEO, Ditto
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Thanks to Halo Lab's efforts, the client increased their conversion rates on various funnels. Despite the complex business requirements, the team managed the project well and yielded positive outcomes. Overall, their communication and attention to detail impressed the client.

Jeff Voss avatar
Jeff Voss
CTO, Qualle
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Halo Lab successfully delivered a product design that has proved popular with users. The team’s professionalism and creative abilities come at a very reasonable price. Their motivation is admirable, and their organization makes for a smooth workflow.

Bogdan Suchyk avatar
Bogdan Suchyk
Founder, Mobalytics
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Halo Lab provided high-quality designs at a good value, and the client was happy with the number of frontend routes they developed. The team excelled at project management by having no delays and being adaptable to changes. Overall, they did an excellent job meeting the client's needs.

Trace Sauter avatar
Trace Sauter
Director, BrandEmPower
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Halo Lab delivered the designs on time, but the client has yet to implement them in their platform, although they’re happy with the deliverables. They had a user-focused design process. Their team provided constant updates and recorded their processes on Loom to keep the client abreast of progress.

Moe Hadizadeh avatar
Moe Hadizadeh
Developer at Abscraft Inc
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Halo Lab delivered all of the agreed-upon deliverables, and they even went above and beyond to further help the client. They communicated through video calls and used project management tools for synchronization. The team truly cared about the project and was always very responsive and organized.

Conor Deegan avatar
Conor Deegan
CTO at Pool Data

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Our clients say

The site developed by Halo Lab projected a very premium experience, successfully delivering the client’s messaging to customers. Despite external challenges, the team’s performance was exceptional.
Aaron Nwabuoku avatar
Aaron Nwabuoku
Founder, ChatKitty
Thanks to Halo Lab's work, the client scored 95 points on the PageSpeed insights test and increased their CR by 7.5%. They frequently communicated via Slack and Google Meet, ensuring an effective workflow.
Viktor Rovkach avatar
Viktor Rovkach
Brand Manager at felyx
The client is thrilled with the new site and excited to deploy it soon. Halo Lab manages tasks well and communicates regularly to ensure both sides are always on the same page and all of the client’s needs are addressed promptly.
Rahil Sachak Patwa avatar
Rahil Sachak Patwa
Founder, TutorChase