89transfers — accessible UI/UX design to simplify the booking process
- #1
transfer choice in Mallorca - 4.6
customer satisfaction rate
Whether you’re traveling solo, with friends, or as a family, 89transfers caters to all your transportation needs
A go-to platform for booking transportation services across Mallorca. They provide a convenient price calculation tool and a smart system that determines the ideal pickup and drop-off times based on the flight schedule.
With years of experience in private transfers from Palma Airport, the company stands as the top choice in Mallorca. No wonder, even before our collaboration, they had quite a good customer satisfaction rate — 4.6, as per Trustpilot.
Whether you’re traveling solo, with friends, or as a family, 89transfers caters to all your transportation needs
A go-to platform for booking transportation services across Mallorca. They provide a convenient price calculation tool and a smart system that determines the ideal pickup and drop-off times based on the flight schedule.
With years of experience in private transfers from Palma Airport, the company stands as the top choice in Mallorca. No wonder, even before our collaboration, they had quite a good customer satisfaction rate — 4.6, as per Trustpilot.
- Travel Services
- Transportation & Logistics
- #1
transfer choice in Mallorca - 4.6
customer satisfaction rate
Challenge
As users search for hassle-free transportation booking, they face a digital landscape cluttered with platforms lacking in functionality. The disjointed interfaces make the booking process cumbersome, leading to frustration, headache, and bad mood.
But this challenge isn’t just about functionality — users long for an experience that captivates senses and delights eyes. Only through a perfect fusion of practical features and aesthetic appeal can users be assured of smooth transfers to and from their destination.
Finding best practices for 89transfers makeover
We analyzed the functionality and focused on areas that may be hard for users to digest. Based on this, our team prioritized simplifying flight selection, standardizing design elements, and optimizing the platform for desktops.
Also, we observed that competitors struggled with information overload and lacked clarity in presenting prices. Our goal was to address these challenges by developing a user-friendly and easy-to-book platform for 89transfers.
Although they already had great conversion rates, our goal was to enhance this number even further — with the use of strategic UX and UI solutions.
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Aesthetics that sets 89transfers apart from competitors
The first concept is all about bringing a bit of the past into the present, but in a cool, subtle way. It features soft pink gradients, creating a nostalgic feel. Then, we throw in some blue accents for a bit of a fresh twist. This combination gives off a retro vibe that’s both familiar and new.
This concept delicately incorporates elements of brutalism, such as sharp angles, bold fonts, and clear shadows, presented in a minimalist manner. Despite the inclusion of such “brutal” features, the design maintains an overall sense of sophistication and refinement.
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Diagram that communicates transfer booking
With a clear understanding of the do’s and don’ts for 89transfers, we were ready to start working on the friendly product. To make things simple and accessible, we mapped a flowchart from the entry to the endpoint of users’ actions.
This detailed visualization allowed our team to identify potential pain points and find ways to streamline the user experience. From navigation to confirmation, we ensured that every interaction was intuitive and stress-free.
{{slider-2}}
UX-centric design for easy travel info display
Our team took great care in structuring the user interface, creating comprehensive, high-fidelity wireframes for visitors to easily book transfers, check prices, access flight information, and much more.
With these needs in mind, we created many new features for 89transfers. They aimed to simplify EVERY tiny thing in the booking process, boosting the perception of information for users of all backgrounds.
The main challenge was to create a modern, consistent, and well-contrasting visual style for 89transfers — all in one package.
{{artem-borysenko}}
A fusion of charm and functionality
Our main goal for the UI side was to complement the functional side of 89transfers and make the website look more industry-oriented. With this target in mind, Halo Lab designers picked a cool and calm color palette.
We opted for a tandem of pastel purple and bold black, which created extra contrast. As a result, such color inclusivity promotes a welcoming atmosphere, helping customers easily find critical travel information.
Finding best practices for 89transfers makeover
We analyzed the functionality and focused on areas that may be hard for users to digest. Based on this, our team prioritized simplifying flight selection, standardizing design elements, and optimizing the platform for desktops.
Also, we observed that competitors struggled with information overload and lacked clarity in presenting prices. Our goal was to address these challenges by developing a user-friendly and easy-to-book platform for 89transfers.
Although they already had great conversion rates, our goal was to enhance this number even further — with the use of strategic UX and UI solutions.
{{artem-borysenko}}
Aesthetics that sets 89transfers apart from competitors
The first concept is all about bringing a bit of the past into the present, but in a cool, subtle way. It features soft pink gradients, creating a nostalgic feel. Then, we throw in some blue accents for a bit of a fresh twist. This combination gives off a retro vibe that’s both familiar and new.
This concept delicately incorporates elements of brutalism, such as sharp angles, bold fonts, and clear shadows, presented in a minimalist manner. Despite the inclusion of such “brutal” features, the design maintains an overall sense of sophistication and refinement.
{{slider-1}}
Diagram that communicates transfer booking
With a clear understanding of the do’s and don’ts for 89transfers, we were ready to start working on the friendly product. To make things simple and accessible, we mapped a flowchart from the entry to the endpoint of users’ actions.
This detailed visualization allowed our team to identify potential pain points and find ways to streamline the user experience. From navigation to confirmation, we ensured that every interaction was intuitive and stress-free.
{{slider-2}}
UX-centric design for easy travel info display
Our team took great care in structuring the user interface, creating comprehensive, high-fidelity wireframes for visitors to easily book transfers, check prices, access flight information, and much more.
With these needs in mind, we created many new features for 89transfers. They aimed to simplify EVERY tiny thing in the booking process, boosting the perception of information for users of all backgrounds.
The main challenge was to create a modern, consistent, and well-contrasting visual style for 89transfers — all in one package.
{{artem-borysenko}}
A fusion of charm and functionality
Our main goal for the UI side was to complement the functional side of 89transfers and make the website look more industry-oriented. With this target in mind, Halo Lab designers picked a cool and calm color palette.
We opted for a tandem of pastel purple and bold black, which created extra contrast. As a result, such color inclusivity promotes a welcoming atmosphere, helping customers easily find critical travel information.
Collaborating with Halo Lab provided valuable insights that shaped our strategy and helped us create an intuitive, human-cantered design. It was truly fulfilling to work closely together in bringing health monitoring from clinics into everyday life. I especially enjoyed leading the development of the React Native app, BLE device pairing, local biosignal processing, and machine learning integration, all ensuring that Rytmo delivers both reliability and scalability.
Mohammad Malekzadeh
Senior Researcher and Technical Lead, Rytmo
Working on the project, we understood that optimizing forms was crucial to conversion success. That’s why we fine-tuned each field and every button to remove any user obstacles and minimize distractions. This attention to detail has paid off, as our client utilized our solution unchanged for over two years now.
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Results
Daryna P.
Project Manager
- #1
transfer choice in Mallorca - 4.6
customer satisfaction rate
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