Designing a scalable digital presence for a fast-growing wellness app
About the project
Carbon Diet Coach is a nutrition platform designed by Dr. Layne Norton and Keith Kraker, operated by Reform, LLC. The company combines nutrition science, coaching, and technology to make evidence-based nutrition accessible.
The app provides personalized nutrition guidance through an adaptive system, tailoring recommendations to users’ lifestyles. Key features include weekly diet adjustments, progress tracking, and flexible goals to support long-term results.
Challenge
Carbon Diet Coach aimed to expand beyond the bodybuilding audience and become a mainstream nutrition coaching app. The client expected us to create a credible, easy-to-use digital presence that supports consistent marketing with scalable design assets.
Our process
During our work on the project, we turned research insights into a cohesive, user-centered digital ecosystem that effectively engages varied audiences while preserving its science-based approach.
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Results
Our collaboration helped Carbon Diet Coach broaden its digital presence with a conversion-ready website that engages key users, supports subscription growth, and strengthens its position in the competitive wellness market.
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Our approach
We combined research-driven insights with user-focused design decisions to differentiate the brand from competitors, attract multiple user groups, and support scalable marketing.
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“Their responsiveness, collaborative workflow, and ability to stay strictly on schedule made the project seamless and highly successful.”
Marketing Director at Carbon Diet Coach
01 · Strategy & research
We began with an analysis of both fitness-niche apps and mainstream players, mapping key users — nutrition enthusiasts, busy parents, and long-term dieters. Then we defined the brand voice and tone to resonate with a broader audience.
Deliverables
- 6 competitors analyzed
- 3 user groups defined
02 · UX/UI design
We created a clear information architecture and intuitive user flows for easy navigation. Our team delivered a reusable design kit with flexible components and documentation to support future product needs and ensure consistency.
Deliverables
- High-fidelity mockups
- Wireframes & user flows
- Scalable design kit
03 · Website development
We built responsive Webflow pages and components guided by our SEO audit and the client’s brand guide, turning UX/UI design into a fully functional site. A Webflow guide enabled the client team to manage the site independently.
Deliverables
- SEO-friendly site structure
- Webflow handbook
04 · App marketing assets
Based on a client's app audit, we supported the app by refining its icon, updating screens, and creating custom illustrations. Besides, our specialists designed App Store slides and marketing graphics to boost user acquisition and downloads.
Deliverables
- Promo graphics
- App store kit
Team
A cross-functional team worked in close sync, continuously adapting to new insights from classroom trials and robot behavior.
- 1 Project Manager
- 2 Brand Designers
- 2 UI/UX Designers
- 2 Web Designers
- 1 Front-end Developer
- 1 Back-end Developer
- 1 QA Engineer
Technologies
Our stack supported offline interaction, hardware communication, scalable content management, and smooth cross-platform UI.
Team
A dedicated, design-focused team worked closely to translate nutrition concepts and principles into easy-to-use interfaces.
- 1 Project Manager
- 1 UI/UX Designer
- 1 Web Designer
- 2 Webflow Developers
- 2 SEO Experts
Technologies
We combined collaborative design and web tools to streamline iteration and achieve a brand-consistent online experience.
