Product management services

Product delivery managed from backlog to release. Every sprint.

Trusted by 300+ global clients

Product management at Halo Lab means a PM embedded in every delivery team — owning the backlog, running sprint ceremonies, and sitting between stakeholders and engineering so your developers ship without context-switching.

We cover backlog grooming, sprint planning, stakeholder communication, release coordination, and roadmap maintenance — structured delivery that keeps design and engineering moving without a founder or CTO managing every sprint.

Valentine Boyev
Co-founder & CEO at Halo Lab

3 main challenges holding back your growth

Outgrown identity

Your company has grown, but the brand no longer reflects scale or direction.

1

Outgrown identity

Your company has grown, but the brand no longer reflects scale or direction.

2

Outgrown identity

Your company has grown, but the brand no longer reflects scale or direction.

3

Founder managing every sprint

No PM function — founder context-switches between product and business daily.

Backlog with no priority

Tickets added without priority — engineering picks the wrong things every sprint.

Scope creep on every release

No sprint boundaries — new requests added mid-sprint and releases always slip.

5.0
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“All projects in which we’ve involved Halo Lab have been great successes, but their leadership on our brand refresh is worth highlighting.”

Peter Hedlund
SVP of marketing, HomeQ
5.0
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“We’ve had feedback from users, investors, and employees, and everyone has said that Halo Lab did a fantastic job with the branding.”

Greg Wheeler
Co-founder & CEO, Ditto
5.0
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“We’re proud of their branding services. They not only do what we tell them but also make suggestions to help us improve our offerings.”

Dimitri Lubaschevski
CEO, DAS24 Services GmbH

What we deliver

Product management from
backlog to release

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Web applications

Development of powerful apps from scratch — aligned with your workflows, user needs, and business goals.

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Backlog Management

Backlog groomed, prioritised, and owned — every ticket ready for sprint before planning begins.

Sprint Planning

Sprint goals defined, capacity planned, and tickets scoped before the sprint starts.

Sprint Ceremonies

Standups, reviews, and retrospectives run — team rhythm maintained every sprint.

Stakeholder Communication

Progress reported to stakeholders in plain language — no engineering jargon required.

Roadmap Maintenance

Product roadmap kept current — phases updated as scope changes and releases land.

Release Coordination

Release checklists, QA sign-off, and go-live coordination managed before every release.

Feature Specification

Feature requirements written and reviewed before development begins — no ambiguity.

Delivery Reporting

Weekly delivery reports — velocity, blockers, and upcoming milestones communicated clearly.

icon-service-healthcare

Web applications

Development of powerful apps from scratch — aligned with your workflows, user needs, and business goals.

TELL ME MORE
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How we work

Our process for your
product management

1
Kick-off & insights

Start with a strategy call where we align on your goals, challenges, and priorities, and set a clear direction for the entire branding process.

3–4 Days

Research & analysis

You are here
Top 1%

Kick-off & insights

1

Brand strategy plan

2

Brand identity

3

Logo concepts

4

Go-live release

5

Onboarding & Backlog Audit

We review the existing backlog, roadmap, and team workflow — identifying gaps in prioritisation, specification quality, and sprint structure.

2–3 Days Backlog audit

Backlog Grooming

We groom the backlog — every ticket prioritised, clarified, and sized before the first sprint planning session begins.

3–5 Days Backlog ready

Sprint Planning & Execution

We plan and run every sprint — goals set, ceremonies facilitated, blockers cleared, and stakeholders kept informed throughout delivery.

Per sprint Sprint active

Release Coordination

We manage every release — QA sign-off, release checklist, go-live coordination, and post-release monitoring confirmed before deployment.

Per release Release live

Roadmap & Reporting

We maintain the roadmap and deliver weekly reports — velocity, upcoming milestones, and strategic changes communicated to all stakeholders.

Ongoing Weekly report

1
Kick-off & insights

Start with a strategy call where we align on your goals, challenges, and priorities, and set a clear direction for the entire branding process.

3–4 Days

Research & analysis

Industries we serve

Product management for
diverse products

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Healthcare

Product management for clinical platforms — compliance-aware delivery, release coordination, stakeholder alignment.

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Financial Services

Product management for fintech — regulatory-aware sprint planning and structured delivery for financial products.

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Logistics

Product management for fleet and ops platforms — delivery coordination for real-time data product teams.

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Real Estate

Product management for property platforms — backlog ownership and sprint delivery for marketplace products.

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Education

Product management for EdTech — delivery rhythm and stakeholder communication for LMS and learning products.

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Web3 & Blockchain

Product management for Web3 — sprint structure and backlog ownership for fast-moving protocol teams.

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Wellness/Fitness

Product management for health platforms — delivery management for consumer health and wellness products.

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Information Technology

Product management for SaaS and enterprise — backlog ownership, sprint delivery, and roadmap maintenance.

Our key advantages

6 reasons why clients
choose Halo Lab

100+ verified
love letters

5.0
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“Halo Lab is very organized in planning to achieve the goals within the set deadlines. We feel they were part of our internal team project.”

Alvaro Araujo
Founder & CEO, Relocate Now
5.0
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“Their experts have a very diverse range of skills and always find a solution to exposed issues. The communication process was clear.”

Saidou Soumare
CTO, Vehicle Operation Platform
5.0
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“During the collaboration, Halo Lab prioritized our people, always taking into account our input and ideas and giving all team members a voice.”

Justin Lopez
Demand Generation Manager, WeSpire
5.0
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“The Halo Lab team unified branding across our patients’ app, showcasing professionalism, convenience, and consistency.”

Mario Zusag
CTO, nyra health
5.0
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“Halo recreated our existing portal with a modern and beautiful experience, greatly increasing usability and delight for the end user.”

Steve Chapman
VP Marketing, NCF
5.0
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“Halo Lab is brilliant. We were impressed with their timely delivery, cost-effectiveness, and the people who knew what they were doing!”

Sarthak Sharma
Digital Marketing, Glenveagh Properties
5.0
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“The value we get from Halo Lab and their quality designs sets them apart from others. They are the right mix of price, talent, and style.”

Marshall Haas
CEO & Co-Founder, Need/Want
5.0
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“We gave the Halo Lab team a chance, and we immediately knew they were the ones we wanted to work with.”

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David Matthews
CEO, Dotcal
5.0
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“The Halo Lab work pleasantly surprised us, and bringing in their professional design team has been a worthy investment for us.”

Rohit Das
CEO, Vondy
5.0
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“When collaborating with Halo Lab, we felt that communication was straightforward and that the deliverables fit what we expected.”

Hanna Retana
Marketing specialist, Umso
5.0
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“Halo Lab has helped us with a rebrand and defined a new name, logo, and color palette. We’ve had a great experience working with them.”

Ahmed S.
CTO, Spotbills
Success breeds success

12 years

We’ve built one of the most trusted agencies

150+

Specialists in design, engineering & product management

78%

Returning clients in Europe & North America

Ready to discuss
your project with us?

Let’s discuss how we can manage your product delivery — backlog owned, sprints structured, and your team shipping the right things every week.

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FAQ

What does product management include?

Backlog ownership, sprint planning and ceremonies, feature specification, stakeholder communication, release coordination, roadmap maintenance, and weekly delivery reporting.

How is product management different from product strategy?

Product strategy defines what to build and why — based on research, positioning, and roadmap. Product management executes that strategy — owning the backlog, running sprints, and coordinating delivery so the team ships what was defined.

Do your PMs work inside our team?

Yes. PMs are embedded — joining your Slack, Jira or Linear, attending standups, and running ceremonies as part of your team. There is no separate project management layer between your engineers and the PM.

What tools do you use for project management?

We work in your tools — Jira, Linear, Notion, Asana, Trello, or GitHub Projects. No new tooling required. If you don’t have a tool set up yet, we can recommend and configure one as part of onboarding.

How quickly can a PM start?

Most PMs can start within 1 to 2 weeks — after a backlog audit and initial grooming session to get the backlog into sprint-ready shape before the first planning meeting.

Can you manage a mixed design and development team?

Yes. Our PMs coordinate across design, frontend, backend, and QA — managing dependencies, handoffs, and review cycles between disciplines so delivery stays on track across the full team.

Do you write product requirements?

Yes. Feature specifications — user stories, acceptance criteria, edge cases, and design references — are written and reviewed by the PM before any ticket enters a sprint, so engineers build without ambiguity.

Can you work alongside our existing PM?

Yes. PMs can work as a supporting function — handling backlog grooming, documentation, or release coordination while your existing PM focuses on strategy and stakeholder work.

Do you offer ongoing product management?

Yes. Ongoing PM retainers are available — covering sprint delivery, backlog ownership, roadmap maintenance, and stakeholder reporting as your product and team scale.