Design consulting at Halo Lab starts with the specific question your team needs answered — which design direction to take, what’s wrong with the current UX, or how to structure a design system your engineers can actually build from.
We deliver design audits, UX strategy, design system direction, and product design consulting — with a clear recommendation and a brief your team can act on, whether they’re executing in-house or handing it to us to build.
3 main challenges holding back your growth
Outgrown identity
Your company has grown, but the brand no longer reflects scale or direction.
Outgrown identity
Your company has grown, but the brand no longer reflects scale or direction.
Outgrown identity
Your company has grown, but the brand no longer reflects scale or direction.
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Design direction undefined
Team produces work without a shared direction — inconsistent output every sprint.
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Unstructured design system
Components built without governance — diverging fast and impossible to maintain.
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Non-actionable UX feedback
Users complain about the UX but internal team can’t diagnose or prioritise issues.
“All projects in which we’ve involved Halo Lab have been great successes, but their leadership on our brand refresh is worth highlighting.”
“We’ve had feedback from users, investors, and employees, and everyone has said that Halo Lab did a fantastic job with the branding.”
“We’re proud of their branding services. They not only do what we tell them but also make suggestions to help us improve our offerings.”
What we deliver
Design consulting from
question to brief
UX Audit
Existing product reviewed against usability heuristics — prioritised issues and fixes delivered.
Design Direction
Visual language, tone, and design principles defined — a shared direction your team works from.
Design System Audit
Existing design system reviewed — structure, naming, component coverage, and governance assessed.
Design System Strategy
Token structure, component architecture, and contribution model defined before any build begins.
UX Strategy
User journeys, information architecture, and interaction model defined for your product.
Design Team Advisory
Senior design leadership for your in-house team — critique, direction, and quality standard-setting.
Competitor Design Review
Competitor product and visual design reviewed — differentiation opportunities identified clearly.
Design Brief & Handoff
Advisory findings translated into a brief your team or Halo Lab executes directly.
Our most ambitious work
How we work
Our process for your
design consulting
Start with a strategy call where we align on your goals, challenges, and priorities, and set a clear direction for the entire branding process.
3–4 Days
Research & analysis
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Question & Scope
We define the specific design question your team needs answered — and scope the consulting engagement to deliver a clear, actionable output.
1 Day Advisory scope
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Design Review
We review your existing product, design system, or competitive context — gathering the evidence for a recommendation before any direction is given.
2–5 Days Design review
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Analysis & Options
We analyse findings and define the design options — trade-offs, risks, and rationale documented before a direction is recommended.
2–3 Days Options analysis
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Recommendation
We deliver a clear design recommendation — specific direction, principles, and the rationale behind it documented for your team.
1–2 Days Recommendation
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Brief & Handoff
Consulting findings translated into a design brief your in-house team or Halo Lab executes directly — no interpretation needed.
1 Day Design brief
Start with a strategy call where we align on your goals, challenges, and priorities, and set a clear direction for the entire branding process.
3–4 Days
Research & analysis
Industries we serve
Design consulting for
diverse products
Healthcare
Design consulting for clinical platforms — UX audit, accessibility review, and clinical design direction.
Financial Services
Design consulting for fintech — UX audit, trust signal design, and conversion-focused design direction.
Logistics
Design consulting for fleet and ops — operator UX audit, information design, and dashboard direction.
Real Estate
Design consulting for property platforms — UX audit, listing design review, and conversion direction.
Education
Design consulting for EdTech — learner UX audit, design system review, and product design direction.
Web3 & Blockchain
Design consulting for Web3 — wallet UX, onboarding flow audit, and dApp design direction.
Wellness/Fitness
Design consulting for wellness platforms — UX audit, engagement flow review, and app design direction.
Information Technology
Design consulting for SaaS and enterprise — design system strategy, UX audit, and product design direction.
6 reasons why clients
choose Halo Lab
Team with industry depth
Strategy before design
Custom-only approach
Expertise for complex needs
Clear, collaborative process
Flexible value for any budget
100+ verified
love letters
“Halo Lab is very organized in planning to achieve the goals within the set deadlines. We feel they were part of our internal team project.”
“Their experts have a very diverse range of skills and always find a solution to exposed issues. The communication process was clear.”
“During the collaboration, Halo Lab prioritized our people, always taking into account our input and ideas and giving all team members a voice.”
“The Halo Lab team unified branding across our patients’ app, showcasing professionalism, convenience, and consistency.”
“Halo recreated our existing portal with a modern and beautiful experience, greatly increasing usability and delight for the end user.”
“Halo Lab is brilliant. We were impressed with their timely delivery, cost-effectiveness, and the people who knew what they were doing!”
“The value we get from Halo Lab and their quality designs sets them apart from others. They are the right mix of price, talent, and style.”
“We gave the Halo Lab team a chance, and we immediately knew they were the ones we wanted to work with.”
“The Halo Lab work pleasantly surprised us, and bringing in their professional design team has been a worthy investment for us.”
“When collaborating with Halo Lab, we felt that communication was straightforward and that the deliverables fit what we expected.”
“Halo Lab has helped us with a rebrand and defined a new name, logo, and color palette. We’ve had a great experience working with them.”
12 years
We’ve built one of the most trusted agencies
150+
Specialists in design, engineering & product management
78%
Returning clients in Europe & North America
FAQ
Why invest in branding services?
Why invest in branding services?
What does design consulting include?
UX audit, design direction definition, design system audit and strategy, UX strategy, design team advisory, competitor design review, and a design brief your team or Halo Lab executes from.
What is a UX audit?
A structured review of your existing product against usability heuristics — identifying where users struggle, where the interface creates friction, and what to fix first, prioritised by severity and business impact.
How long does a design consulting engagement take?
Most design consulting engagements run 1 to 3 weeks from scoping to recommendation — design system audits typically 1 week, UX strategy engagements 2 to 3 weeks, ongoing advisory on a monthly retainer.
Can you advise our in-house design team?
Yes. Design team advisory — critique, design direction-setting, and quality standard-setting — is available as an ongoing retainer for in-house teams that need senior design leadership without a full-time hire.
Do you audit design systems?
Yes. Design system audits cover token structure, component coverage and quality, naming conventions, documentation, and governance model — with a prioritised improvement plan delivered at the end.
What is the output of a design consulting engagement?
A clear written recommendation — specific design direction, rationale, trade-offs considered, and a brief your team executes from. Not a presentation of options — a decision with a path forward.
Can consulting lead into a full design engagement?
Yes. Design consulting often precedes a full UI/UX design engagement — the consulting output becomes the design brief Halo Lab executes, removing the ambiguity phase from the start of a design project.
Do you review competitor products as part of consulting?
Yes. Competitor design review — visual design, UX patterns, information architecture, and conversion flows — is available as a standalone deliverable or as part of a broader design strategy engagement.
Do you offer ongoing design consulting?
Yes. Ongoing monthly design consulting retainers are available — covering design reviews, direction-setting, team advisory, and design system governance as your product and team grow.