Designing core inventory and trading features for a B2B red meat platform

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Challenge

PrimeXConnect had a live product but lacked three features its users needed most: inventory management, a structured trading board, and sales planning tools. The client turned to Halo Lab expecting fast domain onboarding and UX that would integrate cleanly with a product already live in the market.

Our process

We worked inside PrimeXConnect’s existing product throughout, designing three major feature areas and building investor-grade prototypes without touching the product’s established foundation.

UX/UI Design

All design work, built on the client’s system, extended only where genuine gaps existed. Inventory, the Market Board, and sales planning each demanded distinct approaches to dense data and role logic.

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Prototyping

The client needed investor-ready demos of complete workflows, not static screens. We built 4 Figma prototypes using component logic to recreate multi-step interactions across all major user journeys.

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Results

• Designs adopted immediately by the client’s customer base, with no disruption to existing workflows
• Inventory management, a live trading board, and sales planning closed the product’s most critical functional gaps
• Replaced manual industry processes — spreadsheets, emails, and printed allocation meetings — that had dominated the sector for years
• Acquired by Nui Markets in December 2023, integrating into a global agricultural platform trusted by 17+ companies worldwide

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Our approach

Working inside a live product, every design decision had to fit an established visual system, serve two distinct user types, and keep dense tabular data from overwhelming non-technical users.

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