Develop Health — building a Swiss-style healthcare landing page in the healthcare industry
The top-notch platform that reduces clinician workload
Develop Health is a US company focused on building better medication utilization infrastructure. Their key goal is to optimize healthcare processes and improve patient outcomes with innovative AI technology.
To simplify medication access, they work on auto-filling prior authorization forms and using patient data. With high-fidelity digital infrastructure, the company develops health through engineering.
The top-notch platform that reduces clinician workload
Develop Health is a US company focused on building better medication utilization infrastructure. Their key goal is to optimize healthcare processes and improve patient outcomes with innovative AI technology.
To simplify medication access, they work on auto-filling prior authorization forms and using patient data. With high-fidelity digital infrastructure, the company develops health through engineering.
- $1.8M
raised in funding - 4
investors onboard - 3.31%
monthly rank growth
Challenge
Hospitals and pharmaceutical companies spend countless hours on medication authorizations, which can be a cause of patient dissatisfaction and provider burnout. This challenge leads to a growing demand for swift methods to connect and handle inquiries. Efficient interactions that reduce delays and prevent missed opportunities — that’s what both providers and their patients feel the biggest lack of and need for.
Focus on a Swiss-style simplicity
The analysis led us to create a brand image that was as innovative as Develop Health itself. To bring this idea to life and put the company’s tech prowess front and center, we opted for a Swiss-style branding strategy.
This decision was anchored by the style’s capability to create meaningful messages through simple elements, making it an ideal match for the client’s domain, where clarity and precision are paramount.
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Solid concepts shape the brand’s voice
Through abstract geometric shapes, our concept showcases how Develop Health tackles healthcare challenges. The use of free space and non-standard grids in the layout introduces a fresh perspective, while the color scheme, featuring accent colors against a classic black and white backdrop, provides a striking visual contrast.
This design concept is rooted in modern, technical graphics that flow through every element and guide the user's attention along a clear path. The contrasting color palette, highlighted by a single, bold accent color, reinforces this structured journey and creates a cohesive and engaging visual experience.
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A blend of symbolism and abstraction
Through various concepts with multiple symbols, we came up with the final logotype. As a result, Halo Lab designers presented a distinctive and recognizable symbol created from different ideas — the medical cross.
Our team aimed to immediately convey the industry in which the company operates through the logo itself. By incorporating the medical emblem, we established an instant connection with the healthcare realm.
“With the usage of simple forms, we made a recognizable symbol in the medical field, embodying the essence of care and well-being.”
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Functionality and aesthetic of Swiss design
To outline Develop Health’s essence through design, we focused on simplicity and minimalism, hallmarks of the Swiss style. This approach led us to craft an aesthetic that speaks of overcoming challenges, much like the company’s mission.
We achieved this through abstract graphics composed of simple geometric shapes. Our team strategically applied branding elements, creating a unified and distinctive look for the company in the healthcare field.
Contrasting color palette and structured typography formed the foundation of the brand style, leading to meaningful communication with users.
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Trust in a website depends on the details
Most of the competitors didn’t have trust indicators or product usage reviews on their platforms. This was a great signal for us to focus on credibility and start brainstorming on a better perception of Develop Health.
The work process started with the creation of a two-page site using social proof elements to showcase the company’s expertise and product quality.
Creating an innovative AI-driven medical website
The first concept is based on a three-column grid with a restrained color scheme and mixed composition. This approach integrates branded graphics in the background, complemented by quality photos and bold typography. The design, although rich in elements, is carefully crafted to retain a sense of openness and space.
Another concept unfolds with a vibrant grid and brighter color scheme, contrasting with the first one’s restraint. The layout focuses on content and large headlines supported by branded graphics. A narrow left column adds structure, while the vivid background enhances the visual appeal.
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Building a landing page with a custom tech stack
When approaching the challenge of building a platform from scratch, we focused on the opportunity to create something truly bespoke and tailored to the client’s requirements.
Our team chose Webflow as the primary development platform. Later on, we recorded a detailed screencast on how to use the admin panel with tips on content editing.
For the young, tech-forward Develop Health company, we took a bold step by using orange and yellow colors — unusual for the medical field. These bright hues, combined harmoniously with real photographs of doctors, perfectly conveyed the industry’s spirit and set the company apart visually in a crowded marketplace.
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Logo creation
Logo creation
Sketches
Sketches that form next-gen healthcare solutions
At first, our logo ideas varied in their approach, from minimalist designs to more complex patterns. The key message across all sketches was to convey that the platform is advanced and accessible. This is why we focused all our efforts on finding the right symbol that subtly hinted at the technical expertise of Develop Health in the healthcare industry.
Logo do’s
Medical symbolism is a priority
As the cross sign is widely recognized in the medical field, we aimed to complement its uniqueness. Our team reinforced this mark with the addition of a pointer image, symbolizing direction and precision. Minimalist and abstract forms of the Swiss style enhanced the logo’s adaptability across different mediums and contexts.
Logo don’ts
A well-cut logo delivers a clear message
Our team presented guidelines on logo usage and correct color combinations. The recommendations include mark and wordmark constructions, showcasing how they can be adapted for different digital platforms. To further aid in understanding, we provided examples of improper usage with scenarios that could negatively impact the brand’s perception and reputation.
Logo creation
Establishing a visual DNA with the brand book
Color palette
Muted shades mixed with dynamic accents
We opted for a classic interplay of black and white colors with a gray foundation, evoking a sense of depth and confidence. The real vibrancy came from accent colors — flame red and bright yellow. These lively hues were strategically used to highlight key messages, drawing attention to the dynamic aspects of our design.
Typography
Bold headlines and well-readable body text
Our designers selected fonts that resonate with Swiss typography and grid-based design principles. The choice of TASA Orbiter for the headline mirrored branding elements, reinforcing a confident and distinctive look. For the body text, we picked Inter to improve the user experience and tie together the brand identity.
Graphic materials
Storytelling in simple visual language
While designing graphic materials, we focused on simplicity to craft visual stories that speak volumes. Our designers came up with two compositions — an orange circle and a yellow rectangle. These dynamic shapes were strategically placed throughout the landing page, illustrating how the company overcomes challenges.
Brand in use
Consistency in style for better recognition
To show the real-life use cases of the brand’s visual elements, we provided grids to create marketing posters that fit different sizes and layouts. Additionally, our team included social media templates, illustrating the versatility and adaptability of the Develop Health digital language across mediums.
Logo creation
Transforming workflow with advanced tech toolbox
Programming and styling
JavaScript allowed us to integrate various libraries, each contributing unique functionalities to boost the interactivity and dynamic nature of Develop Health. For styling and designing the visual aspect of a web page, our team used the good old CSS, with its flexibility to craft aesthetic and functional interfaces.
Third-party integrations
To simplify form management and data collection, we integrated HubSpot through Make.com. This CRM platform provided all the necessary tools for email outreach, web traffic analysis, marketing campaign automation, and tracking customer activity, thereby increasing interaction with the audience.
Animation tools
We brought the landing page to life with dynamic page scrolls thanks to Swiper and AOS libraries. Remodal provided sleek modal windows for forms and notifications, while SmoothScroll was used to moderate the scroll speed. The Finsweet extension enabled automatic scrolling on mobile devices when users open a menu.
Web technologies
Our team created 4 CMS collections — Partners, Review, Teams, and FAQ — to efficiently manage and update diverse content types. With a focus on security, we implemented the Captcha tool, offering spam prevention and providing the integrity of user submissions on the client’s platform.