Building a Swiss-style brand identity and website for a healthcare AI platform
Turning a prior-auth engine into a credible B2B presence for a health-AI startup
About the project
Develop Health is a US-based AI company building medication utilization infrastructure for digital health companies. Their platform helps optimize healthcare processes and improve patient outcomes with innovative AI technology.
By auto-filling prior authorization forms using patient record data, Develop Health eliminates administrative bottlenecks — enabling providers to secure approvals faster and get patients to treatment without delay.
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Challenge
Hospitals and digital health companies lose hours to prior authorization requests, fueling clinician burnout and delaying patient care. Develop Health came to Halo Lab as an early-stage startup to build a brand and web presence conveying precision and trust to a skeptical B2B audience.
Our process
We built Develop Health's brand identity and Webflow landing page from the ground up, applying a clean, geometry-focused design language to create a credible and highly distinctive digital presence.
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Results
Our collaboration with Develop Health resulted in a complete brand system and a live Webflow website, positioning the company as a precise and trustworthy player in a crowded digital healthcare market. A Swiss-style visual language helped establish a distinctive identity early on, while a social-proof-driven site structure and a HubSpot-integrated waitlist form created a solid foundation for B2B growth.
Our approach
In a market where credibility shapes every decision, we applied precise, minimalist design principles to build a brand that earns trust without relying on traditional medical aesthetics.
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