Real estate branding services

Client feedback

10Y

Of design-driven
development

$500M+

Raised by our customers 

10Y

Of design-driven
development

$500M+

Raised by our customers 

Let’s discuss
Let’s discuss
Client feedback
Trusted by global brands & partners
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Our achievements

Halo Lab’s real estate branding services craft distinctive identities that stand out in the competitive property market.

At Halo Lab, our real estate branding services create impactful, memorable identities for property companies. In addition to branding, we offer software development services to design, develop, and manage high-quality solutions for startups, software companies, and enterprises across.

5 stars on GoodFirms
Top 100 companies worldwide by Clutch
100% Job Success on Upwork
4.9/5 Average Client’s Rating
5 stars on GoodFirms
Top 100 companies worldwide by Clutch
100% Job Success on Upwork
4.9/5 Average Client’s Rating
5 stars on GoodFirms
Top 100 companies worldwide by Clutch
100% Job Success on Upwork
4.9/5 Average Client’s Rating
5 stars on GoodFirms
Top 100 companies worldwide by Clutch
100% Job Success on Upwork
4.9/5 Average Client’s Rating
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OUR
SERVICES

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Our services

At Halo Lab, we specialize in crafting compelling real estate brands that stand out. From designing unique brand identities to strategic rebranding, we help you establish a strong market presence.

Brand identity design 

Developing distinct brand identities that reflect your company’s values and vision, ensuring a cohesive and memorable experience across all platforms and materials.

Brand naming

Creating powerful names that capture the essence of your brand, resonate with your target audience, and leave a lasting impression in the competitive real estate market.

Rebranding

Revitalizing existing brands with fresh, strategic designs that elevate their identity, positioning them to thrive in an evolving market and stay relevant to their audience.

Startup branding

Building comprehensive branding solutions tailored to startups, providing the foundation needed to establish credibility, attract investors, and grow in the real estate sector.

B2B branding 

Creating strong, professional identities for B2B real estate companies designed to convey trust and value while fostering long-lasting business relationships.

Logo design 

Designing impactful logos that serve as the cornerstone of your brand identity, creating a visual symbol that is instantly recognizable and meaningful to your audience.

Why choose Halo Lab for real estate branding

A diverse team of 155 talented experts!
$530M
Total funding

Hard work and dedication of the Halo Lab team help our clients secure new successful investment deals.

500+
Completed projects

With our exceptional approach to every project, we bring the dream projects of our clients to life.

Positive vibes

We aim to provide the perfect digital solutions for your business, making this process friendly and chill.

Our
works

Business challenges are tough, but we have a proven record of elevating our partners to their next and best selves.

The Leading Brand for Custom Esports Clothing Design

Halo Lab crafted a 3D Builder for Raven from scratch, helping them dominate the esports market with a custom ecommerce product.

E-commerce, Fashion

Bookclub24 — #1 German Online Library for Book Collectors

By assisting Bookclub24 with full-stack development and branding, we propelled the company to attract book lovers worldwide.

Consumer

$40 Million Raised by Mighty Buildings in Series B

We enhanced Mighty Buildings’ web portal and configurator. They have grown to 100+ employees and secured $100M in investment.

Real estate, Manufacturing

Branding solutions showcased in our portfolio

Our portfolio showcases Halo Lab’s expertise in real estate branding, featuring unique, impactful identities tailored to the property industry. Each project reflects our commitment to creativity, strategy, and delivering memorable brand experiences.

Our process

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Discovery & market research

Conducting in-depth research to understand your market, competition, and audience, laying the foundation for a tailored branding approach.

Gathering insights and analyzing trends

  • Identifying market opportunities: Researching current market conditions and trends to identify key branding opportunities.
  • Understanding target audience: Conducting demographic and psychographic research to define the ideal customer base.
  • Analyzing competitors: Studying competitor brands to understand market positioning and potential gaps.
  • Assessing brand landscape: Evaluating real estate branding strategies in the market to inform our approach.

Validating research and finalizing insights

  • Summarizing research findings: Compiling all relevant data into actionable insights for the branding process.
  • Identifying key challenges: Highlighting potential branding challenges based on market and competitor analysis.
  • Developing audience personas: Creating detailed audience profiles to guide the brand’s messaging and identity.
  • Preparing research documentation: Organizing all research findings into a comprehensive report for stakeholders.

Brand strategy development

Creating a comprehensive strategy that aligns your brand’s goals, values, and target audience to ensure consistent and effective communication.

Creating a strategic foundation

  • Defining brand goals: Outlining short- and long-term objectives for the real estate brand.
  • Aligning the brand with values: Ensuring the brand’s identity aligns with its core values and mission.
  • Establishing brand positioning: Crafting a unique market position that sets the brand apart from competitors.
  • Developing value proposition: Creating a clear value proposition that resonates with target audiences.

Validating and finalizing the strategy

  • Reviewing strategic goals: Ensuring all branding efforts are aligned with the established business goals.
  • Refining brand messaging: Adjusting the tone and voice based on strategic objectives.
  • Identifying brand differentiators: Highlighting what makes the brand unique in the real estate industry.
  • Finalizing strategy documentation: Preparing a detailed brand strategy document for all stakeholders.

Visual identity design

Designing visually compelling elements, including logos, color schemes, and typography, to create a memorable and cohesive brand identity.

Designing visual elements

  • Creating logo concepts: Developing multiple logo options to represent the brand visually.
  • Choosing a color palette: Selecting brand colors that convey the desired emotions and identity.
  • Designing typography: Picking fonts that enhance brand identity and maintain consistency.
  • Crafting iconography: Creating custom icons that fit the brand’s visual language and identity.

Refining and finalizing design

  • Gathering feedback on visuals: Presenting design options to stakeholders and collecting feedback for refinement.
  • Refining brand visuals: Tweaking visual elements to align with brand goals and audience preferences.
  • Ensuring visual consistency: Maintaining a cohesive visual identity across all platforms and touchpoints.
  • Finalizing brand guidelines: Documenting all visual identity elements in a clear, actionable guide.

Brand messaging & content creation

Developing clear, impactful messaging and content that resonates with your audience, reinforcing your brand’s voice and positioning.

Crafting brand messaging

  • Defining the brand voice: Developing a unique tone that speaks to the target audience.
  • Creating key messaging: Outlining core brand messages that communicate the value and identity of the brand.
  • Writing brand tagline: Crafting a memorable and impactful tagline that encapsulates the brand’s essence.
  • Establishing messaging hierarchy: Prioritizing key messages for different platforms and audiences.

Creating content to support messaging

  • Developing website content: Writing compelling copy for the brand’s website to reflect its values and services.
  • Creating social media content: Developing engaging posts that align with the brand’s messaging and visual identity.
  • Producing marketing materials: Writing brochures, flyers, and other marketing assets to promote the brand.
  • Finalizing content strategy: Ensuring all content is consistent with the overall branding strategy.

Implementation across platforms

Ensuring consistent branding across all platforms, from digital to print, to maintain brand recognition and a unified customer experience.

Integrating branding into digital platforms

  • Updating website visuals: Applying the new branding elements to the company’s website for a consistent look.
  • Implementing social media branding: Creating consistent visuals and messages across social channels.
  • Customizing email templates: Designing branded email templates to maintain visual identity in communications.
  • Adapting branding for mobile: Ensuring that the brand looks and performs well on mobile devices.

Applying branding across physical platforms

  • Designing branded stationery: Creating letterheads, business cards, and other physical assets to match the brand.
  • Updating signage and collateral: Applying the branding to physical locations such as offices and promotional materials.
  • Developing event branding: Ensuring branding is consistent in booths, presentations, and other event materials.
  • Finalizing platform integration: Ensuring all platforms reflect the new branding for a unified presence.

Monitoring & refinement

Tracking brand performance and continuously refining strategies to adapt to market changes, ensuring long-term brand success.

Tracking brand performance

  • Setting performance benchmarks: Establishing key metrics to evaluate the success of the new branding.
  • Monitoring audience feedback: Gathering customer feedback to measure brand perception and recognition.
  • Analyzing brand reach: Tracking engagement and reach across digital and physical platforms.
  • Assessing competitive position: Continuously analyzing competitors to ensure the brand stays ahead.

Refining branding over time

  • Adapting branding strategies: Adjusting the branding based on performance data and market changes.
  • Updating brand guidelines: Incorporating any updates or changes into the existing brand guidelines.
  • Revisiting messaging: Ensuring that the messaging stays relevant to the evolving market and audience.
  • Finalizing refinement documentation: Documenting all changes and updates for future reference and alignment.
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80+ REVIEWS

We’ve helped hundreds of partners, ranging from startups to medium-sized businesses to achieve their goals. And stellar feedback — is our reward!

4.9
Clutch average based on 80+ reviews. All chances are you’ll be impressed too.
5.0
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The client has learned to trust Halo Lab, thanks to their significant knowledge in UI/UX design. The vendor has provided valuable feedback by always being readily available for communication. Moreover, they have a satisfying project management process that makes their process smooth and efficient.

Atif Hussain avatar
Atif Hussain
Co-Founder at Kinetik
5.0
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The client is proud of Halo Lab's work, which their customers have praised. They lead a communicative process to enable the team to reach out to them at any time. The client also praises their designs and suggestions, which help improve their services.

Dimitri Lubaschevski avatar
Dimitri Lubaschevski
CEO, DAS24 Services
5.0
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Their skills were awesome — they took what I said and made it real. The designs ended up helping the internal stakeholders raise funds. The specialists maintained excellent project management skills throughout the process.

Farah Allen avatar
Farah Allen
Founder & CEO at Labz
4.5
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The client was satisfied with Halo Lab’s high-quality work. They made the designs better and delivered them promptly. The team was easy to work with; they communicated on Slack and provided updates on the progress every day. Moreover, they went beyond expectations and never missed a deadline.

David Matthews avatar
David Matthews
CEO, Dotcal
5.0
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Halo Lab’s work has received positive feedback from internal and external stakeholders. They excelled at project management through Notion, going above and beyond to ensure timely delivery, and they communicated effectively through Slack and email. Their branding skills stood out.

Greg Wheeler avatar
Greg Wheeler
Co-Founder & CEO, Ditto
5.0
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Thanks to Halo Lab's efforts, the client increased their conversion rates on various funnels. Despite the complex business requirements, the team managed the project well and yielded positive outcomes. Overall, their communication and attention to detail impressed the client.

Jeff Voss avatar
Jeff Voss
CTO, Qualle
5.0
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Halo Lab successfully delivered a product design that has proved popular with users. The team’s professionalism and creative abilities come at a very reasonable price. Their motivation is admirable, and their organization makes for a smooth workflow.

Bogdan Suchyk avatar
Bogdan Suchyk
Founder, Mobalytics
5.0
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Halo Lab provided high-quality designs at a good value, and the client was happy with the number of frontend routes they developed. The team excelled at project management by having no delays and being adaptable to changes. Overall, they did an excellent job meeting the client's needs.

Trace Sauter avatar
Trace Sauter
Director, BrandEmPower
5.0
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Halo Lab delivered the designs on time, but the client has yet to implement them in their platform, although they’re happy with the deliverables. They had a user-focused design process. Their team provided constant updates and recorded their processes on Loom to keep the client abreast of progress.

Moe Hadizadeh avatar
Moe Hadizadeh
Developer at Abscraft Inc
5.0
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Halo Lab delivered all of the agreed-upon deliverables, and they even went above and beyond to further help the client. They communicated through video calls and used project management tools for synchronization. The team truly cared about the project and was always very responsive and organized.

Conor Deegan avatar
Conor Deegan
CTO at Pool Data
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4.9 AVG. SCORE
Based on 80+ reviews
TOP RATED COMPANY
with 100% Job Success
FEATURED Web Design
AgencY IN UAE
TOP DESIGN AGENCY
WORLDWIDE