What a SaaS team gets from a Halo Lab engagement is a mobile app that does real work, rather than a viewer for the web product. A dashboard shrunk to phone width is the most common reason a SaaS app is installed once and never opened again.
So we design the phone job on its own terms: a first session shaped to reach value before the app is closed, the daily workflow reachable one-handed, reporting redrawn number-first, and notifications structured so the ones that matter are never buried.
3 main challenges holding back your growth
Outgrown identity
Your company has grown, but the brand no longer reflects scale or direction.
Outgrown identity
Your company has grown, but the brand no longer reflects scale or direction.
Outgrown identity
Your company has grown, but the brand no longer reflects scale or direction.
Activation stalls early
The account is created, the first real task never finishes on mobile.
Signup loses momentum
Install and signup complete, then the path to actual value breaks down.
Alerts lose meaning
Ninety-nine alerts arrive at once and the ones that matter go unseen.
“All projects in which we’ve involved Halo Lab have been great successes, but their leadership on our brand refresh is worth highlighting.”
“We’ve had feedback from users, investors, and employees, and everyone has said that Halo Lab did a fantastic job with the branding.”
“We’re proud of their branding services. They not only do what we tell them but also make suggestions to help us improve our offerings.”
What we deliver
SaaS app design from
first install to daily use
Onboarding & Activation
First session designed to reach real value before the app is closed, not after a week of emails.
Core Workflow Screens
The daily job done in a phone-sized flow, rather than a desktop dashboard shrunk to fit a screen.
Navigation & Architecture
Every feature made reachable in the number of taps a one-handed session actually allows for.
Notifications & Alerts
Alerts worth opening, structured so the ones that matter are never buried under the ones that don’t.
Charts & Reporting
Dashboards redrawn for a small screen — the number first, and the supporting detail on demand.
Subscription Flows
Trial, paywall, and plan changes handled inside the app, without a detour to a billing page.
Platform Patterns
iOS and Android conventions respected, with contrast ratios and touch targets checked on device.
Design System
Reusable component library delivered, so your team ships new screens without a full redesign.
Our most ambitious work
How we work
Our process for your
SaaS app design
Start with a strategy call where we align on your goals, challenges, and priorities, and set a clear direction for the entire branding process.
3–4 Days
Research & analysis
Discovery & Product Definition
We map who opens the app, the job they do on a phone rather than a laptop, and what has to be true for a second session.
3–5 Days Product definition
Flows & Information Architecture
We define navigation, task flows, and screen structure before design begins, with every core action measured in taps.
3–5 Days App architecture
UI Design
We design onboarding, workflow, reporting, and settings screens in Figma — real product data, one-handed layouts first.
1–2 Weeks UI designs
Prototype & Usability Testing
We build clickable prototypes and test them with your users, fixing the flows that break before a single screen is engineered.
1 Week Test findings
Design System & Handoff
We deliver a component library and engineering handoff — states, tokens, and platform specs your developers build from directly.
2–3 Days Design system
Start with a strategy call where we align on your goals, challenges, and priorities, and set a clear direction for the entire branding process.
3–4 Days
Research & analysis
Industries we serve
Mobile app design for
diverse organisations
Healthcare
Mobile app design for hospitals, clinics, and health systems.
Financial Services
Mobile app design for banks, insurance firms, and financial platforms.
Logistics
Mobile app design for logistics, transport, and supply chain companies.
Real Estate
Mobile app design for property developers and management firms.
Education
Mobile app design for schools, universities, and e-learning platforms.
Web3 & Blockchain
Mobile app design for Web3 startups and blockchain-based products.
Wellness/Fitness
Mobile app design for wellness brands, gyms, and fitness studios.
Information Technology
Mobile app design for tech companies, software products, and platforms.
6 reasons why clients
choose Halo Lab
Team with industry depth
Strategy before design
Custom-only approach
Expertise for complex needs
Clear, collaborative process
Flexible value for any budget
100+ verified
love letters
“Halo Lab is very organized in planning to achieve the goals within the set deadlines. We feel they were part of our internal team project.”
“Their experts have a very diverse range of skills and always find a solution to exposed issues. The communication process was clear.”
“During the collaboration, Halo Lab prioritized our people, always taking into account our input and ideas and giving all team members a voice.”
“The Halo Lab team unified branding across our patients’ app, showcasing professionalism, convenience, and consistency.”
“Halo recreated our existing portal with a modern and beautiful experience, greatly increasing usability and delight for the end user.”
“Halo Lab is brilliant. We were impressed with their timely delivery, cost-effectiveness, and the people who knew what they were doing!”
“The value we get from Halo Lab and their quality designs sets them apart from others. They are the right mix of price, talent, and style.”
“We gave the Halo Lab team a chance, and we immediately knew they were the ones we wanted to work with.”
“The Halo Lab work pleasantly surprised us, and bringing in their professional design team has been a worthy investment for us.”
“When collaborating with Halo Lab, we felt that communication was straightforward and that the deliverables fit what we expected.”
“Halo Lab has helped us with a rebrand and defined a new name, logo, and color palette. We’ve had a great experience working with them.”
12 years
We’ve built one of the most trusted agencies
150+
Specialists in design, engineering & product management
78%
Returning clients in Europe & North America
FAQ
Why invest in branding services?
Why invest in branding services?
What does SaaS app design include?
Onboarding and activation flows, core workflow screens, navigation and information architecture, notifications, mobile reporting, subscription and upgrade flows, accessibility and platform patterns, usability testing, and a design system with engineering handoff.
Should our mobile app do everything the web app does?
No, and trying is the usual mistake. The phone handles a subset done well — the daily tasks people do away from a desk — while the full surface stays on the web product.
How do you improve activation on mobile?
By designing the first session around reaching real value rather than completing a profile. Most SaaS apps lose users in the steps between signup and the first useful outcome.
How do you design dashboards for a small screen?
Number first, detail on demand. A desktop chart redrawn at phone width is unreadable, so the answer is surfaced directly and the underlying breakdown sits one tap away.
How long does SaaS app design take?
Most SaaS mobile app design projects run 8 to 14 weeks from discovery to handoff, depending on feature scope, platform count, and internal review cycles.
Do you design for iOS and Android separately?
We design one product with platform-correct patterns. Navigation, gestures, and system components follow each platform's conventions rather than forcing a single layout onto both.
Do you run usability testing?
Yes. Clickable prototypes are tested with your users before engineering starts, because a flow that breaks in testing costs days to fix and months once it has shipped.
Can you work with our existing design system?
Yes. We extend an existing library where one exists and build a mobile layer on top of it, rather than introducing a second, competing set of components.
Can you also develop the app?
Yes. Design and development are delivered by one team — iOS, Android, or cross-platform build, API integration, accessibility work, and QA before release.