Wrapping ZoomSphere in an identity social media teams will love

Getting to the heart of what makes the brand tick

Before designing the identity, our team prioritised ZoomSphere’s essence as a social media management tool. Rather than using cliché visuals like handshakes or globes, we set out to spotlight collaboration in a fresh way.

The mission was to create a brand that users could truly fall for and build a warm relationship with. Having this in mind, we decided to favor a doodle style and use vibrant pastel colors that capture the spirit of teamwork.

Two creative visions that are hard to ignore

In this direction, we use playful, linear B&W illustrations paired with pastel accents for a pop of color. The combination of a grotesque font with a soft serif typeface is also an important element of the friendly identity.

Here, elements from the first concept are fused with graphical tabs, highlighting the core idea of teamwork. The typography leans toward a stylized grotesque, adding a contemporary twist reflecting the brand’s dynamic energy.

A simple logo with layers to explore

To create a standout logo, we studied well-known platforms like Figma, TikTok, and Notion. Our team explored multiple variations and settled on shape-based concepts, presenting polished options alongside identity elements.

The final version is more composite and consists of several interlocking elements, conveying how well the platform supports large teams. In addition, the subtle negative space between these shapes forms the letter “Z.”


It’s the right touches that make it work

Merging the brightest highlights from our creative process, we crafted a one-of-a-kind brand that radiates warmth, teamwork, and friendliness. Every visual choice works in harmony to communicate the central platform’s message.

We experimented with different shapes, colors, and striking visuals, aiming to set this identity apart. The result is a comprehensive guideline that captures all the components and positions this brand as future-proof.

We focused on clear rules, showing what works perfectly and what doesn’t, minimizing chances to deviate from the intended visual communication.
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Web insights fuel design people love exploring

Social media is one of the rapidly developing industries, where staying ahead means keeping up with trends. Analyzing competitors’ sites, we concluded that most of them don’t have modern elements and well-thought-out compositions.

Considering this, we designed a horizontal navigation structure with highlighted elements that encourage action. To further engage visitors, we introduced a dedicated showreel breakdown that demonstrates how the product works.

A tale of two concepts, both designed to delight

This concept sticks to a traditional layout with a soft and welcoming vibe. A central axis smoothly guides visitors, while illustrations inspired by the logo shapes unite all pages into a cohesive, friendly brand experience.

The second approach makes things personal and fun. The main header features playful illustrations of user avatars, putting people at the heart of the brand’s identity. Bright visual accents add energy across the design.

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Animations that set the right first impression

When users first land on the website, they’re greeted by an eye-catching animation. As they roll over, a dynamic screenshot of the dashboard smoothly appears, assembling piece by piece and highlighting key features along the way.

To emphasize content blocks, we’ve included a divider screen with text transforming into a tag when users scroll. For enhanced credibility, our team added a running line with the major companies’ logos that the client worked with.

A design experience worth talking about

During the collaboration, the client already had a functioning platform, and our priority was to refresh and simplify the user experience. Guided by the new brand identity, we created a design in the lightest possible airy style.

Our final layout does not include many saturated colors to prevent people from being overwhelmed by unnecessary elements. Keeping user needs in mind, we also created light and dark modes to provide flexibility and comfort.

Custom-built website with a little extra sparkle

Our task was to build the website from scratch, carefully matching every detail of the new design. We chose Webflow for its flexibility and simplicity, helping us deliver a fully customizable platform with interactive touches.

For intuitive content sliders, we implemented Swiper.js. To make the site truly engaging, we used Matter.js to create elements that interact smoothly with each other, simulating realistic physics and dynamic collisions. 

Support that never stops at launch

Our collaboration extended beyond the successful launch. We continued working closely with ZoomSphere, making ongoing adjustments and improvements to design and development whenever content needed to evolve.

In fact, we’ve crafted two brand-new subpages to meet the current content demands. Additionally, our team has worked on the case study and resources pages and made some minor blog updates, keeping the website fresh.