Alukaze — combining wind and metalfor a truly striking effect

time icon
2023
2022
Manufacturing
Other industries
arrow scroll icon
scroll
No items found.

Background

Project info

Alukaze is a product brand that specializes in crafting custom high-quality fenestration solutions that are both soundproof and energy-efficient. European acoustic performance, Singaporean safety standards, and the design of Alukaze products together create a harmonious balance between functionality and aesthetics. By employing these practices, the brand stands out from competitors, which makes Alukaze one of the best choices on the market.

To keep such a pace, the client entrusted us to reveal the Alukaze spirit through modern brand and design techniques. Unlike many similar companies, they aimed to get not only a commercially successful product but one with a customer-oriented approach, lightness, and progressiveness. Fortunately, our team knew how to reach all these goals, so we instantly got to conjuring a meaningful and conceptual design for Alukaze.

{{GO TO WEBSITE}}

{{services-provided}}

Noteworthy numbers

The global market for acoustic doors & windows is constantly growing, driven by increasing population, urbanization, and construction activity worldwide. No wonder the US secondary glazing market is anticipated to reach US$ 65.7 million by the end of 2027.

A long time ago, in 2014, the Alukaze project team also joined this industry to help meet the demand for acoustic windows and doors. Even though their team consists of only 10 members, these are professionals that know everything about fenestration, providing customers with a unique aluminum system.

<div class="case__rich-result">
<ul>
<li>8+ Years of experience</li>
<li>10 Skillful experts</li>
<li>180+ Fenestration parts designed</li>
</ul>
</div>

{{steps}}

Branding process

Website identity

The whole idea behind this company is that it goes against all odds and takes on difficult challenges while delivering exceptional results. The company name itself — Alukaze — started reflecting its vision and philosophy, with “alu” representing aluminum, the material they mold into top-grade products, and “kaze” being Japanese for wind.

Unlike others, the client didn’t want us to create just a cool ordinary website, they needed it to be conceptual, alive, and full of various fresh ideas. In a way, the company was going against the wind, celebrating its own freedom and wanting to fully realize its vision. These two elements were to take a leading role in the development of the website identity.

Bright accents

Colors and typography

When creating the new identity, we went for an image of airiness — a tasteful combination of two colors and slim modern-looking fonts. The main Alukaze colors are fresh lemon and steadfast graphite, representing both alacrity and confidence — the traits that define the company itself. These colors can be used interchangeably, with either taking on the primary or supportive roles, depending on the context.

Spicy zests

Wordmark and symbol design

With the company’s name playing an important role in the client’s concept for the whole project, the logo we designed was also built around it. Seeing as the company manufactures custom windows, the broken lines comprising the wordmark represent modularity, modernity, and construction.

The 風 symbol, meaning “wind,” is also an essential part of the website and its corporate identity — when employed with the defined color gamma it can be used with or instead of the wordmark.

{{slider}}

Webflow builder

Development stage

To make the user experience as pleasant as possible, our specialists chose to move forward with the Webflow platform. Its powerful tools and features ensure the website will look great on any device, while the built-in content management system makes it easy to update and manage the site’s content. Ultimately, leveraging the advanced Webflow technology helped our team to streamline the website development process and focus on delivering truly exceptional results.

Results

Desired outcome

By putting every effort into this project, we created a modern and customer-oriented Alukaze brand identity that effectively communicated the company’s values and unique offerings. Our team developed a distinctive and minimalistic concept, including a catchy logo with straight broken lines, a bold color palette, and a sleek website that combines the elements of wind and metal.

The new web identity we made for Alukaze successfully differentiates this brand from competitors, reflecting the company’s expertise in crafting custom high-quality fenestration solutions. The project has positioned Alukaze for continued growth and success in the global market, showing its craving for mental freedom, even if there is a need to go through the strongest wind.

What’s a Rich Text element?

What’s a Rich Text element? sdffgdfgfghfgh

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

  • Sdfdfg
  • Dfgdfgfdg
  • dfgdfgfd
  • Dfgdfg

dfgdf gdfg dfgdfgidfgiudf gdf ugidfugidf ugid

  • dfgfdg
  • dfgdfg
    dghjghj
  • dfgdfg
  • dfgdfg

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

  1. 01 dfgdfgd
  2. 01 dfgfdg
  3. 01 dfgdfg
  4. 01 dfgdfg

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.
GreenBiz
get in touch
get in touch

dfgdfgdfg

The main goal of our client was to build a patient-friendly platform with a positive and stress-free approach. As not every person is a tech guru, it was also crucial to simplify the website’s functionality, creating an intuitive interface with different languages available. Besides, the client put a strong emphasis on data security, as sensitive information about patients’ health must always remain confidential.

sdfsdfsdfsdfdg

The main goal of our client was to build a patient-friendly platform with a positive and stress-free approach. As not every person is a tech guru, it was also crucial to simplify the website’s functionality, creating an intuitive interface with different languages available. Besides, the client put a strong emphasis on data security, as sensitive information about patients’ health must always remain confidential.

Services we provided

Branding
Branding
Web design
Web design
Webflow development
Webflow development
TIME FRAME:
2 month

Technologies used

No items found.
No items found.
No items found.
No items found.
No items found.

To verify various hypotheses and to better understand what users wanted, the client conducted A/B testing and, based on this analysis, generated various tasks for us to implement. Some users were directed to the unaltered version of the site, and some would see the new one. One of the intriguing cases involved the testing of website registration methods:

  • 01Through the simple page with a brief registration form and an image of a unit’s exterior.
  • 01Through the simple page with a brief registration form and an image of a unit’s exterior.

To verify various hypotheses and to better understand what users wanted, the client conducted A/B testing and, based on this analysis, generated various tasks for us to implement. Some users were directed to the unaltered version of the site, and some would see the new one. One of the intriguing cases involved the testing of website registration methods:

Results in numbers

Once we had developed the configurator and Mighty Buildings concluded the lengthy closed beta testing, they launched their product publicly, raising $40 Million in Series B Funding. And they haven’t stopped there — during the subsequent funding campaigns, they’ve raised more than $100M from leading investors, including Khosla Ventures and Arctern Ventures.

  • $40M
    Raised in series B Funding
  • $40M
    Raised in series B Funding
  • $40M
    Raised in series B Funding

Challenges

The main challenge of this project was creating a trendy design and exclusive identity that would resonate with a broad audience and reflect Alukaze values. To stand out from other fenestration brands, the company could benefit from enhancing its identity and exploring unique solutions. Besides, the Alukaze 風 symbol was not distinguishable enough and would get lost against the background of other design elements.

Solutions

To reveal Alukaze’s identity and establish a connection with the audience, we thought up a site with a minimalistic concept. Our team created a catchy logo with straight lines, bringing to mind modern and urban constructions. As a website color palette, we chose some extravagant zests — a graphite background, white font, and bright lemon accents. Our designers made such a choice to help Alukaze be better than other companies in this niche.

Challenges

The main challenge of this project was creating a trendy design and exclusive identity that would resonate with a broad audience and reflect Alukaze values. To stand out from other fenestration brands, the company could benefit from enhancing its identity and exploring unique solutions. Besides, the Alukaze 風 symbol was not distinguishable enough and would get lost against the background of other design elements.

Solutions

To reveal Alukaze’s identity and establish a connection with the audience, we thought up a site with a minimalistic concept. Our team created a catchy logo with straight lines, bringing to mind modern and urban constructions. As a website color palette, we chose some extravagant zests — a graphite background, white font, and bright lemon accents. Our designers made such a choice to help Alukaze be better than other companies in this niche.

Challenges

The main challenge of this project was creating a trendy design and exclusive identity that would resonate with a broad audience and reflect Alukaze values. To stand out from other fenestration brands, the company could benefit from enhancing its identity and exploring unique solutions. Besides, the Alukaze 風 symbol was not distinguishable enough and would get lost against the background of other design elements.

Solutions

To reveal Alukaze’s identity and establish a connection with the audience, we thought up a site with a minimalistic concept. Our team created a catchy logo with straight lines, bringing to mind modern and urban constructions. As a website color palette, we chose some extravagant zests — a graphite background, white font, and bright lemon accents. Our designers made such a choice to help Alukaze be better than other companies in this niche.

Challenges

The main challenge of this project was creating a trendy design and exclusive identity that would resonate with a broad audience and reflect Alukaze values. To stand out from other fenestration brands, the company could benefit from enhancing its identity and exploring unique solutions. Besides, the Alukaze 風 symbol was not distinguishable enough and would get lost against the background of other design elements.

Solutions

To reveal Alukaze’s identity and establish a connection with the audience, we thought up a site with a minimalistic concept. Our team created a catchy logo with straight lines, bringing to mind modern and urban constructions. As a website color palette, we chose some extravagant zests — a graphite background, white font, and bright lemon accents. Our designers made such a choice to help Alukaze be better than other companies in this niche.

Challenges

The main challenge of this project was creating a trendy design and exclusive identity that would resonate with a broad audience and reflect Alukaze values. To stand out from other fenestration brands, the company could benefit from enhancing its identity and exploring unique solutions. Besides, the Alukaze 風 symbol was not distinguishable enough and would get lost against the background of other design elements.

Solutions

To reveal Alukaze’s identity and establish a connection with the audience, we thought up a site with a minimalistic concept. Our team created a catchy logo with straight lines, bringing to mind modern and urban constructions. As a website color palette, we chose some extravagant zests — a graphite background, white font, and bright lemon accents. Our designers made such a choice to help Alukaze be better than other companies in this niche.

Challenges

The main challenge of this project was creating a trendy design and exclusive identity that would resonate with a broad audience and reflect Alukaze values. To stand out from other fenestration brands, the company could benefit from enhancing its identity and exploring unique solutions. Besides, the Alukaze 風 symbol was not distinguishable enough and would get lost against the background of other design elements.

Solutions

To reveal Alukaze’s identity and establish a connection with the audience, we thought up a site with a minimalistic concept. Our team created a catchy logo with straight lines, bringing to mind modern and urban constructions. As a website color palette, we chose some extravagant zests — a graphite background, white font, and bright lemon accents. Our designers made such a choice to help Alukaze be better than other companies in this niche.

Challenges

The main challenge of this project was creating a trendy design and exclusive identity that would resonate with a broad audience and reflect Alukaze values. To stand out from other fenestration brands, the company could benefit from enhancing its identity and exploring unique solutions. Besides, the Alukaze 風 symbol was not distinguishable enough and would get lost against the background of other design elements.

Solutions

To reveal Alukaze’s identity and establish a connection with the audience, we thought up a site with a minimalistic concept. Our team created a catchy logo with straight lines, bringing to mind modern and urban constructions. As a website color palette, we chose some extravagant zests — a graphite background, white font, and bright lemon accents. Our designers made such a choice to help Alukaze be better than other companies in this niche.

Challenges

The main challenge of this project was creating a trendy design and exclusive identity that would resonate with a broad audience and reflect Alukaze values. To stand out from other fenestration brands, the company could benefit from enhancing its identity and exploring unique solutions. Besides, the Alukaze 風 symbol was not distinguishable enough and would get lost against the background of other design elements.

Solutions

To reveal Alukaze’s identity and establish a connection with the audience, we thought up a site with a minimalistic concept. Our team created a catchy logo with straight lines, bringing to mind modern and urban constructions. As a website color palette, we chose some extravagant zests — a graphite background, white font, and bright lemon accents. Our designers made such a choice to help Alukaze be better than other companies in this niche.

Redux and Redux-saga

To handle data management, we employed Redux and Redux-saga. The Redux library helps us manage the state of the application in a centralized and predictable manner, while Redux-saga enables us to manage and test side-effects such as data fetching and backend communication.

The combination of these libraries has allowed us to create a robust and maintainable front-end that is capable of handling large amounts of data and state changes.Redux and Redux-saga

Redux and Redux-saga

To handle data management, we employed Redux and Redux-saga. The Redux library helps us manage the state of the application in a centralized and predictable manner, while Redux-saga enables us to manage and test side-effects such as data fetching and backend communication.

The combination of these libraries has allowed us to create a robust and maintainable front-end that is capable of handling large amounts of data and state changes.Redux and Redux-saga

Client’s feedback

ings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

Alex
Coo

Have a similar project or idea? Let's discuss the details.

Ready to discuss
your project with us?

Please, enter a valid email
By sending this form I confirm that I have read and accept the Privacy Policy

Thank you!
We will contact you ASAP!

error imageclose icon
Hmm...something went wrong. Please try again 🙏
SEND AGAIN
SEND AGAIN
error icon
clutch icon

Our clients say

The site developed by Halo Lab projected a very premium experience, successfully delivering the client’s messaging to customers. Despite external challenges, the team’s performance was exceptional.
Aaron Nwabuoku avatar
Aaron Nwabuoku
Founder, ChatKitty
Thanks to Halo Lab's work, the client scored 95 points on the PageSpeed insights test and increased their CR by 7.5%. They frequently communicated via Slack and Google Meet, ensuring an effective workflow.
Viktor Rovkach avatar
Viktor Rovkach
Brand Manager at felyx
The client is thrilled with the new site and excited to deploy it soon. Halo Lab manages tasks well and communicates regularly to ensure both sides are always on the same page and all of the client’s needs are addressed promptly.
Rahil Sachak Patwa avatar
Rahil Sachak Patwa
Founder, TutorChase