Building the brand and digital foundation for AI-powered operating rooms
About the project
VitVio is a healthtech company founded by AI engineers and product experts, focused on transforming how hospitals run their operating rooms. The team aims to help hospitals deliver safer, more efficient care through data-driven insight.
Their AI-powered computer vision platform monitors surgical workflows in real time, detecting deviations and bottlenecks. These insights support hospitals in improving safety, optimizing team coordination, and increasing weekly surgical throughput.
Challenge
VitVio needed a credible identity to stand out among healthtech competitors and earn trust from hospitals and investors. The goal was a distinctive design, decision-maker–focused website, and scalable brand system to support growth and investor outreach, and long-term market credibility.
Our process
Throughout the project, we focused on pairing a clear strategy with strong visual execution to help VitVio position itself as a dependable partner for hospitals and healthcare innovators.
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Results
VitVio’s new identity and digital presence strengthened the company’s positioning in the healthtech market. A cohesive brand system, decision-maker–oriented website, and investor-ready materials provided the credibility needed to support fundraising efforts and institutional adoption.
Following the launch, VitVio was publicly recognized through its collaboration with The Royal Orthopaedic Hospital NHS Foundation Trust, highlighting the platform’s role in improving efficiency and safety in operating rooms.
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Our approach
We combined a strategy-first mindset with rapid execution, ensuring every deliverable supported real business goals: credibility, clarity, and trust for a highly regulated, safety-critical industry.
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- Project completed
2 months - Total funding raised to date
$10M
01 · Discovery & research
We researched healthcare technology, competitors, and hospital decision processes to identify trust factors and communication needs for VitVio.
Deliverables
- Competitor & market analysis
- Decision-maker mapping
- Brand positioning framework
02 · Brand & digital identity
We built an identity that balances medical trust with innovation, using a black-green-blue color palette, paired typefaces, and clear guidelines.
Deliverables
- 4 logo design concepts
- Brand guidelines
- Brand kit
03 · Website design & development
Using the brand system, we explored two web design concepts before building a credibility-focused website structured around 7 core content blocks.
Deliverables
- 2 website design concepts
- 7 website content sections
- Branded UI components
04 · Collaboration & communication
Alongside the website, we delivered pitch and marketing assets aligned with the brand to support investor outreach and early hospital traction.
Deliverables
- Investor pitch deck
- Brand-ready materials
Team
A cross-functional team worked in close sync, continuously adapting to new insights from classroom trials and robot behavior.
- 1 Project Manager
- 2 Brand Designers
- 2 UI/UX Designers
- 2 Web Designers
- 1 Front-end Developer
- 1 Back-end Developer
- 1 QA Engineer
Technologies
Our stack supported offline interaction, hardware communication, scalable content management, and smooth cross-platform UI.
Team
A large, design-focused team with tight coordination across branding, UI/UX, and development ensured consistent execution across all touchpoints.
- 1 Project Manager
- 2 Branding Designers
- 3 UI/UX Designer
- 4 Webflow Developer
- 5 QA Engineer
Technologies
Our stack combined scalable web and design tools to deliver a fast, brand-consistent product foundation.
