Modernizing an evidence-based e-commerce experience for PEMF therapy
About the project
DrPawluk.com is an e-commerce platform dedicated to Pulsed Electromagnetic Field (PEMF) therapy devices — medical-grade systems that support pain relief, faster recovery, and better sleep. Founded by Dr. William Pawluk, a recognized expert in PEMF technology, the website serves as both a retail hub and an educational resource for individuals seeking non-invasive, science-backed wellness solutions.
The platform offers a wide selection of devices for home and professional use, detailed comparisons to guide purchasing decisions, and educational content that bridges medical expertise with accessible self-care.
About the project
DrPawluk.com is an e-commerce platform dedicated to Pulsed Electromagnetic Field (PEMF) therapy devices — medical-grade systems that support pain relief, faster recovery, and better sleep. Founded by Dr. William Pawluk, a recognized expert in PEMF technology, the website serves as both a retail hub and an educational resource for individuals seeking non-invasive, science-backed wellness solutions.
The platform offers a wide selection of devices for home and professional use, detailed comparisons to guide purchasing decisions, and educational content that bridges medical expertise with accessible self-care.
Client’s challenges & expectations
DrPawluk.com needed a complete website redesign to modernize its user experience and strengthen trust among a diverse audience — from medical professionals to wellness enthusiasts. The existing site had an outdated interface, inconsistent branding, and limited performance optimization, making product discovery and comparison difficult.
The client expected a clean, science-driven design that would highlight the credibility of PEMF therapy while remaining intuitive for everyday users. Beyond design improvements, they sought to enhance site functionality and performance, including a custom plugin to visualize electromagnetic field intensity across devices. Scalability, speed, and transparent development practices were key requirements to ensure long-term maintainability and easier content updates.
Our approach
- Discovery & analysis
- Reviewed the existing website structure, user flows, and navigation logic
- Conducted competitor benchmarking and performance diagnostics to identify UX and speed improvement opportunities
- UX/UI design
- Redesigned homepage, shop, product, and blog templates for clarity and conversion
- Introduced a clean, medically inspired visual language that reinforces trust and professional credibility
- Simulation plugin development
- Built a custom interactive PEMF Simulation plugin to visualize device intensity and field penetration
- Added filtering options by power level, system type, and category (Doctor Recommended, Rent-to-Own, Professional) to improve product comparison
- Technical optimization & QA
- Implemented a Git-based workflow for transparent version control and efficient collaboration
- Enhanced site performance, including loading speed, image scaling, and search functionality
- Conducted multiple QA rounds to eliminate inconsistencies and ensure reliable performance across devices
Results
The redesigned DrPawluk.com website provided a more credible, conversion-focused experience that appeals to both medical professionals and wellness consumers. The refreshed interface and improved performance made product exploration smoother, while the custom PEMF Simulation plugin increased engagement by allowing visitors to visualize and compare device intensity in real time.
According to publicly available analytics, the website attracts an estimated 5,000+ daily visitors and over 160,000 monthly sessions, with users viewing an average of 4–5 pages per visit. These engagement levels reflect a strong foundation for continued growth and underline the importance of an optimized, educational shopping experience in the PEMF therapy market.
- Business value
- Reinforced brand credibility through a clean, science-aligned interface
- Enhanced user engagement with the interactive PEMF Simulation plugin
- Improved navigation and load speed, supporting higher conversion potential
- Scalable development setup and QA workflow for faster content and feature updates
- Strengthened position as a trusted online destination for PEMF therapy solutions
Client’s challenges & expectations
DrPawluk.com needed a complete website redesign to modernize its user experience and strengthen trust among a diverse audience — from medical professionals to wellness enthusiasts. The existing site had an outdated interface, inconsistent branding, and limited performance optimization, making product discovery and comparison difficult.
The client expected a clean, science-driven design that would highlight the credibility of PEMF therapy while remaining intuitive for everyday users. Beyond design improvements, they sought to enhance site functionality and performance, including a custom plugin to visualize electromagnetic field intensity across devices. Scalability, speed, and transparent development practices were key requirements to ensure long-term maintainability and easier content updates.
Our approach
- Discovery & analysis
- Reviewed the existing website structure, user flows, and navigation logic
- Conducted competitor benchmarking and performance diagnostics to identify UX and speed improvement opportunities
- UX/UI design
- Redesigned homepage, shop, product, and blog templates for clarity and conversion
- Introduced a clean, medically inspired visual language that reinforces trust and professional credibility
- Simulation plugin development
- Built a custom interactive PEMF Simulation plugin to visualize device intensity and field penetration
- Added filtering options by power level, system type, and category (Doctor Recommended, Rent-to-Own, Professional) to improve product comparison
- Technical optimization & QA
- Implemented a Git-based workflow for transparent version control and efficient collaboration
- Enhanced site performance, including loading speed, image scaling, and search functionality
- Conducted multiple QA rounds to eliminate inconsistencies and ensure reliable performance across devices
Results
The redesigned DrPawluk.com website provided a more credible, conversion-focused experience that appeals to both medical professionals and wellness consumers. The refreshed interface and improved performance made product exploration smoother, while the custom PEMF Simulation plugin increased engagement by allowing visitors to visualize and compare device intensity in real time.
According to publicly available analytics, the website attracts an estimated 5,000+ daily visitors and over 160,000 monthly sessions, with users viewing an average of 4–5 pages per visit. These engagement levels reflect a strong foundation for continued growth and underline the importance of an optimized, educational shopping experience in the PEMF therapy market.
- Business value
- Reinforced brand credibility through a clean, science-aligned interface
- Enhanced user engagement with the interactive PEMF Simulation plugin
- Improved navigation and load speed, supporting higher conversion potential
- Scalable development setup and QA workflow for faster content and feature updates
- Strengthened position as a trusted online destination for PEMF therapy solutions
Collaborating with Halo Lab provided valuable insights that shaped our strategy and helped us create an intuitive, human-cantered design. It was truly fulfilling to work closely together in bringing health monitoring from clinics into everyday life. I especially enjoyed leading the development of the React Native app, BLE device pairing, local biosignal processing, and machine learning integration, all ensuring that Rytmo delivers both reliability and scalability.
Mohammad Malekzadeh
Senior Researcher and Technical Lead, Rytmo
Results
Daryna P.
Project Manager
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