Modernizing an evidence-based e-commerce experience for PEMF therapy
About the project
DrPawluk.com is an e-commerce platform dedicated to Pulsed Electromagnetic Field (PEMF) therapy devices. Founded by Dr. William Pawluk, the website serves as both a retail hub and an educational resource for people seeking non-invasive wellness solutions.
The platform offers a wide selection of medical-grade PEMF systems for home and professional use, designed to relieve pain, accelerate recovery, and improve sleep. It includes detailed comparisons to guide purchasing decisions and educational content for informed self-care.
Challenge
DrPawluk.com needed a full website redesign to modernize its user experience and strengthen trust among medical professionals and wellness enthusiasts. The client expected a compelling design that would expand the target audience and increase business profitability.
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Our process
Throughout the project, we combined research, brand refinement, interactive features, and technical optimizations to improve navigation, product discovery, and user engagement across key pages.
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Results
The redesigned DrPawluk.com platform delivers a more credible, conversion-focused experience for both clinicians and wellness consumers. The refreshed, science-aligned interface streamlines product exploration and strengthens brand trust. With real-time visualization and comparison of device intensity, the custom PEMF Simulation plugin significantly increases user engagement and supports more confident purchasing decisions.
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Our approach
In a clinically sensitive market, trust is everything. We aligned visual language, product logic, and technical infrastructure to reinforce authority at every touchpoint.
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- Improved performance score 71 to 98
- Reduced page speed 5s to 0.9s
- Monthly site visits 160,000+
01 · Discovery & analysis
We began by auditing the existing website to assess user flows and product discovery logic. Through competitor benchmarking and performance diagnostics, we identified friction points and technical limitations affecting speed and usability.
Deliverables
- Top competitors analyzed
- Site performance insights
- Content & page review
02 · Branding & UI/UX design
We refined the brand identity by introducing a medically inspired yet approachable, less technical visual system to reinforce trust. This was applied across redesigned UX/UI for the homepage, shop, product, and blog templates to improve conversions.
Deliverables
- Several logo concepts
- Development-ready designs
- Brand kit & visual guidelines
03 · Simulation plugin development
We developed an interactive PEMF Simulation plugin to visualize device intensity. By adding filters by power level, system type, and category (Doctor Recommended, Rent-to-Own, Professional), we enhanced user decision-making.
Deliverables
- PEMF Simulation plugin
- Plugin-driven filtering
- Product comparison system
04 · Technical optimization & QA
We set up a Git-based workflow for transparent version control and structured deployment. Then our team enhanced site performance, including loading speed, image scaling, and search functionality, and validated stability through QA cycles.
Deliverables
- QA report
- GitHub flow guidelines
- Bug report
Team
A cross-functional team worked in close sync, continuously adapting to new insights from classroom trials and robot behavior.
- 1 Project Manager
- 2 Brand Designers
- 2 UI/UX Designers
- 2 Web Designers
- 1 Front-end Developer
- 1 Back-end Developer
- 1 QA Engineer
Technologies
Our stack supported offline interaction, hardware communication, scalable content management, and smooth cross-platform UI.
Team
A focused cross-functional team aligned design improvements, backend engineering, and QA expertise to strengthen usability and platform stability.
Deliverables
- 1 Project Manager
- 1 Brand Designer
- 1 UI/UX Designer
- 2 Web Designers
- 2 Front-end Developers
- 1 QA Specialist
Technologies
The platform was built on a scalable design and development stack with disciplined version control and deployment workflows.
Deliverables
