SMAVOO
Turning complex warehouse tech into an engaging, easy-to-grasp web experience
Next-generation intralogistics technology shaping the future of warehouse automation
About the project
A single hour of unplanned downtime in automotive manufacturing can cost up to $2.3 million, according to Siemens. SMAVOO, a Hannover-based intralogistics innovator, helps manufacturers prevent these costly disruptions through intelligent production-logistics solutions that combine real-time tracking, automated replenishment, and autonomous transport.
SMAVOO’s ecosystem combines RFID, GPS, IoT connectivity, smart sensors, wearables, and digital labels, giving teams live visibility over materials, equipment, and workflows while fully integrating with existing ERP and WMS systems. It serves manufacturers and logistics operators across the entire intralogistics chain, with leading industrial companies such as Bosch, Porsche, MAN, and Scania among its clients.
Challenge
SMAVOO came to us with a goal to make a complex intralogistics offering easier to navigate and act on. With 95% of its audience being B2B, our task was to move beyond an outdated visual language and create a professional, boldly modern web experience that made value clear and supported decision-making, extending this vision into product design concepts.
Our process
In intralogistics, even strong technology can lose buyers if it takes too long to understand. That’s why across every stage, from website redesign to early platform design concepts, we focused on making SMAVOO’s solutions clear, intuitive, and credible from the first interaction.
Website redesign
Since SMAVOO’s technology stays largely invisible in practice, the redesign had to show where and how its solutions operate in real warehouse contexts.
{{dropdowns-1}}
Website development
Once the design was complete, our developers built a modular Webflow site with scalability and editorial independence in mind, so SMAVOO’s team could update and grow it on their own.
{{dropdowns-2}}
Product redesign concepts
After the website work, we helped SMAVOO look ahead to the next stage of its platform, developing concepts that explored how the nine-module product could look, feel, and support users more clearly.
{{dropdowns-3}}
Results
- SEO groundwork built before the redesign gave the new site a stronger search foundation and a clear keyword strategy
- Redesigned website made SMAVOO’s complex intralogistics offering easier for B2B buyers to understand, compare, and act on
- Purposeful awareness-to-decision architecture created a clearer path from product discovery to confident evaluation
- Scalable Webflow setup kept layouts consistent across the site and made future updates easier to manage
- CMS-powered page templates gave SMAVOO’s team editorial control, letting them expand product and solution pages independently
- Research-driven product concepts helped SMAVOO compare possible directions for the platform’s future product experience
Review
{{review}}
Our approach
Strong results start with open dialogue. At every stage, we work closely with the client’s team, running workshops, gathering feedback, and refining ideas through multiple iterations. If your product needs the same level of care, contact us — and we’ll help turn complexity into an experience people can understand, trust, and use with confidence.
{{approach}}
5.0
“We started working with Halo to build a website tailored to our tech niche. From the beginning, we were looking for a partner who could help us clarify what we really needed and bring our vision to life with the right structure and expertise. What stood out the most was how flexible and thoughtful the team at Halo was. They took the time to understand our needs and made sure we felt heard at every step.”
.webp)
