Handle
Refreshing a campus-native brand and app for an instant delivery startup
About the project
Handle is an instant delivery startup founded at the University of Southern California, built for college campuses to help students access snacks and drinks quickly.
Using electric bikes and a student-run workforce across California and Oregon, it operates a fast, on-demand delivery network that offers snacks, beverages, ice cream, and more around universities.
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Challenge
When Handle approached our team, they already had a brand and a live app, however, the experience felt cluttered and outdated. We were brought in to reimagine the brand into a youthful, vibrant identity and extend it into a refined, highly usable mobile app experience.
Our process
Since students expect ease and immediacy from apps they use, clarity and usability were our guiding values. Building on Handle’s existing assets, we broke from familiar student-product conventions to shape a distinctive visual identity, carrying it consistently across product and investor materials.
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Results
- Refreshed brand identity brought Handle a youthful, friendly presence, instantly recognizable across every touchpoint on campus
- User-friendly mobile UI made fast ordering effortless for students
- Investor-ready pitch deck supporting Handle’s fundraising narrative, with the startup later reaching over $1.6M in total funding
- Scalable design foundation powered Handle’s expansion across new campuses, features, and future updates
Our approach
Strong results start with open dialogue. At every stage, we work closely with the client’s team, running workshops, gathering feedback, and refining ideas through multiple iterations. If your product needs the same level of care, contact us — and we’ll help turn complexity into an experience people can understand, trust, and use with confidence.
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