Bringing fresh air to Mealivery design for a juicy look that sticks in the user's mind
A combination of easy functionality and user-centric design is just an app away
Mealivery is the app that’s changing grocery delivery by focusing on quality, convenience, and a personal touch. This platform grants users access to fresh, handpicked ingredients from favorite local markets with prices that can be seen right on the display.
It’s easy to schedule deliveries directly through the app so that customers can plan meals around their lives. With the real-time tracking feature, users can even see the courier’s journey from market to doorstep, ensuring peace of mind with every order.
Capturing attention with a double-meaning logo
For the logotype, we chose the letter “M,” which kicks off the name and doubles as a twisty road from the market straight to your door. It is a mini-map of the journey groceries take to reach users, showcasing the main gig — getting fresh stuff to customers’ doorstep easy and fast.
The design blends the lines of the “M” into the twists and turns, with visual accents that mimic motion. Our designers used rounded corners to show smooth movement and demonstrate that this delivery service is always on the go to serve clients better.
With this gentle logo design, we tried to represent a quick delivery service that smoothly integrates into daily life.
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Creating a dynamic experience that sticks in mind
We chose the splash of red as the main color to make users think of dynamism, energy, and appetite. To complement this dominant hue, we’ve woven in contrasts of midnight black and smoky gray, creating a visual feast that’s as sophisticated as it is inviting.
The typography, featuring the Suisse Int’l font, is the cherry on top. It offers a clean, modern aesthetic that complements our bold color scheme. This choice makes everything clear and easy to understand, keeping the core message always loud.
With an eye-catching palette and design driven by clarity, we made this website pop out among its competitors.
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Delivering freshness with a bright identity
For the brand identity, we found inspiration in movement and direction. So, we came up with this neat stripe pattern that shows the direction deliveries take from the market to the doorstep. It reminds users of the trip groceries are on, making sure they land fresh and fast.
And when we showed off food on the website, we went all out with high-quality photos that made customers reach out and take a bite. Through photos and stripes, our designers demonstrated this product is serious about bringing its customers the VERY BEST.
Every stripe in our design and every pic we share is Mealivery in action: fresh, fast, and right to your door.
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