Creating a mobile meeting app that makes talking easier — and closer
About the project
Familiar is an internal Halo Lab initiative designed to help families and couples strengthen their communication through structured conversations. It provides tools for organizing regular meetings, sharing thoughts, and resolving conflicts in a positive way.
The app guides partners through icebreakers, conversation templates, mood check-ins, and progress tracking to encourage open dialogue and emotional awareness. In such a way, it aims to help families build trust, understanding, and long-term relationship health.
Challenge
Our goal was to build an app that makes family communication effortless, structured, and emotionally engaging — helping couples and families understand each other better. The main challenge was translating a sensitive, human-centered concept into a functional mobile product for everyday use.
Our process
We took the product from initial concept through design, development, and QA — and are still working toward delivering a cohesive and intuitive mobile experience.
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Results
The project resulted in a design foundation that laid the groundwork for a mobile product, transforming an inherently difficult activity into a low-pressure format. Through research, iterative design, and ongoing development, the team is moving toward its main goal — turning the concept of “family meetings” into an emotionally supportive, easy-to-use tool.
Our approach
We built every screen and interaction to lower the barrier to starting a conversation, prioritizing warmth and user comfort with clear guidance.
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When your branding and positioning are clear, your business shapes perception, builds trust, and drives growth. That said, a strong identity creates an emotional connection with the audience, making you memorable, recognizable, and impossible to ignore.
But without this, the opposite happens. So, no matter your needs, be it launching a new business or refreshing an existing one, investing in branding services ensures you stand out in a crowded market and attract the right audience.

Deliverables
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01 Discovery & research
We analyzed competitors across couples therapy apps, communication tools, calendar apps, and coaching platforms to map engagement models. A PRD defined the six-stage meeting flow, user roles, and assumptions shaping the MVP scope.
Deliverables
- Competitor analysis
- Early user research
- Product requirements doc
02 Branding
We shaped the visual identity around emotional warmth and openness as central principles. Our designers defined a vivid color palette, clean typography, iconography, and supporting brand elements that feel calm and approachable.
Deliverables
- 2 brand identity concepts
- Visual identity system
03 UX/UI and web design
We wireframed and created screens for the app flow, covering onboarding, the meeting flow, and settings, with a two-user model at its core. A responsive landing page was designed alongside to introduce the product clearly to new audiences.
Deliverables
- 50+ app screens
- User flow mapping
- Landing page design
04 Product development & QA
Using React Native and Expo, we're developing a cross-platform app backed by Supabase, with on-device voice recognition and local storage. QA covers end-to-end tests across registration, onboarding, the meeting flow, and edge scenarios.
Deliverables
- iOS and Android builds
- On-device voice recognition
- GitHub & CI/CD setup
Team
A cross-functional team worked in close sync, continuously adapting to new insights from classroom trials and robot behavior.
- 1 Project Manager
- 2 Brand Designers
- 2 UI/UX Designers
- 2 Web Designers
- 1 Front-end Developer
- 1 Back-end Developer
- 1 QA Engineer
Technologies
Our stack supported offline interaction, hardware communication, scalable content management, and smooth cross-platform UI.
Team
Through open communication and collaborative problem-solving, our cross-functional team translated delicate relational dynamics into an easy-to-navigate mobile experience.
- 1 PM
- 3 UX/UI Designers
- 1 Brand Designer
- 1 Copywriter
- 2 Front-End Developers
- 1 QA Specialist
Technologies
Our comprehensive tech stack included design and cross-platform development tools, cloud-based backend services, and automated deployment workflows to build and iterate on the app efficiently.
Figma · React Native · Supabase · Expo · GitHub



