Relationship
Link to Industry
UX/UI design
Link to Service
Website design
Link to Service
Product development
Link to Service
Familiar2

Creating a mobile meeting app that makes talking easier — and closer

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Relationship
Link to Industry
2025–2026

About the project

Familiar is an internal Halo Lab initiative designed to help families and couples strengthen their communication through structured conversations. It provides tools for organizing regular meetings, sharing thoughts, and resolving conflicts in a positive way.

The app guides partners through icebreakers, conversation templates, mood check-ins, and progress tracking to encourage open dialogue and emotional awareness. In such a way, it aims to help families build trust, understanding, and long-term relationship health.

Services
Branding
UX/UI design
Website design
Product development

Challenge

Our goal was to build an app that makes family communication effortless, structured, and emotionally engaging — helping couples and families understand each other better. The main challenge was translating a sensitive, human-centered concept into a functional mobile product for everyday use.

Our process

We took the product from initial concept through design, development, and QA — and are still working toward delivering a cohesive and intuitive mobile experience.

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Results

The project resulted in a design foundation that laid the groundwork for a mobile product, transforming an inherently difficult activity into a low-pressure format. Through research, iterative design, and ongoing development, the team is moving toward its main goal — turning the concept of “family meetings” into an emotionally supportive, easy-to-use tool.

Our approach

We built every screen and interaction to lower the barrier to starting a conversation, prioritizing warmth and user comfort with clear guidance.

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Julia Shumanova
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01 Discovery & research

We analyzed competitors across couples therapy apps, communication tools, calendar apps, and coaching platforms to map engagement models. A PRD defined the six-stage meeting flow, user roles, and assumptions shaping the MVP scope.

Deliverables

  • Competitor analysis
  • Early user research
  • Product requirements doc

02 Branding

We shaped the visual identity around emotional warmth and openness as central principles. Our designers defined a vivid color palette, clean typography, iconography, and supporting brand elements that feel calm and approachable.

Deliverables

  • 2 brand identity concepts
  • Visual identity system

03 UX/UI and web design

We wireframed and created screens for the app flow, covering onboarding, the meeting flow, and settings, with a two-user model at its core. A responsive landing page was designed alongside to introduce the product clearly to new audiences.

Deliverables

  • 50+ app screens
  • User flow mapping
  • Landing page design

04 Product development & QA

Using React Native and Expo, we're developing a cross-platform app backed by Supabase, with on-device voice recognition and local storage. QA covers end-to-end tests across registration, onboarding, the meeting flow, and edge scenarios.

Deliverables

  • iOS and Android builds
  • On-device voice recognition
  • GitHub & CI/CD setup

Team

A cross-functional team worked in close sync, continuously adapting to new insights from classroom trials and robot behavior.

  • 1 Project Manager
  • 2 Brand Designers
  • 2 UI/UX Designers
  • 2 Web Designers
  • 1 Front-end Developer
  • 1 Back-end Developer
  • 1 QA Engineer

Technologies

Our stack supported offline interaction, hardware communication, scalable content management, and smooth cross-platform UI.

Team

Through open communication and collaborative problem-solving, our cross-functional team translated delicate relational dynamics into an easy-to-navigate mobile experience.

  • 1 PM
  • 3 UX/UI Designers
  • 1 Brand Designer
  • 1 Copywriter
  • 2 Front-End Developers
  • 1 QA Specialist

Technologies

Our comprehensive tech stack included design and cross-platform development tools, cloud-based backend services, and automated deployment workflows to build and iterate on the app efficiently.

Figma · React Native · Supabase · Expo · GitHub