CoachVikram & Company
Making executive presence coaching clearer through digital design
A science-based executive coaching platform helping senior leaders strengthen their executive presence
About the project
For senior leaders, how they communicate, connect with others, and carry authority can shape how their leadership is perceived. Knowing this, CoachVikram & Company trains senior leaders across India, the U.S., and Canada to build an influential, credible executive presence. Drawing on behavioral science and organizational psychology, the company equips leaders to strengthen trust, credibility, and influence in high-stakes situations.
Their approach is built around a proprietary executive presence model that focuses on three core behaviors: Focus, Warmth, and Power. Together, they form a set of skills enabling leaders to hold attention, build connection, and carry authority in any setting. Among the leaders it has worked with are executives from global organizations including Google, McKinsey, KPMG, and TEDx.
Challenge
CoachVikram & Company had spent two decades validating its executive presence model, yet the existing app offered a visually outdated assessment experience, undermining user engagement, and the website failed to reflect the depth of its science-backed methodology. The team approached us to redesign the digital product and website that would clearly convey its expertise and strengthen credibility.
Our process
Building on clarity and expertise as guiding principles, we designed and built a digital experience that captured the company’s leadership philosophy, bringing consistency and clarity to every touchpoint.
Product design
We designed the product around clarity and ease of use, translating a science-based executive presence model into an intuitive assessment experience, personalized results, and actionable guidance.
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Website redesign
A leadership coaching brand is judged on credibility, so the website had to earn trust before explaining anything. We turned its layered model into a story visitors could explore, understand, and follow.
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Website development
Once the designs were approved, we built them out as a responsive website the client could update and maintain with confidence.
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Results
- Strategic interface design represented the behavioral science approach in a clear, engaging way
- Dashboard with scored behaviors and improvement guidance replaced static PDF reports, giving leaders a clearer view of their results
- Interactive assessment platform offered a personalized experience and tailored program recommendations
- Intuitive website structure created a clearer path from initial discovery to proof points and action
- Responsive Webflow site build enabled the client to manage and update the website independently
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Our approach
Strong results start with open dialogue. At every stage, we work closely with the client’s team, running workshops, gathering feedback, and refining ideas through multiple iterations. If your product needs the same level of care, contact us — and we’ll help turn complexity into an experience people can understand, trust, and use with confidence.
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5.0
“Halo Lab’s creativity and execution were impressive. Based on their research, they made a series of recommendations. The aesthetic and brand implementation were fantastic. They exceeded our expectations.”
