
The Variable
The core business idea of bricr is providing a complete all-in-one suite to real estate professionals, investors, brokers, municipals, housing developers, and corporations. With that in mind, they developed a state-of-the-art, customer-centric solution to unleash the market potential for real estate owners, buyers, and tenants. The only thing they lacked was a fitting brand identity that would help them achieve their goals, and that’s where we came in.
TIME FRAME:
1 MONTHThe company’s name "bricr" is an allusion to bricrs since they deal with the real estate and construction industries. And so, the client made it clear they want a direct approach to their branding — to be seen as an exceptionally modern-looking SaaS brand that will sell worldwide. Therefore, the new identity and website had to exude strength, reliability, and trustworthiness while avoiding fluff and softness.
We have created a comprehensive brand identity along with the website, communicating class, focus, and out-of-the-box thinking. The new robust-looking logo is associated with networking and construction, while the clean cobalt-blue-and-white color scheme underlines the company’s no-nonsense approach to making business. The client was more than happy to accept and adopt our idea.
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“Halo Lab delivered a unique and original design that makes my company stand out from the competition — they didn’t provide a template-based design or something trendy. Their development is world-class and perfection itself.”