The Variable
Branding for impact: How we revamped the AIG Investments Platform
2022
INDUSTRY: Arts, Entertainment & Music, SAAS
About the project
Project overview
AIG Investments is a high-tech platform that seeks to broaden modern art and popularize NFT culture, particularly among people in their twenties. To provide a wide range of unique digital masterpieces to young collectors, AIG Investments has established partnerships and collaborations with various artists and galleries. But gaining a young tech-savvy audience required a novel branding & design approach — and at this stage, Halo Lab wholeheartedly dived into the game.
Services we provided:
Branding UX/UI design Webflow
TIME FRAME:
2 monthSolution
The result
Our team gave our best to create a trustworthy and reliable image for the AIG Investments platform. With this goal in mind, we created a user-friendly interface and paid close attention to aesthetic details. Our designers incorporated circular shapes and vibrant 3D art pieces at the top of the page, decorating the footer with eccentric cyan, lemon, and cherry colors to add contrast against a gray background. The purpose of these solutions was to catch the viewer’s eye, provide an intuitive UX, and motivate young adults to invest in modern digital art.
OTHER WORKS
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Our clients say
“Halo Lab delivered a unique and original design that makes my company stand out from the competition — they didn’t provide a template-based design or something trendy. Their development is world-class and perfection itself.”
