Rebranding services

Step into your next brand chapter with a full makeover and a “zag” growth strategy

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Trusted by 300+ global clients

3 main rebranding challenges
holding you back

Outgrown identity

Your brand has grown, but the identity no longer reflects who you are now.

Loss of recognition

Loss of recognition

An unstructured refresh can dilute recognition and weaken long-term trust.

Slow execution

Slow execution

Long rebranding cycles delay launches, block go-to-market, and slow growth.

5.0
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“All projects in which we’ve involved Halo Lab have been great successes, but their leadership on our brand refresh is worth highlighting.”

Peter Hedlund
SVP of marketing, HomeQ
5.0
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“We’ve had feedback from users, investors, and employees, and everyone has said that Halo Lab did a fantastic job with the branding.”

Greg Wheeler
Co-founder & CEO, Ditto
5.0
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“We’re proud of their branding services. They not only do what we tell them but also make suggestions to help us improve our offerings.”

Dimitri Lubaschevski
CEO, DAS24 Services GmbH
How we work

Our process for boosting
your growth

1
Kick-off & Insights

Start with a strategy call to audit your current brand, uncover gaps, and define what works and what holds you back before moving forward with the rebrand.

3–4 Days

Audit & insights

2
Rebranding Strategy
Using audit insights, we redefine your positioning, messaging, and strategic direction — aligning your brand with today’s goals, audience, and market dynamics.

6–8 Days

Strategy & positioning

3
Brand identity
Next, we explore several rebranding directions, showing how your brand can evolve visually and verbally while staying recognizable to your audience.

3–4 Days

Brand identity concepts

4
Logo concepts
Once the right direction is validated, we turn it into a complete identity system — from logo and color palette to visual style and brand personality built to last.

3–4 Days

Logo ideas & sketches

5
Go-live release
Finally, we prepare your brand for launch with clear guidelines and assets, ensuring a smooth transition across teams, channels, and customer touchpoints.

20–25 Days

Guidelines & brand kit

You are here
Top 1%

Kick-off & Insights

1

Rebranding Strategy

2

Brand identity

3

Logo concepts

4

Go-live release

5
Our key advantages

6 reasons why clients
choose Halo Lab

100+ verified
love letters

5.0
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“Halo Lab is very organized in planning to achieve the goals within the set deadlines. We feel they were part of our internal team project.”

Alvaro Araujo
Founder & CEO, Relocate Now
5.0
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“Their experts have a very diverse range of skills and always find a solution to exposed issues. The communication process was clear.”

Saidou Soumare
CTO, Vehicle Operation Platform
5.0
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“During the collaboration, Halo Lab prioritized our people, always taking into account our input and ideas and giving all team members a voice.”

Justin Lopez
Demand Generation Manager, WeSpire
5.0
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“The Halo Lab team unified branding across our patients’ app, showcasing professionalism, convenience, and consistency.”

Mario Zusag
CTO, nyra health
5.0
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“Halo recreated our existing portal with a modern and beautiful experience, greatly increasing usability and delight for the end user.”

Steve Chapman
VP Marketing, NCF
5.0
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“Halo Lab is brilliant. We were impressed with their timely delivery, cost-effectiveness, and the people who knew what they were doing!”

Sarthak Sharma
Digital Marketing, Glenveagh Properties
5.0
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“The value we get from Halo Lab and their quality designs sets them apart from others. They are the right mix of price, talent, and style.”

Marshall Haas
CEO & Co-Founder, Need/Want
5.0
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“We gave the Halo Lab team a chance, and we immediately knew they were the ones we wanted to work with.”

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David Matthews
CEO, Dotcal
5.0
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“The Halo Lab work pleasantly surprised us, and bringing in their professional design team has been a worthy investment for us.”

Rohit Das
CEO, Vondy
5.0
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“When collaborating with Halo Lab, we felt that communication was straightforward and that the deliverables fit what we expected.”

Hanna Retana
Marketing specialist, Umso
5.0
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“Halo Lab has helped us with a rebrand and defined a new name, logo, and color palette. We’ve had a great experience working with them.”

Ahmed S.
CTO, Spotbills

12 years

We’ve built one of the most trusted agencies

150+

Specialists in design, engineering & product management

78%

Clients who come back for another project

Success breeds success

Ready for your brand transformation?

Let’s talk about how we can give your business a fresh identity that resonates with your market and fuels real growth.
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