Relocate Now — a memorable brand story inspired by home
All-in-one solution for stress-free global moves where no detail is ever overlooked
Relocate Now is a spin-off of Portuguese advisory firm Westonbridge, built to simplify international relocation into a single managed service. Its in-house team of law, tax, and accounting specialists handles paperwork, housing, and even pet transport so clients can move countries hands-free.
The service is built around end-to-end accountability: one team owns the move from first inquiry to final unpacking. Clients get a single point of contact across visas, housing search, banking setup, pet transport, and the dozens of small administrative steps in between.
- 4
Supported countries - 2,600+
Active service subscriptions
Challenge
Cross-border relocation is fragmented by nature — paperwork, legal hurdles, and housing rarely sit in one place. Relocate Now needed a brand and site that could carry the emotional weight of a major move while signaling the reliability of the advisory firm behind it.
A brand that brings the warmth of home
Taking the research insights into account, we decided to create a loyal branding image by building emotional connections through personal stories and unique illustrations. The main idea was to engage with the audience.
Our designers shaped identity, focusing on care, reliability, and creating a positive experience for everyone making a big move. To resonate with the industry, we honed in on familiar elements like cozy home imagery.
Two creative takes on the relocation industry
We designed this idea to make the moving feel positive and welcoming. The brand elements use house-like shapes that hold photos, turning them into something familiar and fresh. For the client, it was love at first sight.
This concept focused on the idea that moving can be calm and smooth yet still filled with the thrill of new adventures. We played with simpler shapes for the photos, making them more flexible so everything just falls into place.
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A wordmark that’s always on the move
The main request was a standout wordmark, so that’s where we put our focus and efforts. Designers came up with five different concepts, but the one that made the most sense among them featured a stepping “R” letter.
Such a little detail beautifully captures the idea of movement and change, while a slab serif font gives a playful vibe to the first letter. This logo became a favorite right away, but to perfect it, we added a bit more tilt in the “R.”
Bold branding ideas with a trustworthy twist
One of the main challenges our team faced was finding the right mix of energy, stability, and trust. We needed to create an identity that felt vibrant but also gave off that reliable, confident vibe that defines the company.
To do this, we experimented with different shapes, colors, and fonts, testing how they worked together in the overall style. The result is a brand book that perfectly captures the balance between boldness and dependability.
We wanted to break away from the typical brand book approach and instead focus on capturing the emotional essence of the identity.
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Winning trust through web design strategy
On the website, our designers showed what sets this company apart, presented its services, and listed relocation stages. These are meant to build trust with visitors, helping them feel confident about taking the next step.
We also used storytelling to draw users in, gradually introducing them to the website and what it offers. With examples, stats, and cool features, we made sure people know they’re making the right choice with Recolate Now.
Putting the focus on a website that connects
This concept uses big, bold headlines, happy photos, and clear calls to action, all paired with a warm, inviting color scheme for an engaging vibe. To mix things up and keep it fun for the user, we added a house-shaped section.
Another concept goes for a cleaner look. The main idea is a central axis that organizes all the content, giving the site a sense of movement. The second section acts as a nudge, helping users intuitively take the next step.
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Every scroll brings more to discover
For a friendly touch, we drew inspiration from angled branding elements. Our designers bring that by creating animations where house shapes gently rotate as users scroll, making the whole experience feel dynamic and welcoming.
With interactive details, we wanted to make the navigation smooth while keeping the unique style. These subtle movements helped maintain storytelling throughout the website, encouraging users to scroll all the way to the end.
Custom solutions with future focus in mind
We built the website from the ground up using Webflow, making sure every design detail was spot on. Our developers tailored everything to fit the client’s needs, so the final result looks great and works exactly how it should.
To make the whole experience more engaging, we brought to life some custom touches, like animations and interactive features. A key element was the Google Maps block, integrated with future expansion in mind.
We were tasked with turning the design into a fully functional site, styled and tailored to exact specifications — and we nailed it.
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Step-by-step documentation for easy updates
To provide smooth content management, we added detailed comments to each CMS block in the admin panel. These notes make it easier to understand and update the site, providing clear guidance every step of the way.
We also fully configured one page in the CMS as a complete example, demonstrating how to use the admin panel effectively. This page serves as a hands-on guide, helping to navigate and manage the site with confidence.
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Halo Lab is very organized and methodical in their planning, ensuring goals are met within established deadlines, even when additional features or software customizations are involved. Communication was easy and valuable, making them feel like a part of our internal team project. They exceeded our expectations!
