Redefining brand identity for an AI-powered ear-worn health platform
About the project
OmniBuds is the world’s first ear-worn AI/ML platform for real-time physiological monitoring, born from pioneering research at Bell Labs. The ear’s proximity to major arteries makes it a uniquely powerful sensing point, delivering continuous physiological data with a depth of precision no consumer wearable has reached before.
Powered by advanced biosensors and refined machine learning, it continuously measures five vital signs: heart rate (and heart rate variability), respiration rate, blood oxygen saturation, temperature, and blood pressure. Hypertension and cardiovascular sensing are the primary use cases, with the same intelligence extending into domains most health technologies rarely reach: elite sports performance, military readiness, workplace wellness, sleep research, and broader clinical monitoring — all from a single, unobtrusive device.
Challenge
As OmniBuds evolved from a research prototype into a commercial product, the stakes grew significantly, demanding a brand equal to the ambition and technological depth. The creative-first approach that defined our first collaboration had already proven its worth — they returned to push that further, rebuilding the visual language and claiming their position as a frontrunner in clinical-grade wearables.
Our process
We redefined OmniBuds’ brand identity, forging a visual language bold enough to match the platform’s ambition and precise enough to earn trust across every industry it serves.
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Results
- Crafted a distinctive visual identity that stands apart from clinical medtech norms while retaining credibility in clinical settings
- Established OmniBuds as an independent commercial brand, cleanly separated from its Bell Labs research origins
- Built a flexible system designed to travel across every vertical the platform serves — from cardiovascular care to elite sports and military readiness
- Delivered a complete brand book and multi-format asset library, ready for immediate web, app, and marketing rollout
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Our approach
From the outset, we sought an uncommon creative direction to translate the platform’s complexity into a visual language resonant with clinical stakeholders and everyday users.
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“Halo Lab has been a cornerstone of OmniBuds from the very beginning. I deeply value the way they listen, learn, adapt, and consistently deliver best-in-class work — whether in design, product thinking, or system execution. More importantly, I have always seen Halo as an extension of our own team, not simply a partner. Their engagement, passion, and diligence have been instrumental in shaping OmniBuds, and that commitment continues to set them apart.”
“The team has delivered everything on time and has been very responsive and accommodating. Their passion for the project has stood out.”
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01 · Discovery & research
We mapped the medtech landscape through competitor analysis to define OmniBuds' position among clinical and consumer players and where it holds a clear edge. This clarified core audiences: investors, health providers, and wellness-focused users.
Deliverables
- 4 competitors analyzed
- 3 TA segments defined
- Conceptual moodboard
02 · Brand identity
Avoiding the clinical aesthetics that dominate medtech, we built a signature visual identity with burgundy, yellow, and terracotta color accents. Lifestyle imagery of everyday earbud wearers balanced innovation with genuine approachability.
Deliverables
- 3 brand identity concepts
- Color & typography systems
- Brand kit
03 · Logo design
Guided by the platform's vision of invisible yet profound health awareness, our team crafted a minimalist but evocative logo. We united sound waves, earbud silhouettes, and heartbeat patterns in a single mark to bridge audio and health tracking.
Deliverables
- 4 logo concepts
- Logomark & wordmark
04 · Brand guidelines & delivery
To empower the brand to scale with confidence, we compiled a complete brand book covering color, typography, photography style, and graphic system. All assets were delivered in multiple formats for immediate web, app, and marketing use.
Deliverables
- Brand guidelines
- Logo assets
Team
A cross-functional team worked in close sync, continuously adapting to new insights from classroom trials and robot behavior.
- 1 Project Manager
- 2 Brand Designers
- 2 UI/UX Designers
- 2 Web Designers
- 1 Front-end Developer
- 1 Back-end Developer
- 1 QA Engineer
Technologies
Our stack supported offline interaction, hardware communication, scalable content management, and smooth cross-platform UI.
Team
- 1 Project Manager
- 2 Brand Designers
Technologies
