E-commerce design starts at the product page, because that is where the decision gets made and where most of the traffic lands. Category logic, search, basket, and checkout all exist to get a shopper there and then stay out of the way.
Halo Lab designs retail sites around that path — catalogue structure a customer can navigate, product pages that answer objections before they form, and a checkout stripped back to what the purchase actually requires. Speed and phone behaviour are treated as design decisions, not afterthoughts.
3 main challenges holding back your growth
Outgrown identity
Your company has grown, but the brand no longer reflects scale or direction.
Outgrown identity
Your company has grown, but the brand no longer reflects scale or direction.
Outgrown identity
Your company has grown, but the brand no longer reflects scale or direction.
Products stay hidden
Category and filtering logic hides the product a customer came to buy.
Checkout drops off
Shoppers abandon the basket where the flow asks for another extra step.
Mobile feels secondary
Most traffic arrives by phone and meets a desktop layout squeezed down.
“All projects in which we’ve involved Halo Lab have been great successes, but their leadership on our brand refresh is worth highlighting.”
“We’ve had feedback from users, investors, and employees, and everyone has said that Halo Lab did a fantastic job with the branding.”
“We’re proud of their branding services. They not only do what we tell them but also make suggestions to help us improve our offerings.”
What we deliver
E-commerce web design from
first click to repeat order
Catalogue & Navigation Design
Category structure and menus built so a shopper reaches the right shelf in two steps.
Product Page Design
Imagery, specification, delivery, and returns arranged to answer objections before they form.
Search & Filtering
Filters modelled on how customers actually narrow a catalogue, not on your database schema.
Basket & Checkout Flow
Every field, step, and payment option reviewed against the abandonment it causes.
Mobile-First Layouts
Designed for the phone first, where most retail traffic and most drop-off happens.
Merchandising & Promotions
Bundles, offers, and cross-sells placed where they lift order value without clutter.
Performance & SEO
Core Web Vitals optimised and category-level SEO structured — shoppers find you first.
Design System
Reusable component library delivered — your team ships new pages without a redesign.
Our most ambitious work
How we work
Our process for your
e-commerce web design
Start with a strategy call where we align on your goals, challenges, and priorities, and set a clear direction for the entire branding process.
3–4 Days
Research & analysis
Discovery & Positioning
We review the catalogue, customer segments, and current drop-off points, then set what the store has to do differently.
3–5 Days Positioning map
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Information Architecture
We define the category tree, filter logic, and navigation — how a shopper gets from landing to product decided before design begins.
3–5 Days Site architecture
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UI Design
We design category, product, basket, and checkout screens in Figma — mobile layouts first, desktop after.
1–2 Weeks UI designs
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Development & QA
We build and test — payments, Core Web Vitals, cross-browser, responsive, and catalogue setup all completed before launch.
1–2 Weeks QA report
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Launch & Handoff
We launch, configure analytics and conversion tracking, and hand off a design system your merchandising team publishes from.
1–2 Days Site launch
Start with a strategy call where we align on your goals, challenges, and priorities, and set a clear direction for the entire branding process.
3–4 Days
Research & analysis
Industries we serve
Website design services for
diverse organisations
Healthcare
Web design for hospitals, clinics, and health systems.
Financial Services
Web design for banks, insurance firms, and financial platforms.
Logistics
Web design for logistics, transport, and supply chain companies.
Real Estate
Web design for property developers, agents, and management firms.
Education
Web design for schools, universities, and e-learning platforms.
Web3 & Blockchain
Web design for Web3 startups and blockchain-based products.
Wellness/Fitness
Web design for wellness brands, gyms, and fitness studios.
Information Technology
Web design for tech companies, software products, and platforms.
6 reasons why clients
choose Halo Lab
Team with industry depth
Strategy before design
Custom-only approach
Expertise for complex needs
Clear, collaborative process
Flexible value for any budget
100+ verified
love letters
“Halo Lab is very organized in planning to achieve the goals within the set deadlines. We feel they were part of our internal team project.”
“Their experts have a very diverse range of skills and always find a solution to exposed issues. The communication process was clear.”
“During the collaboration, Halo Lab prioritized our people, always taking into account our input and ideas and giving all team members a voice.”
“The Halo Lab team unified branding across our patients’ app, showcasing professionalism, convenience, and consistency.”
“Halo recreated our existing portal with a modern and beautiful experience, greatly increasing usability and delight for the end user.”
“Halo Lab is brilliant. We were impressed with their timely delivery, cost-effectiveness, and the people who knew what they were doing!”
“The value we get from Halo Lab and their quality designs sets them apart from others. They are the right mix of price, talent, and style.”
“We gave the Halo Lab team a chance, and we immediately knew they were the ones we wanted to work with.”
“The Halo Lab work pleasantly surprised us, and bringing in their professional design team has been a worthy investment for us.”
“When collaborating with Halo Lab, we felt that communication was straightforward and that the deliverables fit what we expected.”
“Halo Lab has helped us with a rebrand and defined a new name, logo, and color palette. We’ve had a great experience working with them.”
12 years
We’ve built one of the most trusted agencies
150+
Specialists in design, engineering & product management
78%
Returning clients in Europe & North America
FAQ
Why invest in branding services?
Why invest in branding services?
What does e-commerce web design include?
Catalogue and navigation design, category and product page design, search and filtering, basket and checkout flow, mobile-first layouts, merchandising placement, Core Web Vitals optimisation, SEO structure, and a design system handoff for your team.
How do you reduce checkout abandonment?
We audit the current flow step by step, remove fields the purchase does not need, surface delivery cost and returns policy early, and add the payment options your customers expect before they reach the final screen.
Which platforms do you design for?
Shopify, WooCommerce, Webflow, and custom builds. The design work is platform-aware from the start, so component structure and template logic match what the platform can actually deliver.
How long does e-commerce web design take?
Most store projects run 8 to 14 weeks from discovery to launch, depending on catalogue size, how many template types are needed, integrations, and whether product content is being reworked.
Do you design for mobile first?
Yes. Most retail traffic and most abandonment happen on a phone, so layouts, filters, and checkout are designed for the small screen first and expanded to desktop afterwards.
Can you improve product page conversion?
Imagery, specification, delivery detail, reviews, and returns policy are arranged around the objections that stop a purchase. The page is structured to answer them in the order shoppers raise them.
Do you handle product photography or content?
We define the image and content specification a page needs and can produce copy as part of the engagement. Photography is coordinated with your team or a partner studio.
Can you redesign a store without losing rankings?
Yes. Category and product URLs, metadata, and internal linking are mapped before the rebuild, with redirects planned so existing search traffic carries across to the new store.
Can you also develop the store?
Yes. Design and development are delivered by one team — platform build, payment and shipping integrations, CMS or catalogue setup, performance work, and QA before launch.