Building a senior-friendly e-commerce platform for Home Medix
About the project
Home Medix is a healthcare supplier and digital platform specializing in Durable Medical Equipment (DME). Its e-commerce site offers a wide selection of products — from walkers and wheelchairs to nebulizers and oxygen tanks — designed to meet the needs of seniors and patients with mobility or respiratory issues.
Beyond product sales, the platform also provides tools to check insurance coverage, schedule online consultations, and access educational resources. Home Medix combines medical equipment shopping with supportive services to help patients and families navigate care more easily and confidently.
Challenge
Traditional DME purchasing often creates confusion through unclear coverage, limited product clarity, and poor digital experiences. Home Medix needed a modern, senior-friendly e-commerce platform to simplify medical purchasing, provide supportive guidance, and support long-term growth.
Our process
The work followed a structured design process, starting from product foundations and progressing toward a scalable website experience.
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Results
Our work for HomeMedix resulted in a modern e-commerce experience tailored to seniors and caregivers, featuring clear navigation and an accessible design. The platform combines a wide product catalogue with supportive tools, such as insurance coverage checks and online consultations, to make it easier for patients to access essential medical equipment. With a scalable design system and reusable components in place, Home Medix now has a strong digital foundation to expand its catalog, introduce new services, and position itself as a trusted, long-term provider in the DME market.
Our approach
The project was delivered through close collaboration between the design team and client, with iterative reviews guiding decisions across the website.
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01 · Discovery & product structure definition
We analyzed existing DME and healthcare e-commerce platforms to uncover points of confusion and accessibility barriers that lead to user drop-off.
Deliverables
- Accessibility gaps identified
- Information hierarchy defined
02 · Site structure & user journeys
Using the insights, we designed a clear site structure with simplified navigation, categories, and filters to help users quickly understand options.
Deliverables
- Simplified category structure
- Clear purchase decision paths
03 · UX/UI design
We designed product pages with clear hierarchy and scannable layouts to support informed decisions, with space for guidance and reviews.
Deliverables
- 3 design concepts
- Structured product pages
- Scannable content blocks
04 · Scalability & handoff
Our team built a scalable UI system with reusable components and clear documentation to support future expansion and consistent design updates.
Deliverables
- Reusable UI components
- Scalable content structure
- Design documentation
Team
A cross-functional team worked in close sync, continuously adapting to new insights from classroom trials and robot behavior.
- 1 Project Manager
- 2 Brand Designers
- 2 UI/UX Designers
- 2 Web Designers
- 1 Front-end Developer
- 1 Back-end Developer
- 1 QA Engineer
Technologies
Our stack supported offline interaction, hardware communication, scalable content management, and smooth cross-platform UI.
Team
- 1 Project Manager
- 2 UI/UX Designers
- 1 Web Designer
Technologies
