Building a senior-friendly e-commerce platform for Home Medix

Client’s challenges & expectations

Home Medix needed to modernize the way patients access medical equipment and related services. Traditional DME purchasing is often complicated, with unclear insurance coverage, limited product information, and outdated digital experiences that frustrate seniors and caregivers. The challenge was to create a platform that would simplify the buying process, build trust through clear product presentation, and provide supportive tools like consultations and coverage checks.

The client expected a user-friendly e-commerce site tailored to an older audience, with intuitive navigation, accessible design, and features that reduce the stress of managing healthcare needs. At the same time, they looked for a scalable solution that could grow into a reliable, go-to destination for patients and families seeking home medical care.

‍Our approach

1. Discovery & research
   
   • Conducted competitor analysis of major DME providers and healthcare e-commerce platforms
   • Mapped user personas, with a strong focus on seniors and caregivers with limited technical literacy
   • Identified pain points in traditional purchasing flows — from insurance confusion to lack of clear product comparisons
2. UX design
   
   • Created user journeys optimized for simplicity and clarity, ensuring patients and caregivers could find products quickly
   • Designed intuitive navigation with category filters and product detail pages tailored to highlight essential information
   • Integrated support flows, such as insurance coverage checks and consultation scheduling
3. UI design
   • Applied a clean, accessible visual style with larger typography, high-contrast elements, and clear call-to-action buttons for senior usability
   • Created visual consistency across product pages, banners, and resource sections to reinforce trust and professionalism
   • Developed UI components that could be reused for new product categories as the catalog expands
4. E-commerce
   functionality
   • Designed product detail pages with upselling and cross-selling opportunities to guide patient choices
   • Included features for reviews, testimonials, and educational videos to help patients make informed decisions
   • Integrated insurance-related guidance directly into product flows to reduce confusion during checkout
5. Scalability & handoff
   • Built a UI kit and design system to support future development and expansion of the platform
   • Provided detailed documentation and structure to make it easier for HomeMedix’s team to extend and maintain the site

Results

Our work for HomeMedix resulted in a modern e-commerce experience tailored to seniors and caregivers, featuring clear navigation and an accessible design. The platform combines a wide product catalogue with supportive tools, such as insurance coverage checks and online consultations, to make it easier for patients to access essential medical equipment.

1. Business value
   
   • Improved user confidence through accessible design optimized for older audiences
   • Streamlined product discovery with filters, detailed product pages, and cross-selling opportunities
   • Reduced friction in the purchasing journey by integrating insurance guidance and consultation features
   • A scalable design system that supports future expansion of the product catalog and digital services
   • A stronger foundation for HomeMedix to position itself as a trusted provider in the DME market

‍