Halo Lab’s approach to headless development starts with the content model — content types, relationships, and delivery requirements defined before any CMS platform or frontend framework is selected.
We build headless architectures on Contentful, Sanity, Strapi, and custom API backends — with a Next.js or React frontend consuming content via API, giving your team full control of both the authoring experience and the presentation layer across every channel.
3 main challenges holding back your growth
Outgrown identity
Your company has grown, but the brand no longer reflects scale or direction.
Outgrown identity
Your company has grown, but the brand no longer reflects scale or direction.
Outgrown identity
Your company has grown, but the brand no longer reflects scale or direction.
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Content locked to one frontend
Monolithic CMS ties content to one template — reuse across channels is impossible.
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CMS limits frontend
CMS dictates what the frontend can do — performance and design choices constrained.
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Slow publishing and deployments
Content updates trigger full rebuilds — editorial and engineering cycles coupled.
“All projects in which we’ve involved Halo Lab have been great successes, but their leadership on our brand refresh is worth highlighting.”
“We’ve had feedback from users, investors, and employees, and everyone has said that Halo Lab did a fantastic job with the branding.”
“We’re proud of their branding services. They not only do what we tell them but also make suggestions to help us improve our offerings.”
What we deliver
Headless development from
content model to frontend
Content Model
Content types, relationships, and delivery requirements defined before platform selection begins.
CMS Setup
Headless CMS configured — Contentful, Sanity, Strapi, or custom — with schema, roles, and workflows.
API Layer
Content delivery API built and documented — REST or GraphQL endpoints for every frontend consumer.
Frontend Build
Next.js or React frontend consuming content via API — SSG, SSR, or ISR configured for your use case.
Preview & Drafts
Draft preview configured — editors see content changes in context before publishing to production.
Multi-Channel Delivery
One content API serving web, mobile, and other frontends — content authored once, delivered everywhere.
Migration
Content migrated from existing CMS — mapping, transformation, and import validated before go-live.
Technical Handoff
Content model documentation, API reference, and handoff for your editorial and engineering teams.
Our most ambitious work
How we work
Our process for your
headless development
Start with a strategy call where we align on your goals, challenges, and priorities, and set a clear direction for the entire branding process.
3–4 Days
Research & analysis
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Content Model & Platform
We define content types, relationships, and delivery requirements — then select the CMS platform and frontend framework that fit your editorial workflow.
2–3 Days Content model
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CMS Setup & Schema
We configure the headless CMS — schema, content types, editorial roles, preview environments, and API access set up before frontend build begins.
2–3 Days CMS configured
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Frontend Development
We build the Next.js or React frontend — consuming content via API, with SSG, SSR, or ISR rendering strategy configured for your traffic model.
3–6 Weeks Frontend build
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Migration & QA
Existing content migrated, mapped, and validated. Editorial preview, draft flows, and cross-channel delivery tested before go-live.
2–3 Days QA report
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Deployment & Handoff
We deploy to production, configure CDN and caching, and hand off content model documentation and editorial guides to your team.
1–2 Days Production deploy
Start with a strategy call where we align on your goals, challenges, and priorities, and set a clear direction for the entire branding process.
3–4 Days
Research & analysis
Industries we serve
Headless development for
diverse products
Healthcare
Headless development for clinical platforms — structured content delivered to patient and staff portals.
Financial Services
Headless development for fintech — regulatory content, product pages, and guides delivered via content API.
Logistics
Headless development for logistics platforms — operational content and documentation served via API.
Real Estate
Headless development for property platforms — listings, guides, and market content delivered multi-channel.
Education
Headless development for EdTech — course content and learning materials structured for multi-channel delivery.
Web3 & Blockchain
Headless development for Web3 — documentation, blog, and product content delivered via API-first CMS.
Wellness/Fitness
Headless development for wellness — content authored once, delivered to web app, mobile, and email.
Information Technology
Headless development for SaaS — product documentation, marketing site, and help centre from one content API.
6 reasons why clients
choose Halo Lab
Team with industry depth
Strategy before design
Custom-only approach
Expertise for complex needs
Clear, collaborative process
Flexible value for any budget
100+ verified
love letters
“Halo Lab is very organized in planning to achieve the goals within the set deadlines. We feel they were part of our internal team project.”
“Their experts have a very diverse range of skills and always find a solution to exposed issues. The communication process was clear.”
“During the collaboration, Halo Lab prioritized our people, always taking into account our input and ideas and giving all team members a voice.”
“The Halo Lab team unified branding across our patients’ app, showcasing professionalism, convenience, and consistency.”
“Halo recreated our existing portal with a modern and beautiful experience, greatly increasing usability and delight for the end user.”
“Halo Lab is brilliant. We were impressed with their timely delivery, cost-effectiveness, and the people who knew what they were doing!”
“The value we get from Halo Lab and their quality designs sets them apart from others. They are the right mix of price, talent, and style.”
“We gave the Halo Lab team a chance, and we immediately knew they were the ones we wanted to work with.”
“The Halo Lab work pleasantly surprised us, and bringing in their professional design team has been a worthy investment for us.”
“When collaborating with Halo Lab, we felt that communication was straightforward and that the deliverables fit what we expected.”
“Halo Lab has helped us with a rebrand and defined a new name, logo, and color palette. We’ve had a great experience working with them.”
12 years
We’ve built one of the most trusted agencies
150+
Specialists in design, engineering & product management
78%
Returning clients in Europe & North America
FAQ
Why invest in branding services?
Why invest in branding services?
What does headless development include?
Content model definition, headless CMS setup, API layer build, Next.js or React frontend development, draft preview configuration, content migration, and engineering and editorial handoff.
Which headless CMS platforms do you use?
Contentful, Sanity, Strapi, and custom API backends. Platform selection is made after the content model is defined — aligned to your team’s editorial workflow, content volume, and delivery requirements.
What’s the difference between headless and traditional CMS?
A traditional CMS controls both content management and presentation. A headless CMS manages content only — delivering it via API to any frontend. This separates editorial and engineering concerns and allows one content source to serve multiple channels.
How long does headless development take?
Most headless builds take 6 to 14 weeks from content model definition to production deployment, depending on content complexity, frontend scope, and whether content migration is included.
Do you handle content migration?
Yes. Existing content is mapped, transformed, and imported into the new headless CMS — with validation checks and rollback options before the migration is committed to production.
Can the same content feed multiple frontends?
Yes. The headless content API serves any consumer — web, mobile app, PWA, email, or third-party system. Content is authored once and delivered to every channel without duplication.
Do you configure preview for editors?
Yes. Draft preview is configured as standard — editors see content changes rendered in context on the live frontend before publishing, without requiring engineering involvement for each preview.
What rendering strategy do you use?
We configure SSG, SSR, or ISR in Next.js based on your content update frequency, traffic volume, and personalisation needs — often combining strategies for different content types within one build.
Do you offer post-launch headless support?
Yes. Ongoing retainers are available — covering new content type development, frontend features, CMS configuration updates, and performance optimisation as your content operation grows.