A beauty brand thoughtfully created to inspire confidence and celebrate natural beauty
Lips Love is aimed at empowering ladies to express their natural beauty through premium lip care products. With thousands of women enhancing their looks with these tools daily, the brand continues to make an impact.
But this company needed an identity truly connected with its audience, emphasizing personality and individuality. Our team came in to create a powerful and striking identity that resonated with the brand’s mission and vision.
The main goal of our client was to build a patient-friendly platform with a positive and stress-free approach. As not every person is a tech guru, it was also crucial to simplify the website’s functionality, creating an intuitive interface with different languages available. Besides, the client put a strong emphasis on data security, as sensitive information about patients’ health must always remain confidential.
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The main goal of our client was to build a patient-friendly platform with a positive and stress-free approach. As not every person is a tech guru, it was also crucial to simplify the website’s functionality, creating an intuitive interface with different languages available. Besides, the client put a strong emphasis on data security, as sensitive information about patients’ health must always remain confidential.
Services we provided
Branding
Web design
Webflow development
TIME FRAME:
2 months
Technologies used
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To verify various hypotheses and to better understand what users wanted, the client conducted A/B testing and, based on this analysis, generated various tasks for us to implement. Some users were directed to the unaltered version of the site, and some would see the new one. One of the intriguing cases involved the testing of website registration methods:
01Through the simple page with a brief registration form and an image of a unit’s exterior.
01Through the simple page with a brief registration form and an image of a unit’s exterior.
To verify various hypotheses and to better understand what users wanted, the client conducted A/B testing and, based on this analysis, generated various tasks for us to implement. Some users were directed to the unaltered version of the site, and some would see the new one. One of the intriguing cases involved the testing of website registration methods:
Results in numbers
Once we had developed the configurator and Mighty Buildings concluded the lengthy closed beta testing, they launched their product publicly, raising $40 Million in Series B Funding. And they haven’t stopped there — during the subsequent funding campaigns, they’ve raised more than $100M from leading investors, including Khosla Ventures and Arctern Ventures.
$40M Raised in series B Funding
$40M Raised in series B Funding
$40M Raised in series B Funding
Redux and Redux-saga
To handle data management, we employed Redux and Redux-saga. The Redux library helps us manage the state of the application in a centralized and predictable manner, while Redux-saga enables us to manage and test side-effects such as data fetching and backend communication.
The combination of these libraries has allowed us to create a robust and maintainable front-end that is capable of handling large amounts of data and state changes.Redux and Redux-saga
Redux and Redux-saga
To handle data management, we employed Redux and Redux-saga. The Redux library helps us manage the state of the application in a centralized and predictable manner, while Redux-saga enables us to manage and test side-effects such as data fetching and backend communication.
The combination of these libraries has allowed us to create a robust and maintainable front-end that is capable of handling large amounts of data and state changes.Redux and Redux-saga
Client’s feedback
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Alex Coo
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