Branding for impact: How we revamped the AIG investments platform

2025

2022

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Modern platform that redefines the way young people engage with modern art and NFTs

AIG Investments is a high-tech project that seeks to broaden modern art and popularize NFT culture. To offer a wide range of digital masterpieces, this platform has established partnerships with various artists and galleries.

However, attracting a young, tech-savvy audience required a fresh and innovative branding and design approach. At this stage, Halo Lab fully immersed itself in the project, bringing our expertise to the forefront.

Industry

Finance

Services

Branding

Web design

Webflow development

Timeline

2 months

Website

aig-investment.com

Solution

The result

Our team gave our best to create a trustworthy and reliable image for the AIG Investments platform. With this goal in mind, we created a user-friendly interface and paid close attention to aesthetic details. Our designers incorporated circular shapes and vibrant 3D art pieces at the top of the page, decorating the footer with eccentric cyan, lemon, and cherry colors to add contrast against a gray background. The purpose of these solutions was to catch the viewer’s eye, provide an intuitive UX, and motivate young adults to invest in modern digital art.

get in touch

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The main goal of our client was to build a patient-friendly platform with a positive and stress-free approach. As not every person is a tech guru, it was also crucial to simplify the website’s functionality, creating an intuitive interface with different languages available. Besides, the client put a strong emphasis on data security, as sensitive information about patients’ health must always remain confidential.

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The main goal of our client was to build a patient-friendly platform with a positive and stress-free approach. As not every person is a tech guru, it was also crucial to simplify the website’s functionality, creating an intuitive interface with different languages available. Besides, the client put a strong emphasis on data security, as sensitive information about patients’ health must always remain confidential.

Services we provided

Branding

Web design

Webflow development

TIME FRAME:

2 months

Technologies used

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To verify various hypotheses and to better understand what users wanted, the client conducted A/B testing and, based on this analysis, generated various tasks for us to implement. Some users were directed to the unaltered version of the site, and some would see the new one. One of the intriguing cases involved the testing of website registration methods:

01Through the simple page with a brief registration form and an image of a unit’s exterior.

01Through the simple page with a brief registration form and an image of a unit’s exterior.

To verify various hypotheses and to better understand what users wanted, the client conducted A/B testing and, based on this analysis, generated various tasks for us to implement. Some users were directed to the unaltered version of the site, and some would see the new one. One of the intriguing cases involved the testing of website registration methods:

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Results in numbers

Once we had developed the configurator and Mighty Buildings concluded the lengthy closed beta testing, they launched their product publicly, raising $40 Million in Series B Funding. And they haven’t stopped there — during the subsequent funding campaigns, they’ve raised more than $100M from leading investors, including Khosla Ventures and Arctern Ventures.

$40M
Raised in series B Funding
$40M
Raised in series B Funding
$40M
Raised in series B Funding

Redux and Redux-saga

To handle data management, we employed Redux and Redux-saga. The Redux library helps us manage the state of the application in a centralized and predictable manner, while Redux-saga enables us to manage and test side-effects such as data fetching and backend communication.

The combination of these libraries has allowed us to create a robust and maintainable front-end that is capable of handling large amounts of data and state changes.Redux and Redux-saga

Redux and Redux-saga

To handle data management, we employed Redux and Redux-saga. The Redux library helps us manage the state of the application in a centralized and predictable manner, while Redux-saga enables us to manage and test side-effects such as data fetching and backend communication.

The combination of these libraries has allowed us to create a robust and maintainable front-end that is capable of handling large amounts of data and state changes.Redux and Redux-saga