Redesigning a cabinet supply e-commerce store for national reach
About the project
Pro Cabinet Supply is a Florida-based wholesale and retail supplier of cabinet-making materials, serving U.S. contractors, designers, tradespeople, and DIY woodworkers.
Growing from a regional distributor, Pro Cabinet Supply now operates across all 50 states through both its physical showrooms and e-commerce platform. It offers a comprehensive range of wood products, hardware, components, tools, and finished cabinetry solutions.
Challenge
Pro Cabinet Supply's existing site was built for a regional audience and no longer reflected the company's scope after its expansion. The team approached us for a redesign that could support a multi-category product catalog and serve both trade professionals and retail buyers nationwide.
Our process
Grounded in research, we moved from a UX framework and UI design to a full Shopify build, delivering a scalable e-commerce platform ready for national growth.
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Results
- Redesigned multi-category website with structured navigation for trade and retail audiences
- Structured catalog architecture designed to support clearer product discoverability
- Full Shopify storefront live, covering the complete buyer journey from product discovery through account management
- Scalable design and development system enabling future category expansion and catalog growth
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Our approach
Since cabinet supply is a specialist market where every purchase is driven by exact specifications and technical requirements, we built every decision around precision and operational clarity.
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01 • Discovery & research
We audited the existing site and mapped buyer flows against competitors to identify gaps in navigation and catalog organization. Research into trade and retail buyer behavior then guided the information architecture and design direction.
Deliverables
- Website audit
- 4 competitors analyzed
02 • Website design
Our team built a UX framework that simplified product discovery and aligned navigation with buyer intent. From there, we designed core pages including home, catalog, product, blog, and more, using a clean white and grey palette with orange accents.
Deliverables
- Wireframes & user flows
- Content hierarchy
- UI for 12 key pages
03 • Development on Shopify
Once the design system was finalized, the designs were translated into a Shopify build with responsive layouts and cross-template consistency. The developer validated stability with iterative testing across the full build before delivery.
Deliverables
- Developed Shopify storefront
- Scalable site structure
04 • Handoff
When the project was finalized, we structured the design and development output into a cohesive system, ensuring clarity across all components. The handoff was organized to support frictionless deployment, scalability, and future expansion.
Deliverables
- Design handoff package
- Development documentation
Team
A cross-functional team worked in close sync, continuously adapting to new insights from classroom trials and robot behavior.
- 1 Project Manager
- 2 Brand Designers
- 2 UI/UX Designers
- 2 Web Designers
- 1 Front-end Developer
- 1 Back-end Developer
- 1 QA Engineer
Technologies
Our stack supported offline interaction, hardware communication, scalable content management, and smooth cross-platform UI.
Team
- 1 PM
- 2 UI/UX Designers
- 1 Web Developer
Technologies
