Virage.AI — brand design and intuitive interface for the best biking journeys

time icon
2024
2023
arrow scroll icon
scroll
Virage.AI

The top player in the French transportation market owing to the power of vehicle-generated open data.

LinkByCar is a SaaS startup that created a tool to collect, process, and aggregate data from vehicles. With the use of AI technology, it can predict the behavior of any vehicle — all to ensure you safely get to your destination.

The company cooperates with popular car manufacturers, including Stellantis, Mercedes, and BMW. With an extensive network already in a place, they have serious potential to expand across all of Europe.

Boost your ride and pave the way with a smart assistant — a new biking experience for cycle enthusiasts

Virage.AI is a cycling platform accessible across all devices. Its primary goal is to enhance route planning and deliver crucial data, such as distance, speed, time, and heart rate, in the most convenient and digestible format.

The AI navigation system provides turn-by-turn directions to keep cyclists focused on their ride. Apart from that, the platform allows for exchanging destinations and useful tips — all to ensure users have fun and achieve better results together.

Industry
Transportation & Logistics
Link to Industry
Other industries
Link to Industry
Services
Timeline
1 month
  • 48,000+
    vehicles LinkByCar gathers data from
  • 75+
    types of data collected by vehicles
  • 18
    car brands they collaborate with
challenge

Insurance company managers and automotive corporations typically face challenges with complex software. That’s why the process of collecting data from vehicles can be a bit of a headache.

Real-time vehicle tracking, predicting potential problems, and accident reconstruction — all of these had to be considered in the product design. A perfect software offers everything in one place, simplifying things for those who aren’t fluent in the language of technology.

It was a fully fresh perspective in every sense.

The research showed that competitors’ websites somewhat lagged behind the latest trends, which didn’t align with the technological and innovative nature of this business.

Hence, we aimed to convey the client’s digital orientation through a practical and rigorous branding approach, complemented by bright accents.

15 logo sketches
2 days spent on research
  1. Discovery. A user comes across a link or post in Discord.
  2. Saving to profile. The user can save these links/posts to their profile.
  3. Organizing content. They can create new collections or use existing ones to organize these links or posts.
  4. Easy retrieval. Later on, users easily find a specific link or post, either through a search, within a specific collection, or in their profile.
  5. Sharing. If they want to, users can share links, posts, or collections with others.
  6. Collaboration and discussion. Everyone can engage in discussions about what’s shared and even add new links to collections if they have access.
sdfsdfds
For a brand to speak with one voice, it needs a brand book to set the tone.

Visualizing movement — peak performance in every curve

We created a logo highlighting Virage.AI’s mission to revolutionize biking adventures. With the dynamism of bike routes in mind, it features a subtly curved “V” letter. Also, our designers chose white and blue colors to stress freedom, space, and activity.

Despite minimalism, the logo attracts attention with its simplicity and style. Recognizable and alluring, it focuses on modern technology and innovation, conveying the message of a sporty and active lifestyle.

The logo boasts a simple yet inviting design, complemented by soothing colors that welcome users and offer them a comfortable experience.
{{mais-t}}

Stylish interface design for smooth and clear interaction

The environment comes alive with rich and vivid tones of yellow, red, and blue. Such a combination was chosen not only for aesthetic pleasure but also to evoke positive emotions in users. Yellow is for brightness, red is for energy, and blue — for technology.

To achieve a more polished appearance, we chose the Roobert font for its sharp edges and well-balanced proportions. Besides, we integrated images and icons of bikes, mountains, sneakers, and other parts of equipment to mirror the lifestyle of bicycle lovers.

We aimed to strike a balance between capturing attention and staying true to the defined goal for a friendly user experience.
{{mais-t}}

Developing a customized identity for AI-driven journeys

While creating the company’s corporate image, our goal was to embody the concepts of speed, movement, and technological advancement. As a result, Virage.AI has it all — they spotlight the innovative spirit of AI and fuel the drive for new achievements in life.

Every element reflects the shape of landscapes and twisty cycling trails, symbolizing travel and mobility. Such a comprehensive approach to branding makes it attractive to bicycle enthusiasts and enriches the aesthetics of adventure and freedom.

Just like their users, Virage.AI is about energy, fun, and life full of bright colors and positive emotions. And a stylish, edgy brand is what emphasizes this philosophy, giving rise to a new community of cyclists who are not afraid to conquer challenging routes.
{{mais-t}}
No items found.
No items found.
No items found.
Virage.AI
1/11
Brand discovery

Halo Lab provided brand analysis services that helped us with better understanding our market type, niche, customers, and competitors. They designed our whole SaaS platform, leveraging both UI and UX expertise. Furthermore, they used React to help us build a customer-facing dashboard that connects to our existing backends.

Have a similar project or idea? Let's discuss the details.
Get expert estimation
Get expert estimation
expert postexpert photo

Ready to discuss
your project with us?

Please, enter a valid email
By sending this form I confirm that I have read and accept the Privacy Policy

Thank you!
We will contact you ASAP!

error imageclose icon
Hmm...something went wrong. Please try again 🙏
SEND AGAIN
SEND AGAIN
error icon
clutch icon

Our clients say

The site developed by Halo Lab projected a very premium experience, successfully delivering the client’s messaging to customers. Despite external challenges, the team’s performance was exceptional.
Aaron Nwabuoku avatar
Aaron Nwabuoku
Founder, ChatKitty
Thanks to Halo Lab's work, the client scored 95 points on the PageSpeed insights test and increased their CR by 7.5%. They frequently communicated via Slack and Google Meet, ensuring an effective workflow.
Viktor Rovkach avatar
Viktor Rovkach
Brand Manager at felyx
The client is thrilled with the new site and excited to deploy it soon. Halo Lab manages tasks well and communicates regularly to ensure both sides are always on the same page and all of the client’s needs are addressed promptly.
Rahil Sachak Patwa avatar
Rahil Sachak Patwa
Founder, TutorChase

Logo creation

Sketches

A truly iconic logo is a trail of drafts

We explored different sketches during the design process. Initially, our designers considered wordmarks that convey a sense of technology, innovation, or modernity. We also experimented with minimalist symbols to accompany the wordmark. Ultimately, our team chose a wordmark featuring the infinity symbol and a symbol formed from C and A, creating an infinity loop.

Sketches

A truly iconic logo is a trail of drafts

We explored different sketches during the design process. Initially, our designers considered wordmarks that convey a sense of technology, innovation, or modernity. We also experimented with minimalist symbols to accompany the wordmark. Ultimately, our team chose a wordmark featuring the infinity symbol and a symbol formed from C and A, creating an infinity loop.

Being a data scientist, our client had written Python code to perform mathematical calculations. So, one of our key goals was to leverage the right technologies to correctly integrate this code into the platform.
{{margarita-d}}

Logo creation

Logo creation

Logo creation