Shaping a distinctive brand and web presence for a European therapy platform
About the project
Therapetico is a digital platform designed to make mental health care more accessible and personalized. It connects individuals with licensed therapists across Europe, supporting online sessions, progress tracking, and smooth communication.
The platform focuses on building long-term therapeutic relationships rather than one-time consultations. With transparent therapist profiles and a personalized matching process, Therapetico helps users find a suitable specialist and engage in therapy comfortably.
Challenge
Therapetico aimed to enter the growing online therapy market with a trustworthy, approachable brand that resonated with both clients and therapists. The challenge was to balance empathy and professionalism, standing out in a space often dominated by generic, clinical identities.
Our process
Our team followed a structured branding and web design process to craft a distinctive visual identity and an intuitive platform experience that supports growth and fosters trust.
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Results
The project gave Therapetico a cohesive brand identity and web design foundation for the client’s development team to build on. The new brand and website clarified the company’s value proposition and projected a trustworthy image for potential users and partners. The collaboration established Therapetico’s visual and strategic base, elevating its professional presence while ensuring the flexibility needed for ongoing growth in the mental health sector.
Our approach
We combined close collaboration with the client and intentional design decisions to build every visual and structural element around credibility, warmth, and clarity.
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01 · Discovery & research
We analyzed Therapetico’s competitors to identify positioning gaps, UX patterns, and ways to differentiate in the online therapy market. Then we explored several visual directions, focusing on self‑strength, connection, and inner focus.
Deliverables
- 3 competitors analyzed
- 3 stylistic concepts
- Brand & web research
02 · Brand identity
We designed a brand identity system with a beige, calming palette and uplifting symbols inspired by nature and inner balance. The logo features a minimalistic design of a bird in flight, symbolizing the journey of personal transformation.
Deliverables
- 3 logo concepts
- 2 visual identity concepts
- Brand guidelines
03 · Web design
Wireframes defined content hierarchy and user flows for key pages — Home and For Therapists — creating intuitive navigation. Special attention was given to balancing clarity and emotional comfort within sensitive user journeys.
Deliverables
- 2 core page designs
- Desktop & mobile layouts
- UI kit
04 · Dashboard concept
Our team also developed a separate dashboard concept for the client's product. Based on competitor analysis, we defined key features for therapist and client portals, organizing sessions, analytics, and messaging into a clear layout.
Deliverables
- Dashboard UI concept
Team
A cross-functional team worked in close sync, continuously adapting to new insights from classroom trials and robot behavior.
- 1 Project Manager
- 2 Brand Designers
- 2 UI/UX Designers
- 2 Web Designers
- 1 Front-end Developer
- 1 Back-end Developer
- 1 QA Engineer
Technologies
Our stack supported offline interaction, hardware communication, scalable content management, and smooth cross-platform UI.
Team
- 1 Project Manager
- 2 Brand Designers
- 2 UI/UX Designers
Technologies
