Speedy Sticks
Redesigning a mobile phlebotomy homepage to win patients and B2B partners
A nationwide mobile phlebotomy service bringing at-home diagnostics to patients and labs
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About the project
Speedy Sticks is a nationwide U.S. mobile phlebotomy service, bringing lab-quality blood testing directly to patients’ doors. Certified phlebotomists perform at-home blood draws, lab-kit collections, and specimen handling, so patients complete testing without visiting a clinic.
Now spanning all 50 states, with 100,000+ blood draws completed for 20,000+ patients, the service answers to two very different audiences: individuals booking a home visit for convenience, and the labs, hospitals, and healthcare systems that rely on it for compliant specimen collection at scale.
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Challenge
Speedy Sticks’ existing homepage read as static and generic, doing little to signal innovation, trust, or technological leadership in a market of similarly flat competitors. The client wanted a modern, interactive redesign in the spirit of today’s leading health-testing platforms, one that drove bookings while clearly serving both patients and B2B partners.
Our process
We turned a flat, single-note homepage into an interactive, motion-led experience, rebuilding the structure from the ground up to guide patients and healthcare organizations toward action within one continuous scroll.
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Results
- Interactive, motion-led homepage replaced a static, generic layout, giving Speedy Sticks a distinctive first impression
- Dual-audience structure lets one page serve B2C patients and B2B labs and health systems without diluting either message
- Dedicated B2B sections surfaced the signals partners evaluate — compliance, nationwide coverage and lab partnerships
- Service tabs, a comparison block and grouped FAQs turned dense offerings into a clear, scannable path to booking
- Modular structure gave the client room to add service pages, markets and content without a rebuild
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Our approach
Strong results start with open dialogue. At every stage, we work closely with the client’s team, running workshops, gathering feedback, and refining ideas through multiple iterations. If your product needs the same level of care, contact us — and we’ll help turn complexity into an experience people can understand, trust, and use with confidence.
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5.0
“What stood out most was their ability to quickly understand our business and translate complex services into a clear, cohesive website experience. They balanced thoughtful design with practical execution, and stayed flexible and focused on a result that aligned with our goals.”
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