Speedy Sticks
Redesigning a mobile phlebotomy homepage to win patients and B2B partners
An interactive homepage for a nationwide mobile phlebotomy service, built for patients and labs alike
About the project
Speedy Sticks is a nationwide U.S. mobile phlebotomy service, bringing lab-quality blood testing directly to patients’ doors. Certified phlebotomists perform at-home blood draws, lab-kit collections, and specimen handling, so patients complete testing without visiting a clinic. It’s vertically integrated, doing the physical collection that labs and concierge health platforms rely on.
That model puts two very different audiences on one page: individuals booking a home visit for convenience, and the labs, hospitals, and healthcare systems that depend on Speedy Sticks for reliable, compliant specimen collection at scale across the country.
Challenge
Speedy Sticks’ existing homepage read as static and generic, doing little to signal innovation, trust, or technological leadership in a market of similarly flat competitors. The client wanted a modern, interactive redesign in the spirit of today’s leading health-testing platforms, one that drove bookings while clearly serving both patients and B2B partners.
Our process
We turned a flat, single-note homepage into an interactive, motion-led experience, rebuilding the structure from the ground up to guide patients and healthcare organizations toward action within one continuous scroll.
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Results
- Interactive, motion-led homepage replaced a static, generic layout, giving Speedy Sticks a distinctive first impression
- Clearer service presentation and navigation reduced friction for visitors
- Unified visuals, messaging, and layout strengthened brand consistency
- Distinct split between patient and partner messaging let the page serve B2C and B2B audiences at once
- Modular structure gave the client room to add new service pages, markets, and content without a rebuild
- Stronger calls to action made the page more lead-ready, guiding visitors directly toward booking or sign-up
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Our approach
Strong results start with open dialogue. At every stage, we work closely with the client’s team, running workshops, gathering feedback, and refining ideas through multiple iterations. If your product needs the same level of care, contact us — and we’ll help turn complexity into an experience people can understand, trust, and use with confidence.
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5.0
“What stood out most was their ability to quickly understand our business and translate complex services into a clear, cohesive website experience. They balanced thoughtful design with practical execution, and stayed flexible and focused on a result that aligned with our goals.”
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