Supplement company
Building a science-backed wellness brand and custom Shopify storefront
A single-serve liquid collagen line bringing grab-and-go convenience to the supplement space
About the project
For people constantly on the move, health routines often get abandoned simply because they take too much time and effort to maintain. A supplement company specializing in liquid collagen formulas closes that gap, delivering clinically dosed nutrients in single-serve, tear-and-go sachets.
Backed by more than thirty clinical studies, its product line includes four targeted formulas supporting muscle, ligaments and tendons, bones and joints, and skin health. This solution is designed for people with active lifestyles seeking proven results without pills, powders, or complex routines.
Challenge
The supplement market is crowded with products that make big promises, but few can actually back them up. While the client had scientific credibility to compete, its brand failed to show it clearly. Halo Lab stepped in to rebuild the brand identity and extend it across the online store and marketing, creating a digital presence worthy of the products behind it.
Our process
Focusing on distinctive character and consumer trust, we took the client from an ordinary storefront to a full brand system and a custom-built store, reshaping how it looks, sells, and proves the science behind every sachet.
Rebranding
To provide a foundation the company could build on and develop a recognizable market presence, we first established a scalable, character-rich brand identity.
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Website redesign
With the identity in place, we redesigned the online store to make product discovery clearer, strengthen trust, and support purchase decisions within Shopify’s framework.
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Website development & QA
Once the design was finalized, the real test was making it hold up in production. We prioritized architecture first, so the store delivered the performance and flexibility needed to scale.
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Results
- Cohesive brand system strengthened the company’s science-backed positioning across its own store, Amazon, Walmart, and marketing channels
- Flavor-coded packaging and product visuals helped each formula stand out while keeping the product line consistent and scalable
- Conversion-focused storefront made product benefits, bundles, subscriptions, expert reviews, and purchase paths easier to understand
- Custom “Bundle & Save” logic supported larger orders by letting the client pair products with discounts directly through Shopify
- SEO-driven site structure, content recommendations, and blog strategy created a stronger foundation for organic visibility
- The Hydrogen storefront delivered a faster, more flexible ecommerce experience built to scale beyond a standard Shopify theme
- Shopify documentation and custom metaobject guidance enabled the client’s team to manage key storefront updates independently
- Risk-based QA helped stabilize the store before launch, reducing release risks under a compressed timeline
Our approach
Strong results start with open dialogue. At every stage, we work closely with the client’s team, running workshops, gathering feedback, and refining ideas through multiple iterations. If your product needs the same level of care, contact us — and we’ll help turn complexity into an experience people can understand, trust, and use with confidence.
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