Turning a Sydney studio ritual into a daily at-home mobile practice
Breathwork, bodywork, and mindset from a Sydney studio, in an everyday app
About the project
KAAIAA is an Australian fitness and wellness brand founded by Pilates and yoga instructor Leah Simmons. Built around four health pillars — mental, physical, emotional, and spiritual — the platform integrates breathwork, bodywork, meditation, and mindset training into a single daily practice.
Starting as an offline studio in 2021, the brand expanded online after the pandemic. The platform brings to users’ hands a range of class formats, from deep core conditioning and resistance training to yoga-inspired mobility and mindset sessions.
Challenge
KAAIAA had grown a loyal Sydney community around its wellness method but needed a mobile product to reach a global audience. The client expected Halo Lab to design a custom app that preserved the brand’s emotional depth and translated it into a structured, daily digital practice.
Our process
Throughout the project, we applied strategic research and design expertise to shape a user-focused experience and build a cohesive, emotionally engaging interface.
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Results
The completed design gave KAAIAA a mobile product that matched the emotional and physical depth of its in-studio practice. A structured, clearly navigated app experience positions the brand to serve its existing community and expand beyond Sydney to a global audience.
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Our approach
Since KAAIAA’s method values emotional intensity as much as physical movement, we paired an inspiring visual language with an intuitive design system to deliver a solution honoring both.
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