Turning a Sydney studio ritual into a daily at-home mobile practice
About the project
KAAIAA is an Australian fitness and wellness brand founded by Pilates and yoga instructor Leah Simmons. Built around four health pillars — mental, physical, emotional, and spiritual — the platform integrates breathwork, bodywork, meditation, and mindset training into a single daily practice.
Starting as an offline studio in 2021, the brand expanded online after the pandemic. The platform brings to users’ hands a range of class formats, from deep core conditioning and resistance training to yoga-inspired mobility and mindset sessions.
Challenge
KAAIAA had grown a loyal Sydney community around its wellness method but needed a mobile product to reach a global audience. The client expected Halo Lab to design a custom app that preserved the brand’s emotional depth and translated it into a structured, daily digital practice.
Our process
Throughout the project, we applied strategic research and design expertise to shape a user-focused experience and build a cohesive, emotionally engaging interface.
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Results
The completed design gave KAAIAA a mobile product that matched the emotional and physical depth of its in-studio practice. A structured, clearly navigated app experience positions the brand to serve its existing community and expand beyond Sydney to a global audience.
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Our approach
Since KAAIAA’s method values emotional intensity as much as physical movement, we paired an inspiring visual language with an intuitive design system to deliver a solution honoring both.
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- Average App Store rating 5.0
- Number ofverified user ratings 40+
01 · Discovery & research
We began by mapping the fitness app competitive landscape, identifying key usability gaps and opportunities for differentiation across leading products. A moodboard aligned the team and client on layout direction and visual style.
Deliverables
- 4 competitor apps analyzed
- Conceptual moodboard
- Key app features defined
02 · UX design
Grounded in research, we mapped user flows, covering onboarding, workout progress, analytics, personal settings, and more. Rough wireframes followed, helping define content hierarchy, screen structure, and logic across the core user scenarios.
Deliverables
- User flows
- Core screen wireframes
03 · UI design
We developed visual concepts presenting several design directions. The selected one was built into polished screens, combining a black base with earthy tones and abstract warm imagery to evoke emotional comfort and a sense of grounding.
Deliverables
- 4 design concepts
- 60+ UI screens designed
04 · Design system & handoff
Alongside UI production, we developed a comprehensive UI kit including buttons, cards, bars, images, and all interactive element variations. The completed design system clearly organized assets, supporting consistent development.
Deliverables
- UI kit
- Dev-ready designs
Team
A cross-functional team worked in close sync, continuously adapting to new insights from classroom trials and robot behavior.
- 1 Project Manager
- 2 Brand Designers
- 2 UI/UX Designers
- 2 Web Designers
- 1 Front-end Developer
- 1 Back-end Developer
- 1 QA Engineer
Technologies
Our stack supported offline interaction, hardware communication, scalable content management, and smooth cross-platform UI.
Team
Our design-focused team worked side-by-side with the client at every stage — from research and visual alignment to final UI delivery — to maintain consistent design thinking throughout.
- 1 Project Manager
- 2 UI/UX Designers
Technologies
We used a proven platform for all design phases, giving the client direct access to work in progress and enabling smooth iterations throughout.
