An empowering visual identity to support women at a sensitive stage of health
About the project
Mimosa is a digital health app created to support women during menopause. The platform combines medical expertise with AI to deliver targeted health insights and track progress.
Developed by TaraCares, the app provides personalized guidance, symptom tracking, and lifestyle suggestions. It helps women better understand their hormonal health and confidently manage their well-being.
Challenge
Mimosa sought to stand out among wellness apps as a scientifically credible, AI-powered menopause platform. The goal was to further develop a visual identity and website that convey medical reliability, emotional care, and clear value to individuals, clinicians, and businesses.
Our process
Throughout the project, we aligned visual execution with a clear positioning strategy to adapt Mimosa’s logo and landing page for multi-audience communication.
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Results
Mimosa’s new logo and landing page established a clear, credible foundation for market entry and positioned the product as a trusted companion for women navigating menopause. The refreshed visual identity and new landing page balance clinical credibility with emotional warmth, communicating medical reliability without losing personal relevance.
Our approach
We combined a strategy-first mindset with a focused design process to turn care and clinical credibility into a human-centered logo and website built for growth.
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01 · Research & positioning
We explored the femtech market, analyzed competitors, and defined confidence- and empathy-driven positioning for a health-tech direction.
Deliverables
- 3 TA segments outlined
- 5 competitors analyzed
- Structure blocks defined
02 · Logo & web design
Our designers created a logo system inspired by the hormonal cycle and a concise landing page with structured B2B and D2C sections.
Deliverables
- 3 logo concepts
- 3 web design concepts
- 8 functional blocks
- B2B & D2C layouts
03 · Website development
We used Webflow to build the landing page, complete with onboarding, desktop and mobile layouts, animations, and feedback functionality.
Deliverables
- Responsive Webflow landing page
- Desktop and mobile versions
04 · Consistency across touchpoints
We prepared a reusable design system to support UI development, marketing, and app integration, letting the brand scale across channels.
Deliverables
- UI kit
- Design guidelines
Team
A cross-functional team worked in close sync, continuously adapting to new insights from classroom trials and robot behavior.
- 1 Project Manager
- 2 Brand Designers
- 2 UI/UX Designers
- 2 Web Designers
- 1 Front-end Developer
- 1 Back-end Developer
- 1 QA Engineer
Technologies
Our stack supported offline interaction, hardware communication, scalable content management, and smooth cross-platform UI.
Team
- 1 Project Manager
- 1 Brand Designer
- 1 Web Designer
- 1 Webflow Developer
Technologies
