Trust-first identity and landing page for a property title protection platform
A trust-first identity and property title protection platform, from landing page to product UX
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About the project
LandLock is a US-based PropTech company that built a patent-pending system to prevent real estate title theft — a growing form of fraud where criminals forge deeds and illegally sell properties without the owner’s knowledge.
The platform links verified owner identity to a property through a county-recorded notice, making ownership verification visible during title checks. Any sale or refinancing requires re-verification by the true owner, including biometric authentication and authorization, helping prevent fraud before it occurs.
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Challenge
As LandLock handles sensitive identity data, credibility is the foundation that the entire product stands on. With no existing brand, the client needed a trustworthy identity built from scratch and carried consistently across a new landing page and into the redesigned product platform.
Our process
A broad work scope covered branding, web design, marketing assets, and platform redesign, giving the client a visual foundation built to grow with the product.
Branding
Stepping away from generic patterns, we built LandLock’s brand identity research-first, uncovering the right positioning and shaping a credible visual presence.
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Landing page & marketing
A specialized product needs sharp communication, so we designed a conversion-focused landing page and marketing materials to support it across channels.
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Platform design
With the identity and landing page in place, we moved on to redesigning the core product, bringing the established visual language into the web app experience across all key flows.
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Results
- Trust-first brand identity for a credibility-sensitive category
- Conversion-focused landing page optimized for clarity and meaningful user engagement
- Full marketing suite across digital and print channels for multi-platform outreach
- Redesigned product platform, carrying the established visual language coherently across every screen
- Dev-ready assets and guidelines for consistent implementation
- Future-ready design foundation for scaling the product ecosystem
Our approach
Putting trust first, we shaped LandLock’s visual presence around the balance between legal credibility and the simplicity that makes the platform concept clear.
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Other Cases
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