Bringing sharp edges and bold identity to Kony’s platform design

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2025
2025
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logotype as symbol of strength by Halo Lablogotype as symbol of strength by Halo Lablogotype as symbol of strength by Halo Lab

The top player in the French transportation market owing to the power of vehicle-generated open data.

LinkByCar is a SaaS startup that created a tool to collect, process, and aggregate data from vehicles. With the use of AI technology, it can predict the behavior of any vehicle — all to ensure you safely get to your destination.

The company cooperates with popular car manufacturers, including Stellantis, Mercedes, and BMW. With an extensive network already in a place, they have serious potential to expand across all of Europe.

High-performance crypto platform made for serious traders and fast markets

Kony is a next-gen crypto trading platform for professionals in high-stakes markets. It delivers real-time analytics, ultra-fast execution, and secure portfolio management to support data-driven decisions with zero distractions.

Traders can monitor multiple markets at once, place high-volume orders instantly, and keep portfolios organized. With smart alerts and streamlined dashboards, the platform enables swift decisions when every second counts.

Industry
Services
UX/UI design
Link to Service
Timeline
2 months
Website
  • 48,000+
    vehicles LinkByCar gathers data from
  • 75+
    types of data collected by vehicles
  • 18
    car brands they collaborate with
challenge

Insurance company managers and automotive corporations typically face challenges with complex software. That’s why the process of collecting data from vehicles can be a bit of a headache.

Real-time vehicle tracking, predicting potential problems, and accident reconstruction — all of these had to be considered in the product design. A perfect software offers everything in one place, simplifying things for those who aren’t fluent in the language of technology.

It was a fully fresh perspective in every sense.

The research showed that competitors’ websites somewhat lagged behind the latest trends, which didn’t align with the technological and innovative nature of this business.

Hence, we aimed to convey the client’s digital orientation through a practical and rigorous branding approach, complemented by bright accents.

15 logo sketches
2 days spent on research
  1. Discovery. A user comes across a link or post in Discord.
  2. Saving to profile. The user can save these links/posts to their profile.
  3. Organizing content. They can create new collections or use existing ones to organize these links or posts.
  4. Easy retrieval. Later on, users easily find a specific link or post, either through a search, within a specific collection, or in their profile.
  5. Sharing. If they want to, users can share links, posts, or collections with others.
  6. Collaboration and discussion. Everyone can engage in discussions about what’s shared and even add new links to collections if they have access.
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For a brand to speak with one voice, it needs a brand book to set the tone.

Striking symbol of speed, strength, and precision

We crafted a bold, geometric mark built around the head of a horse — a universal symbol of strategy and controlled speed. It also echoes the name Kony, a subtle nod to the Slavic word konji, meaning horses.

With its sharp lines and solid balance, the logo reflects Kony’s focus on discipline and clarity. The vivid yellow background boosts visibility, while the compact form ensures consistency across digital and physical mediums.

balanced logotype design by Halo Lab
We wanted the logo to feel like a signal, something you notice instantly and remember without effort.
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logo design crafted by Halo Lab for Kony
UI/UX design by Halo Lab that earns user trust

Design that keeps complex data under control

Our team built a design system to match the speed and structure of the platform. Aeonik brought the right balance of rhythm and precision, allowing complex data layouts to stay clean, readable, and consistent across screen sizes.

To define visual hierarchy, we paired bold yellow with a neutral mix of black, white, and gray. The icons followed the same logic: geometric, minimal, and fast to interpret. Each element was crafted to support clarity and control.

a balanced design system built with Aeonik fonts
We created a visual structure that feels precise and deliberate. The kind of interface that earns trust without trying too hard.
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color palette and elements for platform design
readable interface designed by Halo Lab’s team
interface design to capture attention by Halo Lab
trust-building UI design by Halo Lab
Instant transactions with single sign-on (SSO) for enhanced security
UI/UX design to keep data under control

Brand presence built to compete and lead

To express the brand’s bold personality, we developed a visual system that feels direct and unmistakable. The coin symbol, clean compositions, and vivid brand color work together to grab attention and build credibility.

Photos of real people using the product add authenticity, balancing the high-tech feel with everyday relevance. This blend of graphic clarity and human presence helps the brand resonate across digital and physical environments.

brand identity with the coin symbol by Halo Lab
What mattered most was standing out without shouting. We created the brand to speak in a straight line — no fluff, no second takes.
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Halo Lab branding service for bold identity
brand design for credibility by Halo Lab
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Logo creation