Taking a women’s cycle-syncing app from concept to dual-platform launch
About the project
The app at the center of this project was built to change how women relate to their hormonal cycle — not just log it, but live in sync with it. Created by a solo UK founder, it enters a market where most tools collect data but rarely help women act on it.
Beyond tracking, the app brings together AI-driven daily insights, symptom logging, guided meditations, and a partner-sharing feature, covering physical and mental health in one space. Its calm, non-clinical design prioritizes emotional comfort over data density, making it feel more like a wellbeing space than a health tracker.
Challenge
The client came to us with a strong concept, zero existing product and tight deadlines. The goal was to build a complete, marketplace-ready app, covering research, design and development, and faithfully execute a founder-defined vision for a calming, premium product that could stand out in a saturated femtech market.
Our process
From a two-week concept trial to a dual-marketplace launch, we shaped every layer of the product — UX, development, and quality — to match the emotional promise of the brand.
UX/UI design
Working from the client’s existing brand, the design phase ran from competitor research and concept exploration through UX architecture, user flows, and a full screen library.
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Product development
Five core modules, a custom admin panel, and full AI integration — all built in React Native and Expo, with scope kept aligned through structured sprints and weekly demos.
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QA & release
Quality and compliance ran in parallel with development — systematic testing across platforms and early marketplace submissions kept the product on track for dual-platform launch.
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Results
- Launched across the App Store and Google Play as a complete wellness platform, expanding well beyond the original MVP scope
- Delivered the design phase 40% ahead of schedule
- Enabled users to access cycle tracking, AI-driven daily insights, physical and mental health modules, and partner sharing at launch
- Built an independent content system the client can manage without developer support
- Earned a national wellness award shortlist and coverage across major health and lifestyle publications
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Our approach
The founder came to us with a clear philosophy: women’s health deserved more than a tracker. Our role was to translate that vision into a product, preserving its emotional intent across every layer of design and development.
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“Working with the Halo Lab design team has been an absolute pleasure and one of the highlights of my project so far. From our first conversation, they understood my vision and brought it to life with incredible attention to detail, creativity, and professionalism.”
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