Ahlya
Taking a women’s cycle-syncing app from concept to dual-platform launch
An AI-driven wellness app bringing daily guidance to the femtech landscape
About the project
Despite growing awareness around hormonal health, many women still navigate their cycle with little understanding of how it shapes their energy, mood, and daily capacity. The app at the center of this project set out to change that, helping women not just log their cycle, but live in sync with it. Created by a solo UK founder, it enters a market where most tools collect data but rarely help act on it.
Beyond tracking, the app brings together AI-driven daily insights, symptom logging, guided meditations, and a partner-sharing feature, covering physical and mental health in one space. Its calm, non-clinical design prioritizes emotional comfort over data density, making it feel more like a wellbeing space than a health tracker.
Challenge
The client came to us with a strong concept, zero existing product, and tight deadlines. The goal was to build a complete, marketplace-ready app, covering research, design and development, and faithfully execute a founder-defined vision for a calming, premium product that could stand out in a saturated femtech market.
Our process
In the femtech space, users share deeply personal health data and expect both accuracy and genuine care. That’s why, from a concept trial to a dual-marketplace launch, we shaped every layer of the product — UX, development, and quality — to match the brand’s emotional promise and earn the trust women place in it.
UX/UI design
Working from the client’s existing brand, our team guided design from competitor research through UX architecture and a screen library, creating a space that felt not just functional, but made for women.
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Product development
We built the product’s foundation in React Native and Expo, structuring the architecture to handle complex cycle logic and real-time data with ease, so the app could scale without losing stability.
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QA & release
Quality and compliance ran alongside development — systematic testing and early marketplace submissions kept the product on track for launch.
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Results
- Complete wellness platform launched across the App Store and Google Play, expanding well beyond the original MVP scope
- The design phase delivered forty percent ahead of schedule, giving development a head start toward launch
- Five core modules enabled full user access to cycle tracking, AI insights, health support, and partner sharing
- Custom admin panel let the client manage content without developer support
- The app was shortlisted for a national wellness award and has been featured in major health and lifestyle publications
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Our approach
The founder came to us with a clear philosophy: women’s health deserved more than a tracker. Our role was to translate that vision into a product, preserving its emotional intent across every layer of design and development.
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5.0
“Working with the Halo Lab design team has been an absolute pleasure and one of the highlights of my project so far. From our first conversation, they understood my vision and brought it to life with incredible attention to detail, creativity, and professionalism.”
