A brand designed to support focus, balance, and presence in immersive VR spaces
About the project
Haven is an early-stage startup developing a VR-powered mental wellness platform. It delivers immersive meditation and breathwork experiences designed to support focus and emotional balance.
By using XR environments to minimize distractions, the platform creates calm, focused spaces where users can step away from daily stress and build consistent mindfulness habits.
Challenge
Haven needed to craft an emotionally resonant brand that conveyed calm, trust, and credibility while communicating its immersive XR approach to mental wellness. The challenge was to avoid clinical or technical cues and create a flexible identity across product and public touchpoints.
Our process
We shaped Haven’s brand through a focused branding workflow designed specifically for immersive wellness products, where emotional tone and visual depth matter as much as clarity.
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Results
The new brand identity gave Haven a clear, confident foundation to present its mission and product in the mental wellness and immersive technology space. With a cohesive visual system in place, the team gained a strong platform for public communication, partnerships, and future product expansion.
Our approach
We worked with a calm, focused, and exploratory mindset, treating the brand as an emotional experience first and a visual system second.
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01 · Discovery & brand foundations
We translated the client’s mission and values into clear brand principles — calm, presence, and trust — and identified how XR could support them.
Deliverables
- Analysis of 5 competitors
- 3 core emotional attributes
02 · Visual exploration & creative direction
We explored multiple visual directions, testing how different colors, forms, and depths could express calm and presence in immersive environments.
Deliverables
- 3 rounds of logo exploration
- Multiple visual directions
03 · Brand system & assets
The chosen direction was developed into a unified, adaptable brand system, including the logo, color palette, typography, and visual guidelines.
Deliverables
- Final logo & visual identity
- Brand usage guidelines
Team
A cross-functional team worked in close sync, continuously adapting to new insights from classroom trials and robot behavior.
- 1 Project Manager
- 2 Brand Designers
- 2 UI/UX Designers
- 2 Web Designers
- 1 Front-end Developer
- 1 Back-end Developer
- 1 QA Engineer
Technologies
Our stack supported offline interaction, hardware communication, scalable content management, and smooth cross-platform UI.
Team
A small, closely aligned team maintained open communication and quick feedback loops, allowing us to tackle creative micro-challenges together.
- 1 Project Manager
- 2 Brand Designer
- 3 UI/UX Designer
Technologies
Design-first tools supported rapid exploration of visual directions and efficient delivery of a polished brand system within a short timeline.
